cars

1. Automated Cars! Jamie Bleznick !
FA 102 a Research and Brand
Development!

2. Automated Cars! Jamie Bleznick !
Assignment One, Research!
“Wait Six Years to Buy your Next Car”!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

3. Automated Cars! Jamie Bleznick !
Assignment One, Research!
By 2030 people will be able to buy a car that’s fully
automated and won’t even have the option for a driver!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

4. Automated Cars! Jamie Bleznick !
Assignment One, Research!
Vehicle design will change significantly and be made to
adhere to certain speed limits in different areas such as
cities or more rural areas!
http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!

5. Automated Cars! Jamie Bleznick !
Assignment One, Research!
Highly automated cars will potentially become dominant
sooner rather than later!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

6. Automated Cars! Jamie Bleznick !
Assignment One, Description of Future Product or
Service!
“Self-Driving Car without the Driver”

7. Automated Cars! Jamie Bleznick !
Assignment Two, Diagram!
ProgRes!
Character/Persona!
!
Intelligent !Sophisticated!
!
Fast-Paced
Self-Reliant!
!
!
Tone!
!
Scientific !Advanced!
!
Progressive !Direct!
Language!
!
Simple ! !Responsive!
!
Inviting ! !Effortless!
Purpose!
!
User-Friendly !Convenient!
!
Straight-Forward !Manageable!

8. Automated Cars! Jamie Bleznick !
Assignment Two, Naming Process!
!
ProgRes (combining progressive, responsive, and effortless)!
Sophistable (combining sophisticated and manageable)!
!
Selected Name:!
ProgRes!
!
Justification:!
Suggests that the cars are advancing in technology!
!

9. Automated Cars! Jamie Bleznick !
Assignment Three, Logotype Research, Word from
Diagram!
Simple

10. Automated Cars! Jamie Bleznick !
Assignment Three, Logotype Research!
h#p://www.nike.com/us/en_us/?
cp=usns_kw_AL!1778!3!43361374382!
e!!g!nike%20.com!c
h#p://www.mcdonalds.com/us/en/
home.html
h#ps://www.facebook.com

11. Automated Cars! Jamie Bleznick !
Assignment Three, Finished Logotype!
PR

12. Automated Cars! Jamie Bleznick !
Assignment Four, Social Media Branding Research!
Google Driverless Car:!
h#ps://www.facebook.com/pages/Google-­‐driverless-­‐cars/
420668271288575?sk=Mmeline
!
Honda Civic:!
h#ps://www.facebook.com/hondacivic?fref=ts
!
Toyota!
h#ps://www.facebook.com/toyota?fref=ts
!
!

13. Automated Cars! Jamie Bleznick !
Assignment Four, Social Media Branding, Creating
Community!
!
! • Posted on Personal Facebook!
• Posted on Personal Twitter!
• Texted Friends and Family!
• Word of Mouth!

14. Automated Cars! Jamie Bleznick !
Assignment Four, Social Media Branding,
Facebook Pages!
!
!

15. Automated Cars! Jamie Bleznick !
Assignment Four, Social Media Branding,
Facebook Pages!
!
!

16. Automated Cars! Jamie Bleznick !
Assignment Four, Social Media Branding,
Facebook Pages!
!
!

17. Automated Cars! Jamie Bleznick !
Assignment Five, Webpage Layout Research
for Wireframes!
http://www.ford.com/!
!

18. Automated Cars! Jamie Bleznick !
Assignment Five, Webpage Layout Research
for Wireframes!
http://www.toyota.com/!
!
!

19. Automated Cars! Jamie Bleznick !
Assignment Five, Wireframe!
Logotype
Short
DescripMon
About
FAQ
Shopping
Tools
Build
&
Price
Social
Media
Links
Photos
with
Tagline
Text

20. Automated Cars! Jamie Bleznick !
Assignment Five, Tagline Research!
• Hertz- Puts you in the driver’s seat!
https://www.hertz.com/!
• Toyota- Let’s go places!
http://www.toyota.com/!
• Greyhound- Leave the driving to us!
https://www.greyhound.com/!
• Honda- The Power of dreams!
http://www.honda.com/!
• Burger King- Have it your way!
http://www.bk.com/!
!

21. Automated Cars! Jamie Bleznick !
Assignment Five, Homepage Visual Design in
a Browser!
!
!
h#p://invis.io/GQ1TSC06V