1. Jeff Martin MBA
Biography • Strategic Analysis • Market Development • Revenue Generation • Credentials
SALES, MARKETING & OPERATIONS MARINE
Dynamic Leadership • Thoughtful Coaching & Mentoring • Revenue Generation • Growth Oriented • Market Development
Jeff Martin is an experienced senior level manager with extensive exposure leading
sales, marketing and operations teams. An energetic visionary, and dynamic leader with
excellent communication skills Jeff exhibits a talent for developing highly motivated teams
focused on reaching company and personal goals. With a demonstrated ability to grow
sales while at the same time streamlining operations he has achieved unprecedented
results. As a result of consistently achieving and exceeding goals Jeff is the admired recipient
of multiple sales and marketing achievement awards.
Areas of Expertise
• Corporate Sales & Marketing • Policy & Procedure Development • Team Empowerment
• Strategic Business Development • Advanced Financial Modeling • Entrepreneurial Leadership
• Business Development • P&L Management • Stakeholder Management
• Vendor & Contract Negotiations • Project Management • Efficiency Improvement
“…actions effective and pointed toward the purpose”
57 Sunnylea Crescent Phone (519) 823-1385
Guelph, Ontario Mobile (519) 362-2446
N1E 1W3 E-mail ljmartinii@live.ca

2. Jeff Martin MBA
Biography • Strategic Analysis • Market Development • Revenue Generation • Credentials
Value Proposition Triangle
Fuel Operations Value Chain Goals
-to be market share leader
Inventory/Asset Mgmt Dispatch Operations Delivery Sales/Marketing Administration
monitor asset condition prepare delivery lists on time delivery easily understood practical invoicing
monitor/manage fuel prioritize deliveries safe information cost management programs Value Proposition
inventory customer contact incident free responsiveness to opportunities customer information -to provide seamless on-time delivery of
taking corrective steps to monitor/maintain assets customer contact management
minimize supply interruptions customer contact customer contact competetively priced top quality home
heating and motor fuel products to rural
customers
Product Market Focus Core Activities
valuable, rare valuable, rare, organized valuable, rare, inimitable organized
-rural home owners and -delivery of home heating
motor fuel users and motor fuels
Mapping the business environment provides insight into the strategy, structure,
people and processes that position companies for success.
Five Forces Analysis
Threat of New
Entrants Functional Team Model
Threat of New Entrants Buyer Bargaining Power
- relatively low - high, customer has final Customer
high
- start ups are capital choice regarding who they
intensive will purchase from
- industry contracting - decision will be based on
-more likely scenario is cost, availability, history, Team Member
existing companies quality & reliability employs all resources to
medium
adding product lines to satisfy the customer's
match Bryan's Fuel needs
Bargaining Power Rival Bargaining Power
of Supplier high medium low medium high of Buyers
Bryan's Fuel
medium
Supplier Bargaining Power
Threat of Substitutes
- high, Bryan's Fuel has
- relatively low
contractual obligation with
- substitutes (e.g. solar/ Team Leader
supplier provides resources required to complete tasks
wind/geothermal) not
- supplier has been able to
high widely understood
change product mix, cost,
- cost and reliability issues information & resources provided information returned from customers
& availability outward to team members and team members inward to management group
Threat of persist
enabling delivery of products enabling improvement of product
Substitute Products and services to customers Functional Team and service delivery
57 Sunnylea Crescent Phone (519) 823-1385
Guelph, Ontario Mobile (519) 362-2446
N1E 1W3 E-mail ljmartinii@live.ca

3. Jeff Martin MBA
Biography • Strategic Analysis • Market Development • Revenue Generation • Credentials
2 005 Cottag e L ife Show
00 5 C ottage Life Through strategic market analysis, targeted marketing
featu rin g Propane the Fuel of C hoice
featuring P rop ane
programs, and with the development of key supplier and
stakeholder relationships Jeff has been able to implement
LEAN operations significantly expanding market territory
and increasing share.
Market Area
Market
Area in
2000
in 2009
57 Sunnylea Crescent Phone (519) 823-1385
Guelph, Ontario Mobile (519) 362-2446
N1E 1W3 E-mail ljmartinii@live.ca

4. Jeff Martin MBA
Biography • Strategic Analysis • Market Development • Revenue Generation • Credentials
Championing customer needs Jeff has consistently been able Sales in $Millions
to provide exemplary category and customer growth rates
generating impressive bottom line results for companies. $18,000
$17,000
Customer Growth $16,000
$15,000
2500
$14,000
$13,000
2000
$12,000
Category Volume in Millions
Customers $1 ,000
1
1500
10.0 $10,000
2005 2006 2007 2008
9.0
1000
8.0
7.0
500
6.0
5.0
0
4.0 2000 2001 2002 2003 2004 2005 2006 2007 2008
3.0
2.0
1.0
0.0 “…focused on the long term, with goals outlined
2000 2001 2002 2003 2004 2005 2006 2007 2008
effectively and action items completed.”
57 Sunnylea Crescent Phone (519) 823-1385
Guelph, Ontario Mobile (519) 362-2446
N1E 1W3 E-mail ljmartinii@live.ca

5. Jeff Martin MBA
Biography • Strategic Analysis • Revenue Generation • Market Development • Credentials
Education
Richard Ivey School of Business, University of Western Ontario, London, ON 2008
Master of Business Administration
University of Guelph, Guelph, ON 1990
Bachelor of Landscape Architecture
University of Guelph, Guelph, ON 1985
Bachelor of Arts
Certifications
Six Sigma Black Belt In Progress
Certified Trainer – Ontario Training Advisory Board 1995
Professional Affiliations
Ontario Propane Association, Oakville, ON
Chair – Member Services Committee 2002 - 2009
Chair – Cottage Life Show Committee 2004 - 2006
Zone Manager – Transport Canada 2002 - 2009
57 Sunnylea Crescent Phone (519) 823-1385
Guelph, Ontario Mobile (519) 362-2446
N1E 1W3 E-mail ljmartinii@live.ca