A PPT On how to plan a business idea

1. Edu-Assist
Where learning happens without restrictions
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•Although widely accessible, students who are
geographically isolated- like the northern regions of
Canada have obstacles in getting access to education
•Multilingual and multicultural society creates demands
for a wider range of accessible educational tools at
individual level
•Increasing mobile workforce have difficulty dealing
with provincial differences in educational requirements
and course materials and teaching methods.
•Specially-abled students have difficulty coping up in the
challenging school environment
•Private tutoring is costly so cannot be afforded by
every student
•Current pandemic situation clearly shows the need of a
platform which will give students access to remote
guidance and mentorship at individual level
Problem
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• To provide innovative and
culturally inclusive platform for
private tutoring as well as
learning services
• To build effective mentor-mentee
relations between students and
school teachers
• Make our services accessible
Canadian public and private
schools
• Provide excellent services & tools
in a simple and cost-effective
manner.
OurMission
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EduAssistServices
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Management Team
CEO-Surabhi Agarwal, UBC graduate, extensive experience in delivering educational services in various organizations
CTO-Dinesh Pabbi, UBC graduate in computer engineering, substantial experience in web development
COO-Kritika Arora, UBC graduate in computer engineering, over 4 years of experience in working the IT industry
CFO- Rishab Madaan, UBC graduate, extensive practical knowledge in managing and running financial activities.

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Staffing Needs
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• Use external source for software development
• Hire teachers for delivering educational services as per demand
• Sales personnel share the profit earned by the sale of the
platform services
• Maintenance of site will be done by the team itself
• Partner with institutions to create free educational content
• Hire teachers for creating premium educational content

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• Access to good quality education
• Bring quality teachers to every student
• Source of income for the young professionals (part-time
income source)
• Economic value- Hire academic/administrative
professionals in long run
ValueProposition
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TargetMarket/Scope
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• Students: Target students across the country
• Teachers: Hire teachers across the country with diverse skillsets- language of
communications, subjects and educational qualifications.
• Integration with Schools: Approach the schools with the idea of AI-based
examination facilities. Limit ourselves initially to the city of Vancouver.

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RevenueSources
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Freemium Ad Supported Content Premium Subscriptions
• Premium Pre-recorded Lectures
• Premium reading material
• Mock Test Series
• Free tutoring sessions (3 hours a week)
• Ad Free
• Pre-recorded Lectures
• Free reading and interactive material
• Transcriptions in any language using AI tools
• Private tutoring at the most competitive per hour
rates
• Ad supported

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Finance
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ProjectCost
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Parameter Amount($)
Legal fees 1000
Amount ($)
Product Cost Cost of Deployment App Registration
Total Hard Costs Marketing & Advertising Legal Fees
Working Capital Margin Accounting & Book keeping Total Soft costs

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ActivityWiseDetailedProjectImplementationCosts
2021-2022
Q1 Q2 Q3 Q4 Total
Product Cost 50% 50% 100%
Cost of Deployment 25% 25% 25% 25% 100%
App Registration 100% 100%
Marketing & Advertising 30% 30% 20% 20% 100%
Legal Fees 80% 20% 100%
Others 100% 100%
Accounting & Book
keeping
25% 25% 25% 25% 100%
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StartupFunding
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Means of Finance Amount($)
• After 5 years, the company will sell Equity- Series A
funding – Crowd funding, Venture Capitalists, Angel
Investors
• No Salary Withdrawn, All profits as investment

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NetProfitYearly
Conservative Analysis Average Analysis
-$40,000
-$20,000
$0
$20,000
$40,000
$60,000
$80,000
$100,000
Year 1 Year 2 Year 3 Year 4 Year 5
Net Profit Yearly
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-$40,000
-$30,000
-$20,000
-$10,000
$0
$10,000
$20,000
$30,000
Year 1 Year 2 Year 3 Year 4 Year 5
Net Profit Yearly

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OperatingCostBreakdown
2021 2022 2023 2024 2025
Product
Maintenance
$470 $1000 $2000 $2500 $3500
%Revenue 8% 4.35% 5.86% 4.55% 5.22%
Content Updating $1410 $5700 $6000 $5000 $5,000
% Revenue 24% 25% 15.79% 9.09% 7.46%
Accounting &
Booking Keeping
$1500 $1500 $1500 $1500 $1500
% Revenue 25.00% 6.52% 3.95% 2.73% 2.24%
Deployment $3600 $3600 $3600 $3600 $3600
% Revenue 60% 15.65% 9.47% 6.55% 5.37%
Total operating
Cost
$6980 $11800 $13100 $12600 13600
% Revenue Profits -16% 48.70% 65.53% 77.09% 79.70%
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ViabilityOfModel
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Conservative Analysis Average Analysis
• This has been obtained after tax and depreciation
deduction.
NPW $94458
IRR 66%
NPW $11784
IRR 19%
Private Tutoring
Students: 17
Hours: 3
Pay rate: $6
Premium Subscription
Students: 38
Pricing Model: $100
Private Tutoring
Students: 17
Hours: 3
Pay rate: $6
Premium Subscription
Students: 15
Pricing Model: $100

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MarketingPlan
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Marketing Strategy
• The company’s marketing strategy involves
understanding the consumption pattern of the users,
educators, teachers and parents. The company wants
to rely heavily on the word of mouth in long run as
this is a product driven solution.
• The idea is to also invest in google advertisements,
email marketing, blogging, and hiring an influencer
for marketing the product.
• As part of marketing strategy, the idea is to print
posters and stick them in university nests, student
building, distribute pamphlets etc.
Pricing Strategy
• One of the major strategies is allow people to use the
product. If people are given an opportunity to use the
product, chances are if they like the product, they will
purchase it.
• We will give unlimited access to basic content of the
application.
• We also plan to keep the prices at minimum initially
again to spread the word in the market with an
increased number of users.
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Competition
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• Our competition includes all potential companies
operating in the education market. This market is
highly fragmented as there are a number of private
players who are operating at a very small level.
• Though the disadvantage is obvious from the
fragmentation, the advantage comes from the fact
that most of the private small players are either
incapacitated or their skills are not at par.
Competitive Edge -
• EduAssit is unique in the sense that it is not only a
fully virtual platform with both free and paid content
but also acts as a purely linking platform between the
students and tutors.
• In person meeting with parents
• Current platforms have either app or web-app, not
both

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SALESFORECAST(ConservativeAnalysis)
5 YEAR SALES
SUMMARY
YR1 YR2 YR3 YR4 YR5
Thousands
Projected Sales
Tutoring
Premium Account
Advertisements
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SALESFORECAST(AverageAnalysis)
5 YEAR SALES
SUMMARY
YR1 YR2 YR3 YR4 YR5
Thousands
Projected Sales
Tutoring
Premium Account
Advertisements
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ThankYou
Surabhi Agarwal - 30228423
Dinesh Pabbi - 58799867
Rishab Madaan - 63403331
Kritika Arora - 63945489
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QUESTIONS?
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