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The state of the Datacenter
What is next ?


Jan Wiersma, International Director EMEA, 8-11-2011


                 ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
Data Center End User Community: Customers representing
   billions in annual purchases that drive the IT economy.
   Goal: Influence the industry through end users – i.e. the
   consumers.
   End User Membership: 1,993 members, 66 countries (03/1/11)
   Industry Membership: 2,294 members


More information:
www.datacenterpulse.org




        ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
EvoSwitch overview
Secure                                Cooling
• 24 x 7 security on site             • Efficient cooling 2N
• Electric security fence             • High density solutions
• Secure racks and cages              • Free-cooling
• Fully certified (ISO, PCI, etc..)   • Corridor concept
Sustainable                           Support
• CO2 Neutral                         • 24 x 7 remote hands
• PUE less then 1,2                   • High qualified engineers
• 100% green energy                   • Quick response
• Constant innovation                 • Logistieke support
Energy                                Connections
• 100% uptime 2N                      • Carrier Neutral
• High density option                 • 35+ carriers on site
• High quality UPS                    • Located in Amsterdam area
• 25 MVA with option for 60 MVA       • Managed cabling
                                      • AMS-IX partnership
Public                                              Private




©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
Mainframe             Mini computer                       Workstation                              PC




                  Netbooks                      Smart phones                         Game consoles




       ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
Credit: Simon Wardley




©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
APPLICATIE                             APPLICATIE                            APPLICATIE
             &                                     &                                      &
             OS                                    OS                                     OS

                                         VIRTUALISATIE


                                           HARDWARE




  REKENKRACHT                               OPSLAG                           BANDBREEDTE




Competitive edge zit op de boven laag (software + data)


  ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
Standaard + kosten
                                                                           reductie = volgende golf
                                                                           van innovatie




©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
Cloud & Datacentra
                                                                               =! GROEN




©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
Focus to nu toe:

                                                                                 -    PUE. WUE
                                                                                 -    PUE richting 1


                                                                                 Synergie naar beneden:

                                                                                 -    ERE

                                                                                 Synergie naar boven:

                                                                                 -    Integratie




                                                                                 :



©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
What is influencing The Stack?
                                                                             Efficient density requires integrated
                                                                             monitoring and control
                                                                             Cloud service solutions are new
                                                                             paradigms vs. traditional data center
                                                                             services
                                                                             Servers or flexible services?
                                                                             Modular IT solutions, mixed Tier
                                                                             data center, etc.
                                                                             Modular container data center
                                                                             deployments
                                                                             Financial drivers, energy/water
                                                                             source impacts, regulatory
                                                                             preparation




©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
Locatie

OPEX                                                 Synergie


                           Efficientie




http://research.microsoft.com/pubs/150265/heating.pdf
  ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
Data center owners need agile, intelligent
infrastructure that enables rapid
change, scale, high efficiency, appropriate
availability/resiliency, and integrated
sustainability at the lowest total cost.




       ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
www.janwiersma.com




@jmwiersma



 jan.wiersma@datacenterpulse.org

 j.wiersma@evoswitch.com




 ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com

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State of the Datacenter and What's Next

  • 1. The state of the Datacenter What is next ? Jan Wiersma, International Director EMEA, 8-11-2011 ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 2. Data Center End User Community: Customers representing billions in annual purchases that drive the IT economy. Goal: Influence the industry through end users – i.e. the consumers. End User Membership: 1,993 members, 66 countries (03/1/11) Industry Membership: 2,294 members More information: www.datacenterpulse.org ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 3. EvoSwitch overview Secure Cooling • 24 x 7 security on site • Efficient cooling 2N • Electric security fence • High density solutions • Secure racks and cages • Free-cooling • Fully certified (ISO, PCI, etc..) • Corridor concept Sustainable Support • CO2 Neutral • 24 x 7 remote hands • PUE less then 1,2 • High qualified engineers • 100% green energy • Quick response • Constant innovation • Logistieke support Energy Connections • 100% uptime 2N • Carrier Neutral • High density option • 35+ carriers on site • High quality UPS • Located in Amsterdam area • 25 MVA with option for 60 MVA • Managed cabling • AMS-IX partnership
  • 4. Public Private ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 5. Mainframe Mini computer Workstation PC Netbooks Smart phones Game consoles ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 6. Credit: Simon Wardley ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 7. APPLICATIE APPLICATIE APPLICATIE & & & OS OS OS VIRTUALISATIE HARDWARE REKENKRACHT OPSLAG BANDBREEDTE Competitive edge zit op de boven laag (software + data) ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 8. Standaard + kosten reductie = volgende golf van innovatie ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 9. ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 10. Cloud & Datacentra =! GROEN ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 11. Focus to nu toe: - PUE. WUE - PUE richting 1 Synergie naar beneden: - ERE Synergie naar boven: - Integratie : ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 12. What is influencing The Stack? Efficient density requires integrated monitoring and control Cloud service solutions are new paradigms vs. traditional data center services Servers or flexible services? Modular IT solutions, mixed Tier data center, etc. Modular container data center deployments Financial drivers, energy/water source impacts, regulatory preparation ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 13. Locatie OPEX Synergie Efficientie http://research.microsoft.com/pubs/150265/heating.pdf ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 14. Data center owners need agile, intelligent infrastructure that enables rapid change, scale, high efficiency, appropriate availability/resiliency, and integrated sustainability at the lowest total cost. ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com
  • 15. www.janwiersma.com @jmwiersma jan.wiersma@datacenterpulse.org j.wiersma@evoswitch.com ©2009 Data Center Pulse, All rights reserved - http://www.datacenterpulse.org, Info: feedback@datacenterpulse.com