10 Examples of B2B Facebook Fan Pages


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As Facebook continues to grow, now over 350 million users worldwide, more and more B2B companies are setting up Facebook Fan Pages. Here are some reasons why a B2B company would want to set up a Page, along with are 10 examples of B2B companies using Facebook Fan Pages in a variety of ways.

This presentation is adapted from my post on http://SocialMediaB2B.com, the B2B industry's leading social media site.

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  • 10 Examples of B2B Facebook Fan Pages

    1. 1. 10 Examples of B2B Facebook Fan Pages by Jeffrey L. Cohen SocialMediaB2B.com
    2. 2. Why Do B2B Companies Need Facebook Fan Pages?
    3. 3. Facebook Fan Pages... • Create a central hub on Facebook • Put info in fans’ newsfeed with friends’ updates • Promote company news, photos and videos • Syndicate company blog feed in another place
    4. 4. Facebook Fan Pages... • Provide another inbound communication channel • Build relationships with fans and partners • Provide exclusive information or offers • Encourage fans to promote valuable information to their networks
    5. 5. Here are the top examples of B2B Facebook Fan Pages
    6. 6. Dell’s Page (51,183 fans) features a custom landing page and a set of custom tabs. They also tell people why they should become fans.
    7. 7. Ernst & Young’s Page (34,478 fans) was started as a recruiting tool for college students when Facebook was mainly a college-based social network. Its usage has grown as Facebook has grown. Rather than using a custom tab as a landing page, they use the boxes tab to show a variety of content instead of their wall.
    8. 8. Cisco’s Page (24,289 fans) does a great job of adding links of other Facebook Pages and other places to find them on the web.
    9. 9. Hubspot’s Page (8,046 fans) a good job of providing content makes people comment. These comments show up in people’s profiles and with the revised Facebook News Feed, updates with more comments are more likely to show in fans’ information streams.
    10. 10. Salesforce.com’s Page (3,569 fans) displays photos and videos, including user-provided ones, from a recent conference.
    11. 11. Forrester’s Page (2,593 fans) informs fans about upcoming seminars and other events, in addition to aggregating feeds from their analysts’ blogs.
    12. 12. Sodexo’s Page (2,069 fans) is also used for recruiting and is a channel for customer service and followup with applicants and interested parties.
    13. 13. Gartner’s Page (2,059 fans) promotes its latest research findings and promotes its events.
    14. 14. Cintas’ Page (1,156 fans) uses the Boxes tab as a landing page to show a variety of content. There is a large graphic promoting their company values, along with links to social initiatives, posted videos and press release. This page also includes a Facebook FAQ describing why they are on Facebook and what is expected.
    15. 15. CDW’s Page (753 fans) connects employees and partners to an outsourced discount program and they inform their employees about about current items in the program.
    16. 16. Summary of B2B Facebook Fan Pages • Dell (51,183 fans): Custom Landing Page • Ernst & Young (34,478 fans): Specified Landing Tab • Cisco (24,289 fans): Central Location with Links • Hubspot (8,046 fans): Engaging Content • Salesforce.com (3,569 fans): Updates from Company Events • Forrester (2,493 fans): Promotes Events and Aggregates Blogs • Sodexo (2,069 fans): Recruiting and Communication with Applicants • Gartner (2,059 fans): Promotes Research Findings and Events • Cintas (1,156 fans): Specified Landing Tab Presents Variety of Content • CDW (753 fans): Employee Discount Program
    17. 17. To learn more about on Social Media Usage in B2B go to SocialMediaB2B.com