1. Creating killer location-based mobile apps Jean-Luc David

2. So you want to build a mobile startup… App Store Features Layouts Scale Riche$ iOS Devs Android Logo VC Pitch Pilot

3. Actually…you want to provide valuable content & services to consumers.

4. Mobile is the right direction…

5. But you have to think outside the box. Credit: Snorg Tees

6. application programming interface “an interface between different software programs and facilitates their interaction , similar to the way the user interface facilitates interaction between humans and computers.” - Wikipedia what is an API?

7. open: the access is given to outside developers under certain rules and restrictions. closed: used for internal developers and select partners. open vs closed

12. “ $7bn worth of items on eBay through APIS” – Mark Carges (ebay CTO) “ The API which has easily 10 times more traffic than the website, has been really very important to us ” - Biz Stone (co-founder, Twitter) “ The adoption of Amazon’s Web services is currently driving more network activity than everything Amazon does through their traditional Web sites ” – Jeff Bar (Amazon evangelist) “ Google’s partner sites generated…through AdSense programs, of 28% of total revenues, in the second quarter of 2011. ” ($2.48 billion) – Larry Page (Google CEO)

13. case study:

14. 35% of our mobile traffic will come from our API in 2011

15. APIs used or soon to be used YP Account Deals

16. 1,000 developers are registered on our API.

17. 30+ live apps and websites using our API

19. 80+ APIs APIs and Developer Products

20. API billionaires club 5 billion API calls / day (April 2010) 1.1 billion API-delivered stories / month (March 2010) 5 billion API calls / day (October 2009) 8 billion API calls / month (Q3 2009) 3 billion API calls / month (March 2009) 3 billion API calls / day, 75% of all traffic (April 2010) Over 50% of all traffic via API (March 2008) Over 100 billion objects stored in S3 (March 2010)

21. 1995 Why do we need a Web site? 2000 2005 2011 Of course we have a Web site Of course we have an API Why do we need an API?

24. one content, one logic, many devices

27. Uses 35-40 APIs

33. 500K+ apps on iTunes alone

34. Ad Network Mobile Display & Brand Filter Local Ads Mobile Placement any app developer $ - linked to our business model (soon in an app near you)

36. Grab a loft, add WiFi, ridiculous skills and Red Bull. Mix. Serve chilled. hackdays

37. So what can they build in 6 hours?

39. “ Canadian Directory Publisher Scripts an API Success Story” “ YPG Making Good on API Strategy” “ Canada Yellow Pages Launches API - A Picture of a Modern Service” follow @yellowapi for more…

40. : Ready to Rock & Roll

41. Merci! jeanlucdavid.com connect: