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5 moves to enhance customer lifecycle management

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Effective customer lifecycle management can power your business growth. Here are 5 moves you can do to enhance customer lifecycle management and ensure yours reaches its full potential.
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Published in: Marketing

5 moves to enhance customer lifecycle management

  1. 1. CUSTOMER LIFECYCLE MANAGEMENT MOVES TOMOVES TO ENHANCE
  2. 2. Customers, during each stage of the customer lifecycle, need different marketing campaigns to drive the desired response towards the brand.
  3. 3. UPSELL Thus, marketers have widely adopted Customer Lifecycle Management to ensure that they engage the customers appropriately according to the lifecycle stage they’re in. ON BOARDING
  4. 4. UPSELLON BOARDING How can we be sure that your adopted Customer Lifecycle Management is reaching its full potential?
  5. 5. FOLLOW THESE STEPS
  6. 6. 1 SET A CLEAR GOAL
  7. 7. GOAL HALFWAY A PROPERLY SET IS REACHED. - ZIG ZIGLAR
  8. 8. DO YOU WANT TO DRIVE MORE SALES OR PROFIT? WHAT VALUES DO YOU WANT TO DRIVE FORWARD? WHAT MARKETING GOALS DO YOU WANT TO SET?
  9. 9. You need to know where you are going in order to reach your destination!
  10. 10. 2 CUSTOMER INTERACTIONS UNDERSTAND
  11. 11. - THEODORE ROOSEVELT PEOPLE DON'T CARE HOW MUCH YOU KNOWHOW MUCH YOU CARE UNTIL THEY Surprise!
  12. 12. There are moments of truth throughout the customer lifecycle, which reveal key events, as customers react along the way through marketing campaigns. YESNO
  13. 13. NO YESNO YES NO YES Address these events, such as customer satisfaction, behaviour, and usage, as they are vital to optimising the best marketing route to take.
  14. 14. 3 RELEVANT BE
  15. 15. YOU CAN INCREASE THE AS IT STAYS RELEVANT. LEVEL OF COMMUNICATION AND THE VOLUME AS LONG – REGAN YAN 50%
  16. 16. 11:30 Communicating with the customers with the right approach drives value forward from key moments of truth towards the marketing goals.
  17. 17. 11:30 1 +FREE DRINKS! Because a message with relevant content, offered at the relevant/right time, via relevant channels and platforms is most likely to be noticed by the target customers.
  18. 18. 11:30 Resulting in greater awareness and better perception that can boost engagement and accelerates positive action. BUY!
  19. 19. 4 CUSTOMERS’ FOOTSTEPS TRACK
  20. 20. THE MOST IMPORTANT THING IN COMMUNICATION IS TO HEAR WHAT ISN'T BEING SAID -PETER DRUCKER
  21. 21. Follow customers’ digital footprints by tracking key metrics, such as open and click-through rates. 1
  22. 22. Through analysing customer triggers, events, and behaviours, you can capture valuable customer insights and measure the effectiveness of the marketing campaigns.
  23. 23. 5 TOWARDS CUSTOMER CHANGES RESPOND WISELY
  24. 24. LIFE IS 10% WHAT HAPPENS TO YOU AND 90% HOW YOU RESPOND TO IT. - LOU HOLTZ
  25. 25. ARE CUSTOMERS SHOWING LESS AWARENESS, INTEREST, AND ENGAGEMENT? IS THERE A DECLINE IN USAGE AND RETENTION? ARE THEY WITHDRAWING?
  26. 26. If the click-through rate and/or open rate falls, you may consider sending another optimised and personalised offer or reward to retain their interest. CREDIT CARD XXX-XXXX-XXX LOW FEE
  27. 27. By taking the appropriate action, you can turn crisis into opportunity and get customers back on track. $ LOW INTEREST
  28. 28. Customers have unique needs and behaviours during each stage of their lifecycle. Marketers can enhance customer lifecycle engagement by devising effective customer interaction strategies that build long-term loyalty and drive growth.
  29. 29. UNDERSTAND THAT DIFFERENT CUSTOMERS WILL RETURN AT DIFFERENT TIMES AND FOR DIFFERENT REASONS. IF YOU CAN ALIGN YOURSELF TO THESE TWO FACTORS THEN YOU HAVE A MUCH GREATER CHANCE OF SUCCESS. - REGAN YAN
  30. 30. www.digitalalchemy.asia/blog WANT TO LEARN MORE about database marketing and Digital Alchemy? Subscribe to our newsletter Your Email Address www.digitalalchemy.asia Digital Alchemy Limited (DA) is Asia Pacific’s leading database marketing services provider, operating in Sydney, Melbourne, Auckland, Bangkok, Hong Kong, Nanjing and Singapore. Our team of professionals are dedicated to working with clients to improve their marketing efficiency and to capture latent customer value. Our client community includes leading companies in financial services, telecommunications, retail, motoring, media and other sectors.

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