Slides from my "Data Driven Design" presentation from Web Directions South 2009.
This presentation looks at:
- How web designers can think about data driven, or "performance based" design
- What problem it addresses with how we currently do design
- A case study of how I applied "performance based design" to a project
- The 'testing trinity' of CSS + Google Analytics + Google Website Optimizer
The ideas in this presentation come from a book I'm working on, please sign up to get notified when it's released at:
or follow me on Twitter - @msrmnt for occasional book updates.