How to Create a Successful Presentation

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How to Create a Successful Presentation

  1. 1. HOW TO CREATE ASUCCESSFULPRESENTATION
  2. 2. What is the most important ingredientof a successful presentation?
  3. 3. The slides?
  4. 4. The slides?The speaker?
  5. 5. The slides?The speaker? The data?
  6. 6. X The slides?The speaker? The data?
  7. 7. THE IDEA
  8. 8. But not just any idea...
  9. 9. The idea must be...
  10. 10. unde rstan dable
  11. 11. memorable
  12. 12. and effective in changingthought or behavior
  13. 13. understandable
  14. 14. understandable memorable
  15. 15. understandable memorable effective
  16. 16. to beSUCCESSFUL
  17. 17. But how?
  18. 18. S impleUCCES
  19. 19. How do you simplify your ideas?
  20. 20. Simple = core + compact
  21. 21. If you can’t explain it simply,you don’t understand it well enough. -Albert Einstein
  22. 22. Making a presentation islike making a pizza.
  23. 23. There are dozens of toppings,but you have to be selective.
  24. 24. Find the core.
  25. 25. The more compact the idea,the easier it is to share.
  26. 26. S impleUnexpectedCCES
  27. 27. How do you get the audience to pay attention to your ideasand then maintain their interest?
  28. 28. Get attention: SURPRISE
  29. 29. Get attention: SURPRISE
  30. 30. Get attention: SURPRISEHold attention: INTEREST
  31. 31. It’s not hard to SURPRISE your audience...
  32. 32. But it is hard to MAINTAIN THEIR INTEREST.
  33. 33. A boss makes work drudgery,a leader makes it interesting. -Russell H. Ewing
  34. 34. S impleUnexpectedC oncreteCES
  35. 35. How do you help peopleunderstand and remember your ideas?
  36. 36. Avoid abstraction.
  37. 37. Abstraction is the luxury of the expert.
  38. 38. The Velcro theory of memory
  39. 39. The Velcro theory of memory The more hooks in your idea, the better.
  40. 40. S impleUnexpectedC oncreteC redibleES
  41. 41. How do you make people believe?
  42. 42. External credibility vs.Internal credibility
  43. 43. Authorities and antiauthorities
  44. 44. Convincing detailsAccessible statisticsTestable credentials
  45. 45. Are you better off now than you were four years ago? -Ronald Reagan
  46. 46. S impleUnexpectedC oncreteC redibleE motionalS
  47. 47. How do you make people care?
  48. 48. If I look at the one,I will act. -Mother Teresa
  49. 49. The power of association
  50. 50. Form an association betweensomething they don’t yet care about and something they do care about.
  51. 51. Appeal to self-interest
  52. 52. Appeal to identity
  53. 53. S impleUnexpectedC oncreteC redibleE motionalS tories
  54. 54. How do you get people to act?
  55. 55. Stories as simulation(Tell people how to act)
  56. 56. Stories as inspiration(Give people energy to act)
  57. 57. Hills vs.Heartbeats
  58. 58. Once you have an idea that’s worth presenting...
  59. 59. ...you can begin to work on the presentation.
  60. 60. But first things first...
  61. 61. S impleUnexpectedC oncreteC redibleE motionalS tories

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