1. TOP TRENDS
IN THE
NEW
ECONOMY
Wendy Evers
SDSU, College of Extended Studies

2. Outcomes for the “New Normal” in Business
What Colleges, Universities and Institutes can provide
PAST Our Economy - 2008- 2011
FUTURE “A New Normal for Business “ – A paradigm shift
WIIFM Discussion - Who knows what this means?
New Discussion - Re-careering, Refocusing, Encore
Careers careers….
Innovation Discussion – New Ideas from a University
Outreach Perspective, Partnerships

3. •PAST 2008 – 2011 In Review
• Foreclosures
• Lay Offs
• Bail Out
• Furloughs
• Company Closing

4. FUTURE : NEW Workforce Landscape
 Replacement Careers
 Encore Careers
 ReGreen –Green Collar
Jobs
 A New Normal for
Business
 WIIFM?

5. •Unemployment Shift
• For the first time in American history, there is a
record high in unemployment of the
professional with 5+ years and a degree in their
field.
• This shift has caused a huge slice of our
workforce professionals out of work in the mid
to upper level management area.
USA Today

6. Destiny Solutions Research Asked :
What do employers across North
America need to succeed in the
workforce TODAY and how do they
want their employees to gain these
skills ?

7. KEY QUESTIONS
1. How are employers investing in workforce
development and continuing education?
2. Do employers feel colleges and universities
are meeting their needs?
3. Are programs sufficiently relevant? Are
corporate partnerships adequately
available?

8. CUSTOMER & BUSINESS PARADIGM SHIFT
• Key findings include:
• 95% of employers have systems in place to
financially support employee education
• 70% of employers think ongoing education is
necessary just for employees to keep up with
the pace of their jobs
• 9% of employers maintain a professional
development relationship with a college or
university

9. USA TODAY STATISITCS
• 16% of employers feel that there is an
adequate availability of college or
university programs tailored to their needs
• 62% of employers have no preference
whether their employees attend for-credit
or non-credit programs

11. Sustainability & Our Future
A Win - Win!
• Fact…
Companies are learning that sustainable business
practices not only help the environment but also can
improve profitability, efficiency, reduce waste and
liability, and contribute to better community relations.

12. WIIFM ?
Reinvent and Re-career
Realtor – Use your skills and learn about
closing the deal with “Greening Homes”.
Sales– Use your skills and learn the
terminology and requirements for greening a
home/ a business.
Architect– Develop the knowledge needed for
“re-greening” a building, a garden, a space.

13. Green Jobs

14. Encore and Replacement Careers
 Transferrable skills + new skills = jobs
Today’s Youth are preparing themselves for a
variety of green jobs & careers
Finding solutions to challenges involving
energy, materials and technology, climate,
water, economy and society, governance and
policy, and urbanization.
Green jobs are the wave of the future.

15. New Green Job Titles Daily !
 Solar Sales  Water Managers
Representative  Solar Photovoltaic
 Solar Installation Installers
Manager  Solar System Designers
 Lead Designer or or Engineers
Engineer  Energy Auditors
 Lead Installers or
 Retro Fitting Specialist
Technicians

16. Working with Partners--
Measuring Success
Measure success by
offering an assessment
Two types of Surveys:
 Employer needs
 Future employee needs
Offer to send out research
results
Measure success by
longevity and sustainability
of the program

17. University Success with Partnerships
• Workforce Partnership
 Partnering with Associations
Approved Programs
 Partnering with Business
• Working with other
 Partnering with certifying
colleges collaboratively
groups
• Becoming an Approved  IE: BPI, US Green Chamber
Veterans educational
provider

18. Be Patient, Be Persistent, Be BOLD!
Respond to Demographics and research!
Be in the Forefront!
Fast Growing Areas for re-careering and refocusing :
 Energy, Green Building, Water Conservation
 Infrastructure – airports, freeways, mass transit- Project
Managers, etc
 Defense
 Life Science
 Medical – second level of careers
EHR ( Electronic Health Records), Radiology Tech,
Mammogram tech

19. Innovation: Emerging Markets
for Education
 Online Learning – Blackboard, Vendors
 MOOCs – Growing quickly - free classes online
Opportunities in:
 Mexico
 Brazil
 India- $ 1.7 Trillion economy in 2011
4th Largest Global Economy
Wine production, Green industry

20. New Emerging Trends for Marketing Programs
• Online learning for busy people
• Mobile learning
• Google Docs for interactive meetings
• Social Media - BIG !
• LinkedIn accounts for certificate groups
• Advertising on Google Ads, Facebook
• LinkedIn for posting flyers , blogs, interesting
articles, job announcements

21. “New Normal” means quick turn around!
 Areas of success for SDSU
 A growing need for grants during the recession
 SDSU developed a Grant Writing Certificate
Program
 We put the program online after one year in the
classroom because of demand
 Innovation means being in the
forefront !!

22. Discussion
• What are your new trends in
the economy?
Thank you!
• Wendy Evers
• Executive Director of New Initiatives
• SDSU, College of Extended Studies
• Wevers@mail.sdsu.edu