Ben Huh Keynote: LOLcats, FAILS, and Other Blunders from the Cheezburger Network

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Ben Huh SocialDevCamp Keynote on Sunday August 15th 2010 at IIT McCormick Tribune Campus Center.

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Ben Huh Keynote: LOLcats, FAILS, and Other Blunders from the Cheezburger Network

  1. 1. Th e C h ee z b urge r St or y (@be nh uh)
  2. 2. Before that...
  3. 3. Before THAT...
  4. 4. 1/07: A couple in Hawaii
  5. 5. 3/07: 2TB in 2 weeks
  6. 6. 9/07: Investment
  7. 7. I Can Has Cheezburger? FAIL Blog Failbook Very Demotivational +50 others
  8. 8. Who We Are in Numbers
  9. 9. 2007
  10. 10. 23 Mo.
  11. 11. 3 Mo.
  12. 12. 16
  13. 13. How We Got Here
  14. 14. Scaling is a function of business
  15. 15. I am the obstacle
  16. 16. Ego, pride, assumptions, sacred cows, secrets, coverups, reputation... even some users.
  17. 17. Tough Decisions
  18. 18. From your perspective.
  19. 19. “If I wanted to work 4 hours per week, and still be successful, what would I do?”
  20. 20. From their perspective.
  21. 21. “If my users had 40 seconds on my site, what would they want to do?”
  22. 22. Beautiful alignment.
  23. 23. Detailed specifications for one of the most highly scalable and popular image manipulation software on the Web.
  24. 24. CAPTION A CAPTION B CAPTION C
  25. 25. What happens if the caption is too long?
  26. 26. Options (Smartest to dumbest) Auto scale down the font-size Wrap the text Warn the user Do nothing
  27. 27. OMG ROFLCOPTER BBQ WTF
  28. 28. 1 folder. 1MM+ images. $6/month shared host.
  29. 29. Videos: #1 Comedy Channel 1 Billion+ views
  30. 30. When Will the Madness End?
  31. 31. Earth Sun
  32. 32. Media Users
  33. 33. Google Facebook Twitter
  34. 34. Complexity has an inverse effect on your business’ ability to scale.
  35. 35. Who are you trying to impress?
  36. 36. How to Stay Simple
  37. 37. Introducing the TM MPH Methodology.
  38. 38. Mr. Potato Head
  39. 39. Applies to technology as well as org. charts, product dev., IT, etc.
  40. 40. If a significant component is lost, it’ll be ugly, but no one dies.
  41. 41. Apps with structural independence
  42. 42. MPH on partners with proven scalability.
  43. 43. Wordpress JS-Kit Viddler Google Apps Skype Amazon S3, EC2 + dozens of open source apps
  44. 44. Fire-up and forget
  45. 45. Try before you buy?
  46. 46. Prove before u spend.
  47. 47. Free up dev time to:
  48. 48. 10% Core Off-The-Shelf 90%
  49. 49. If WE build it, it should be a competitive advantage
  50. 50. When to MPH?
  51. 51. Can you plug in/out a better, cheaper, faster solution?
  52. 52. One Final Lesson Learned
  53. 53. Human nature has a tendency to admire complexity but reward simplicity.
  54. 54. @benhuh benhuh.com

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