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@sagerock
@sagerock
How Search Works

http://www.youtube.com/watch?v=BNHR6IQJGZs

@sagerock
The Google Index is
100,000,000 gigabytes
that took 1 million
computing hours to
build.
@sagerock
http://www.google.com/intl/en_us/insidesearch/howsearchworks/thestory/

@sagerock
What once worked but now no longer does.

Hacked site
Some pages on this site may have been
hacked by a third party to dis...
What once worked but now no longer does.

Cloaking and/or sneaky redirects
Site appears to be cloaking (displaying
differe...
What once worked but now no longer does.

Hidden text and/or keyword stuffing
Some of the pages may contain hidden
text an...
What once worked but now no longer does.

Parked domains
Parked domains are placeholder sites
with little unique content, ...
What once worked but now no longer does.

Pure spam
Site appears to use aggressive spam
techniques such as automatically
g...
What once worked but now no longer does.

Spammy free hosts and dynamic DNS
providers
Site is hosted by a free hosting ser...
What once worked but now no longer does.

Thin content with little or no added
value
Site appears to consist of low-qualit...
What once worked but now no longer does.

Unnatural links from a site
Google detected a pattern of
unnatural, artificial, ...
What once worked but now no longer does.

User-generated spam
Site appears to contain spammy usergenerated content. The pr...
@sagerock
@sagerock
Notifying Website Owners

@sagerock
Reconsideration Requests by Week

@sagerock
Where spam is still winning:
“Buy Cheap Viagra”

@sagerock
@sagerock
THE PROBLEM WITH LINKING

@sagerock
Google has taken action on
several dozen newspapers in US
and UK that were not labeling
advertorials and native
advertisin...
@sagerock
@sagerock
@sagerock
My Personal Pet Peeve:

The policy is to never meet
one on one with a partner,
advertiser or client with
Google quality or...
Is there any hope?
Is SEO finally dead?

@sagerock
@sagerock
@sagerock
The Knowledge Graph

http://www.youtube.com/watch?v=mmQl6VGvX-c

@sagerock
Quality Content Is The Key
Anything creative.
Create a voice.
Go back to the basics.

Blogs. Forums. Local
newspapers.
Tha...
The key in 2014 is quality
Understand your strengths.
Understand what your prospect
truly wants.
Where those meet is where...
SOME STATS

@sagerock
Moz
2014
Industry
Survey

@sagerock
Top SEO Tools
Google Webmaster Tools
Moz
Open Site Explorer
MajesticSEO
Screaming Frog
Bing Webmaster Tools
Yoast
SEMrush
...
@sagerock
TOP 5 SEO METRICS:
Moz
Conversion rate and performance
2014
metrics: 68.8 percent.
Landing page traffic: 66.2 percent. Ind...
10 HOURS OF CONSULTING
(THEY NEVER EXPIRE)
$1250
@sagerock
Search Marketing Shakeup - February 2014
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Search Marketing Shakeup - February 2014

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Search Marketing Shakeup - February 2014

  1. 1. @sagerock
  2. 2. @sagerock
  3. 3. How Search Works http://www.youtube.com/watch?v=BNHR6IQJGZs @sagerock
  4. 4. The Google Index is 100,000,000 gigabytes that took 1 million computing hours to build. @sagerock
  5. 5. http://www.google.com/intl/en_us/insidesearch/howsearchworks/thestory/ @sagerock
  6. 6. What once worked but now no longer does. Hacked site Some pages on this site may have been hacked by a third party to display spammy content or links. Website owners should take immediate action to clean their sites and fix any security vulnerabilities. @sagerock
  7. 7. What once worked but now no longer does. Cloaking and/or sneaky redirects Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw. @sagerock
  8. 8. What once worked but now no longer does. Hidden text and/or keyword stuffing Some of the pages may contain hidden text and/or keyword stuffing. @sagerock
  9. 9. What once worked but now no longer does. Parked domains Parked domains are placeholder sites with little unique content, so Google doesn’t typically include them in search results. @sagerock
  10. 10. What once worked but now no longer does. Pure spam Site appears to use aggressive spam techniques such as automatically generated gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s Webmaster Guidelines. @sagerock
  11. 11. What once worked but now no longer does. Spammy free hosts and dynamic DNS providers Site is hosted by a free hosting service or dynamic DNS provider that has a significant fraction of spammy content. @sagerock
  12. 12. What once worked but now no longer does. Thin content with little or no added value Site appears to consist of low-quality or shallow pages which do not provide users with much added value (such as thin affiliate pages, doorway pages, cookie-cutter sites, automatically generated content, or copied content). @sagerock
  13. 13. What once worked but now no longer does. Unnatural links from a site Google detected a pattern of unnatural, artificial, deceptive or manipulative outbound links on this site. This may be the result of selling links that pass PageRank or participating in link schemes. @sagerock
  14. 14. What once worked but now no longer does. User-generated spam Site appears to contain spammy usergenerated content. The problematic content may appear on forum pages, guestbook pages, or user profiles. @sagerock
  15. 15. @sagerock
  16. 16. @sagerock
  17. 17. Notifying Website Owners @sagerock
  18. 18. Reconsideration Requests by Week @sagerock
  19. 19. Where spam is still winning: “Buy Cheap Viagra” @sagerock
  20. 20. @sagerock
  21. 21. THE PROBLEM WITH LINKING @sagerock
  22. 22. Google has taken action on several dozen newspapers in US and UK that were not labeling advertorials and native advertising as such, and that were passing PageRank. @sagerock
  23. 23. @sagerock
  24. 24. @sagerock
  25. 25. @sagerock
  26. 26. My Personal Pet Peeve: The policy is to never meet one on one with a partner, advertiser or client with Google quality or web spam. @sagerock
  27. 27. Is there any hope? Is SEO finally dead? @sagerock
  28. 28. @sagerock
  29. 29. @sagerock
  30. 30. The Knowledge Graph http://www.youtube.com/watch?v=mmQl6VGvX-c @sagerock
  31. 31. Quality Content Is The Key Anything creative. Create a voice. Go back to the basics. Blogs. Forums. Local newspapers. That's SEO folks. @sagerock
  32. 32. The key in 2014 is quality Understand your strengths. Understand what your prospect truly wants. Where those meet is where you want to focus your content. @sagerock
  33. 33. SOME STATS @sagerock
  34. 34. Moz 2014 Industry Survey @sagerock
  35. 35. Top SEO Tools Google Webmaster Tools Moz Open Site Explorer MajesticSEO Screaming Frog Bing Webmaster Tools Yoast SEMrush Ahrefs Firebug Moz 2014 Industry Survey @sagerock
  36. 36. @sagerock
  37. 37. TOP 5 SEO METRICS: Moz Conversion rate and performance 2014 metrics: 68.8 percent. Landing page traffic: 66.2 percent. Industry Google Webmaster Tools data: 57.9 Survey percent. Estimated traffic based on other data: 40.5 percent Social data (tweets, Likes, +1's, etc.): 36.7 percent. @sagerock
  38. 38. 10 HOURS OF CONSULTING (THEY NEVER EXPIRE) $1250 @sagerock

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