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The Scroll: Hamilton's Social Media Strategy/Platform

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Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up. Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.

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The Scroll: Hamilton's Social Media Strategy/Platform

  1. 1. THE SCROLL: HAMILTON’S SOCIAL MEDIA STRATEGY/PLATFORM
  2. 2. “A problem well stated is a problem half solved” - Charles F. Kettering
  3. 3. #1- Grow the student share of voice
  4. 4. #2 – Give brand ownership to the community
  5. 5. #3 – Increase visibility in social media
  6. 6. HOW?
  7. 7. #GetScrolled #HamiltonASB #Hamilton13 #CampHammy
  8. 8. FACING OUR FEARS
  9. 9. NEGATIVE COMMENTS
  10. 10. ‘COLORFUL’ LANGUAGE
  11. 11. QUESTIONABLE CONTENT
  12. 12. UNCOMFORTABLE SUBJECTS
  13. 13. CONTENT RULES • Context and Conversation • Personal Attacks • Threats to Safety • Untrue
  14. 14. CONTENT CAMPAIGNS
  15. 15. #HCDEBATE
  16. 16. #HAMILTONASB
  17. 17. #HAMILTON17
  18. 18. #CAMPHAMMY
  19. 19. FEEDBACK
  20. 20. THE FUTURE
  21. 21. INTEGRATION
  22. 22. THANK YOU! Jessica Krywosa Director of Social Media Hamilton College @jesskry

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