Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!
2. JAY FEITLINGER
StringCan Interactive
We build digital roadmaps that win!
@stringcanagency
@jayfeitlinger
linkedin.com/company/stringcan-interactive
linkedin.com/in/jayfeitlinger
stringcaninteractive.com
stringcaninteractive.fr
My Passion:
Helping Businesses Grow!
My Superpower:
Finding Opportunity
& Solving Gaps
StringCan Mission:
Making Complex Simple!
5. BUILDING A WEBSITE IS EASY!
MULTIPLE BUYING INFLUENCERS,
UNKNOWN VARIABLES AFFECTING SALES,
BOTH OFFLINE AND ONLINE TRANSACTIONS,
CONSTANTLY EVOLVING SEARCH CHANGES,
SIGNIFICANT NOISE FROM COMPETITION,
OVERWHELMED ONLINE AUDIENCE,
UNIQUE CONTENT NEEDS BY SEGMENT,
AND IT BECOMES VERY COMPLEX.
WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!
image source: https://flic.kr/p/dxaJg2
8. OR ABOUT BEING
ABLE TO
SET IT & FORGET IT
image source: https://flic.kr/p/5VngA2
9. TODAY IS ABOUT
GETTING SMART
&
TRYING JUST
ONE BITE!
image source: https://flic.kr/p/76HS8W
10. COMPLEX MADE SIMPLE IN FIVE EASY(ISH) STEPS
INTERNET MARKETING LIKE A SUPERHERO
USE THE
BAT PHONE
OWN YOUR
SUPERPOWERS
WATCH OUT FOR
JOKERS
FISH WHERE THE FISH ARE AT
WASH, RINSE & REPEAT
image sources: https://flic.kr/p/jCw17u, https://flic.kr/p/cf5q3m, https://flic.kr/p/56q2x2, https://flic.kr/p/5wA41m, https://flic.kr/p/9mUyKd
1 2 3
4 5
12. Deliver the RIGHT INFORMATION at
the RIGHT TIME to the RIGHT PEOPLE!
image source: https://flic.kr/p/dZdXNp
13.
14. Paradigm Shift
The key to maintain
correct paradigms is to
keep an open mind and
realize that however
much we see, there is
always more to the
picture.
image source: https://www.facebook.com/stephenrcovey
21. • Struggling to keep up with other
companies who undercut them in price
• Wants to create high quality products that
cut costs and also make them stand out
• Can’t afford to make a mistake because
their products protect lives
• Uses Google to find companies and
LinkedIn to engage with Peers
• Looking to learn from companies that
have experience in his industry
Kamal | 37 | Married
Sr. Design Engineer
$100K income
Washington D.C.
THEN DEVELOP YOUR PERSONAS
Familiarity With Your Industry
Meet Kamal
30. If you are ignorant of both your enemy and
yourself,
then you are a fool and certain to be defeated in
every battle.
If you know yourself, but not your enemy,
for every battle won, you will suffer a loss.
If you know your enemy and yourself, you will win
every battle..
Sun Tzu
The Art of War
KNOW YOUR ENEMY!
“
”!
image source: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/
31. image source: https://flic.kr/p/56q2x2
BOTH DIRECT AND INDIRECT COMPETITORS
1. Offering the same product or service now
2. Offering similar products or services now
3. Could offer the same or similar products or
services in the future
4. Could remove the need for a product or service
49. YES, VISUAL CONTENT IS AWESOME!!!
So sweet, holding hands! & Is it really that fun working?
Avoid super lame stock photography
image source: http://pixabay.com
51. DOMINATE ONLINE LIKE A
SUPERHERO WITH 5 EASYISH TIPS
• Listen to your customers: Ask your current &
prospective clients questions
• Own a position to stand out: Focus on strengths
that solve your clients needs
• Monitor your competition: Put tools in place to
see what they are up to &how to get ahead
• Fish where the fish are at: Engage with your
audience where they are already at
• Measure & monitor results: Leverage your data
to constantly optimize your approach