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How to Create a Successful Presentation

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How to Create a Successful Presentation

  1. 1. HOW TO CREATE ASUCCESSFULPRESENTATION
  2. 2. What is the most important ingredientof a successful presentation?
  3. 3. X The slides?The speaker? The data?
  4. 4. THE IDEA
  5. 5. But not just any idea...
  6. 6. The idea must be...
  7. 7. under stand able
  8. 8. memorable
  9. 9. and effective in changingthought or behavior
  10. 10. understandable memorable effective
  11. 11. to beSUCCESSFUL
  12. 12. But how?
  13. 13. S impleUCCES
  14. 14. How do you simplify your ideas?
  15. 15. Simple = core + compact
  16. 16. If you can’t explain it simply,you don’t understand it well enough. -Albert Einstein
  17. 17. Making a presentation is like making a pizza.
  18. 18. There are dozens of toppings,but you have to be selective.
  19. 19. Find the core.
  20. 20. The more compact the idea,the easier it is to share.
  21. 21. S impleUnexpectedCCES
  22. 22. How do you get the audience to pay attention to your ideasand then maintain their interest?
  23. 23. Get attention: SURPRISEHold attention: INTEREST
  24. 24. It’s not hard to SURPRISE your audience...
  25. 25. But it is hard to MAINTAIN THEIR INTEREST.
  26. 26. A boss makes work drudgery,a leader makes it interesting. -Russell H. Ewing
  27. 27. S impleUnexpectedConcreteCES
  28. 28. How do you help peopleunderstand and remember your ideas?
  29. 29. Avoid abstraction.
  30. 30. Abstraction is the luxury of the expert.
  31. 31. The Velcro theory of memory The more hooks in your idea, the better.
  32. 32. S impleUnexpectedConcreteC redibleES
  33. 33. How do you make people believe?
  34. 34. External credibility vs.Internal credibility
  35. 35. Authorities and antiauthorities
  36. 36. Convincing detailsAccessible statisticsTestable credentials
  37. 37. Are you better off now than you were four years ago? -Ronald Reagan
  38. 38. S impleUnexpectedConcreteC redibleE motionalS
  39. 39. How do you make people care?
  40. 40. If I look at the one,I will act. -Mother Teresa
  41. 41. The power of association
  42. 42. Form an association betweensomething they don’t yet care about and something they do care about.
  43. 43. Appeal to self-interest
  44. 44. Appeal to identity
  45. 45. S impleUnexpectedConcreteC redibleE motionalS tories
  46. 46. How do you get people to act?
  47. 47. Stories as simulation(Tell people how to act)
  48. 48. Stories as inspiration(Give people energy to act)
  49. 49. Hills vs.Heartbeats
  50. 50. Once you have an idea that’s worth presenting...
  51. 51. ...you can begin to work on the presentation.
  52. 52. But first things first...
  53. 53. S impleUnexpectedConcreteC redibleE motionalS tories

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