Social Media Has Changed B2B Communications

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This presentation looks at the changing nature of B2B communications in the context of changes wrought by social media. It was given at BMA Milwaukee on May 12, 2011.

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  • http://www.flickr.com/photos/jurvetson/97214206/\n
  • http://history.nasa.gov/moondec.html\n
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  • http://www.flickr.com/photos/democonference/4990694743/\n
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  • Social Media Has Changed B2B Communications

    1. 1. How would the moon landing be different if Twitter were around in 1969? #smb2b
    2. 2. Twitter peaked at 4,000tweets per second during the Bin Laden death announcement #smb2b
    3. 3. The Network Effect
    4. 4. Social media is not a tool or technology. It’s a real-timeapproach to communications and engagement #smb2b
    5. 5. Companies need to influence search to be found.Social media can help. #smb2b
    6. 6. A LinkedIn profile is for a person who works at a company. B2B in a nutshell. #smb2b
    7. 7. Campaign vs. RelationshipsSource: http://socialmedia.cisco.com
    8. 8. Social profiles expand the reach of the message #smb2b
    9. 9. Companies build relationships andgain customers through providing valuable content #smb2b
    10. 10. Thank You! @jeffreylcohen #smb2b
    11. 11. ImagesMoon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://www.flickr.com/photos/outtacontext/3738129561Twin Towers: http://www.flickr.com/photos/vans0075/2196163926Phone: http://www.flickr.com/photos/barron/3082365739/Laptop: http://www.flickr.com/photos/bigpresh/3860586024/Magazines: http://www.flickr.com/photos/pixelarity/4361102373/Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/Customers: http://www.flickr.com/photos/maysbusinessschool/5120743887/Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/Listening: http://www.flickr.com/photos/democonference/4990694743/Dog: http://www.flickr.com/photos/bulldogsrule/84473676/Road: http://www.flickr.com/photos/sambou/2611998145/

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