A presentation given in front of interaction design students and faculty in December 2012.

1. routebookHelping you become the commuter you want to be.
Amanda Michels, Stephanie Sundheimer, Jessie Whitmill

2. Purpose
A mobile application for anyone who travels or
commutes that shows users the current fastest
transportation options or links a planned route
to an alarm clock.

3. Why?

4. Current Scenario

6. Aim: to reduce
stress involved in
morning routines
and commutes

7. Transformed Scenario
Focus on communication between the user,
methods of transportation and the variables
that affect those methods, alarm clock and
activity log/optional goals.

8. Research Informed Design
route alarm clock
key: getting somewhere fast
route, alarm clock activity log, user goals
key: personalization

10. Initial Wireframes

11. Demo
Four main views
http://invis.io/EV9JC8S3

12. Implementation
● Existing Solutions
○ Routes & Methods > Google Maps API
○ Weather Information > Weather.gov API
○ Health / Calories > MyFitnessPal API
○ User Accounts & Sharing > Facebook API
● Additional Needs
○ Real-time bus tracking
○ Parking information & calculations

13. Markets
● Mid-size cities (Lansing, Grand Rapids, etc.)
○ Public transportation systems in place
○ Not as accessible / reliable as some
● Larger college campuses
○ Walking / biking is not always convenient
○ Transportation to surrounding communities

14. Benefits
● To communities
○ Makes public transportation more accessible
○ Encourages greener, healthier commuting
● To individuals
○ Power of knowing timing, traffic, routes
○ Ability to set & review goals

15. Monetization
● Sponsored destinations
○ Options for adding stops to routes
○ Sponsored by coffee shops, gas stations
● Branded apps
○ Transportation authorities pay for custom app
○ Access to relevant data including popular routes

16. What's Next?
● Moving to market
○ Test goals / activity log formats with influence on
behavior change
○ Build and market the app
● Future of Routebook
○ Partnerships with public transportation systems
○ Supplemental web application with social focus
■ Connect with friends for accountability
■ Share / comment on public routes