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Deals, Steals and Appeals: What Brands Are Consumers Loving Ahead of Black Friday

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The Black Friday advertising has already started to hit consumers in full force. Every year for the past few decades, retailers have ratcheted up the deals and steals used to temp consumers to shake off their post Thanksgiving food comas and shuffle like the walking dead to their retail outlets in the twilight of the early morning hours before any self respecting rooster would consider it polite to greet the rising sun. The sequel to this mass retail migration to participate in the largest mixed martial arts contest with your fellow holiday cheer bringer is the equally frenzied Cyber Monday sales during which Amazon’s bandwidth and electricity consumption for a single 24 hour period could power all of Latin America for a year. Are the millions spent by retailers to extract billions from our pockets in these magical 8 days each year focused on the right products? Is that laptop priced at $150 really worth knee surgery you’ll have to schedule after the holidays due to injuries sustained while clawing it from the hands of that nice grandmother that lives down your street? Is a new myPad you got for under $300 really going to drive smiles come January?
Pulling on the insights gathered from the most important voices in retail, consumers themselves. Argus Insights CEO, Dr. John Feland, will walk through the hottest products on the market today. Based not on what the brands are promising or the pundits are selling, but on what is delighting consumers. See if the new iPhones are all that, what is the best tablet for hard fought recession dollars, whether Chromebooks really replace laptops for consumers, and more. With data on over 7,000 products across over 400 brands, Argus Insights will identify likely winners of the holiday shopping frenzy and uncover hidden gems that are better candidates for the top of holiday wish lists than the dominant brands.

Published in: Retail
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Deals, Steals and Appeals: What Brands Are Consumers Loving Ahead of Black Friday

  1. 1. Deals, Steals and Appeals What Delights Consumers of the Black Friday Specials First Annual Holiday Brand Roundup 17 Nov 2014
  2. 2. We Analyze the Internet of Humans COLLECT ANALYZE REPORT TAKE ACTION 60 50 40 30 20 10 0 Argus Insights Estimate Based on Social Apple’s Actual Q2 iPhone Unit Metrics Volume Morgan Stanley Estimate Consensus Estimate © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 22 7000 6000 5000 4000 3000 2000 1000 0 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 Millions of iPhones; Billions of dollars in Revenue Buzz Volume for iPhone Models Copyright© 2013 Argus Insights, Inc. • Mobile Phones • Home AutomaHon (IoT) • Consumer Electronics • Wearables • Appliances, Large and Small • Consumer Services • CPG and more!
  3. 3. See the Consumer Demand ShiW in Real Time © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 33 Galaxy S3 Launch Challenges iPhone Dominance Galaxy S4 fizzles, boosts demand for S3 and iPhone 5 Galaxy S5 final exceeds prior two launches and beats iPhones
  4. 4. Case Study: Amazon Fire Phone’s Failure To Reach Escape Velocity © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 44 July 25 Fire Phone Launched July 28 Argus Insights Blog Predicts Failure Sep 8 Amazon Drops Price to 99 cents, GreenPeace strikes Aug 26 Amazon only sells 35k in first 25 days
  5. 5. Historical View Comparing 2013 to 2014
  6. 6. 2013 Was A Great Year For Tablets, Wearables And Smartphones © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 66
  7. 7. In 2013, Appliances Drove PreHoliday Consumer Demand Ahead of Tablets/Smartphones © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 77
  8. 8. 2014 Showing Consumer Demand Slacking Ahead of Black Friday: Weaker Appliance Demand © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 88
  9. 9. Wearables
  10. 10. Wearables ConHnue to Fall AWer Apple Watch Announcement © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 1100
  11. 11. Motorola And LG Are DelighHng Wearables Users Moving Into Black Friday © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 1111
  12. 12. Tablets
  13. 13. Apple and Amazon Steal Mindshare Ahead of Black Friday © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 1133
  14. 14. Ipads SHll Delight Consumers Despite Higher Price Points, Cheap Tablets Just Disappoint © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 1144
  15. 15. Smartphones
  16. 16. Apple and Samsung ConHnue to Drive Demand Ahead of Black Friday © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 1166
  17. 17. OnePlus, Sony and Samsung Delight More than Apple iPhones © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 1177
  18. 18. Laptops, 2 in 1’s, Chromebooks and MacBooks
  19. 19. Laptop Interest Fell DrasHcally Ahead of Black Friday © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 1199
  20. 20. Macbooks And Acer Chromebooks Should Top Holiday Shopping Lists © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 2200
  21. 21. Vacuums Cleaners
  22. 22. Interest in Vacuums Losing Power Ahead of Black Friday © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 2222
  23. 23. Dyson, Shark and iRobot ConHnue to Edge Out CompeHHon © 22001144 AArrgguuss IInnssiigghhttss,, IInncc.. CCoonnfifiddeennHaall:: DDoo NNoott DDiissttrriibbuuttee PPaaggee 2233
  24. 24. QuesHons? hhp://www.argusinsights.com Twiher: @argusinsights 1-­‐877-­‐992-­‐7487 sales@argusinsights.com

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