This document provides tips for making templates look good when building websites. It recommends planning content by considering the audience, creating a site map, and developing a content plan. It also advises knowing the limits of templates by selecting the right one and only using demo features that make sense. Finally, it suggests applying appropriate styles such as pairing legible fonts, using whitespace, font sizes, and custom colors, photography, and other assets to make templates fit individual sites rather than look like generic templates. The overall message is that templates are tools to be customized rather than directly poured content into.