1. 1
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title Unit 22 Single Camera Techniques– Partial
Unit 29 Music Video Production - Partial
Start date 26/02/2013
Deadline 29/04/2013
Assessor name Iain Goodyear
Assignment title IG3 – MUSIC VIDEO PRODUCTION
Scenario
Media production is a collaborative team effort. Successful media productions rely on team work and working within specific
roles that you should have previously identified. You are now at a stage where you are ready to commence the production and
post-production phases of your short film. You have prepared all relevant pre-production materials and you must now use pre-
production documentation to produce your short film footage.
Prior to filming you must ensure that you thoroughly understand your job role and the responsibilities that accompany your role.
To ensure the smooth running of the production process, it is essential that you do not encroach on the job roles of others in
your team. Remember, good communication and team work skills are essential and every member of your production team
is expected to equally contribute to the production of your short film.
Media production is rarely a smooth process and inevitably you will encounter difficulties. The challenge for you as media
producers is ensuring that your production does not come to a halt due to unforeseen production difficulties. For this
assignment you will need to provide evidence of how you manage and deal with production (and any problems that may
arise) in the form of a production diary.
Once the production process is complete you and your team will use post-production techniques to edit your music video. In
many ways, post-production is the most important part of media production. It is the final stage of the production process that
allows you to creatively shape and mould your production into an intended vision. For this assignment you must produce
individual edits of your music video. This will help you to provide evidence of knowledge and application of video post-
production techniques.

2. 2
Tasks Grading Criteria Mapping
Task 1
Using pre-production documentation produced in your IG2 assignment; you must work as
a team to shoot your music video rushes and record any relevant sound e.g. ambient
location sound. It is expected that you will need to shoot and/or re-shoot additional
footage during this process.
You must photographically document the production phase of your music video shoot.
Once the production phase of your music video shoot is complete, you must upload your
photographs and include annotations that give the photographs context for the viewer
(your tutor).
Unit 22: P3/M3/D3
Unit 29: P4/M4/D4
Task 2
Produce a weekly production log. You must produce production log entries once a
week that details your contributions that week to your group production. This log
must provide details of any difficulties you encountered and summaries of how you dealt
with any production difficulties you experience.
Unit 22: P3/M3/D3
Unit 29: P4/M4/D4
Task 3
A. Produce a rough edit of your music video using the rushes you have uploaded
into Adobe Premiere as a group.
B. When finished, you must explain what improvements you will make for your
final edit. This can be word processed or voice recorded.
C. Produce a final edit of your music video.
Unit 22: P3/M3/D3
Unit 29: P4/M4/D4
Task 4
Produce word processed evaluation that critiques your individually produced final
edit.
This commentary must discuss strengths and weaknesses of your final edit and describe
the editing techniques you have used and why you have used those techniques. This
evaluation should be supported with print screened images that relate to what you are
describing and discussing in your evaluation.
Your evaluation must be uploaded to your IG3 assignment blog.
Unit 22: P3/M3/D3
Unit 29: P4/M4/D4
This brief has been verified as being fit for purpose
Date: 26/02/2013
Date:

3. 3
Unit 22 Single Camera Techniques (Level 3)
P1: describe the features of single
camera production with some
appropriate use of subject
terminology
M1: explain the features of
single camera production with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D1: comprehensively explain the
features of single camera production
with reference to elucidated
examples and consistently using
subject terminology correctly
P2: generate outline plans for a
single camera production working
within appropriate conventions and
with some assistance [CT]
M2: generate detailed ideas for a
single camera production showing
some imagination and with only
occasional assistance
D2: generate thoroughly thought
through ideas for a single camera
production showing creativity and
flair and working independently to
professional expectations
P3: produce a single camera
production working within
appropriate conventions and with
some assistance [SM]
M3: produce a single camera
production to a good technical
standard showing some imagination
and with only occasional assistance
D3: produce a single camera
production to a technical quality that
reflects near professional standards
showing creativity and flair
and working independently
to professional expectations
Unit 29 Music Video Production (Level 3)
P1: describe the purposes of music
videos with some appropriate use of
subject terminology
[IE]
M1: explain the purposes of music
videos with reference to detailed
illustrative examples and with
generally correct use of subject
terminology
D1: comprehensively explain the
purposes of music videos with
elucidated examples and consistently
using subject terminology correctly
P2: describe the styles, conventions
and techniques of music videos with
some appropriate use of subject
Terminology
[CT]
M2: explain the styles, conventions
and techniques of music videos with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D2: comprehensively explain the
styles, conventions and techniques of
music videos with elucidated
examples and consistently using
subject terminology correctly
P3: originate and plan a music video
production for a specific music track
working within appropriate
conventions with some assistance
[CT]
M3: originate and plan a music video
production for a specific music track
effectively showing some imagination
and with only occasional assistance
D3: originate and plan a music video
production for a specific music track
to a technical quality that reflects
near-professional standards, showing
creativity and flair and working
independently to professional
expectations
P4: work to complete production of a
music video working within
appropriate conventions and with
some assistance
M4: work competently to complete
production of a music video showing
some imagination and with only
occasional assistance
D4: work to a technical quality that
reflects near-professional standards to
complete production of a music video,
showing creativity and flair and
working independently to professional
expectations