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Communication Plan - 
Organizational Change Process 
Joshua Conner 
AET/560 
October 13, 2014 
Professor Charity Jennings
 Launching the plan 
 Technology requirements 
 Measuring effectiveness and management’s response 
 Generating feedbac...
 Strategic Communications are President and Dean approved 
 Plan will incorporate: 
◦ Formal change campaign plan 
◦ Ope...
 Expansion of public domain websites 
 Search Engine Optimization 
 Formal and anonymous automated surveys 
 Social Me...
 Survey results 
◦ Employee perception of change 
◦ Public awareness of change 
◦ Student approval of change 
 Program o...
 End of course surveys 
 Employee surveys assessing goals, incentives, evaluations 
 Public suggestions through website...
 Negative student feedback to response ratio = 100% 
 Supervisors will respond to negative employee feedback 
 Cross-fu...
 Emphasizes senior leader support 
 Aligns actions and resources 
 Coordinates actions across teams 
 Infuses public o...
 College president and campus dean: “Change is 
happening” 
 Change is a team effort 
 Change keeps us relevant and mak...
Cawsey, T. F., Deszca, G., & Ingols, C. (2012). Organizational change: An 
action-oriented toolkit (2nd ed.). Retrieved fr...
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Aet560 wk 6 communication plan - Conner

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Communication Plan assignment for UoP AET 560.

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Aet560 wk 6 communication plan - Conner

  1. 1. Communication Plan - Organizational Change Process Joshua Conner AET/560 October 13, 2014 Professor Charity Jennings
  2. 2.  Launching the plan  Technology requirements  Measuring effectiveness and management’s response  Generating feedback for continuous improvement  Addressing negative feedback  Impact on organizational change
  3. 3.  Strategic Communications are President and Dean approved  Plan will incorporate: ◦ Formal change campaign plan ◦ Open house forums for employees and students ◦ Social media ◦ Local media ◦ Web presence ◦ Cross functional evaluation teams  Plan will be assessed monthly based on feedback mechanisms
  4. 4.  Expansion of public domain websites  Search Engine Optimization  Formal and anonymous automated surveys  Social Media presence  Podcasts
  5. 5.  Survey results ◦ Employee perception of change ◦ Public awareness of change ◦ Student approval of change  Program of instruction revision time  Quality of life initiative implementation  Quality of life incident response
  6. 6.  End of course surveys  Employee surveys assessing goals, incentives, evaluations  Public suggestions through website  Search engine request monitoring  After Action Reviews
  7. 7.  Negative student feedback to response ratio = 100%  Supervisors will respond to negative employee feedback  Cross-functional team will: ◦ Monitor negative feedback from employees and students ◦ Recommend messaging strategies and corrective strategies to address trends  AARs will be conducted on shortfalls in: ◦ Change plan implementation ◦ Student satisfaction survey ◦ Course enrollment goals
  8. 8.  Emphasizes senior leader support  Aligns actions and resources  Coordinates actions across teams  Infuses public opinion and community participation into process  Develops a culture of continuous improvement and excellence
  9. 9.  College president and campus dean: “Change is happening”  Change is a team effort  Change keeps us relevant and makes us stronger  We will continue to change and grow with the community
  10. 10. Cawsey, T. F., Deszca, G., & Ingols, C. (2012). Organizational change: An action-oriented toolkit (2nd ed.). Retrieved from The University of Phoenix eBook Collection database. University of Phoenix. (2014). Virtual organization: Northwest Valley Community College. Retrieved from University of Phoenix, AET560 website.

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