SM'Ops is a marketing resource management and sales force automation solution. It provides strategic management through marketing efficiency dashboards and business analysis. For operational management, it offers sales dashboards, campaign management, and lead management. SM'Ops also empowers operatives with personal reports and reminders. The solution monitors KPIs and produces effective dashboards to empower users. It integrates marketing automation, customer relationship management, and contract management functions.

1. September 2009
1 - 3 Septembre 2009

2.  What is SM’Ops?
 Benefits of capable SM’Ops
2 - 3 Septembre 2009

3. 3 - 3 Septembre 2009
2 allée des Jardins – 78 430 Louveciennes - France I Tél : +33 9 65 22 35 09
Société à Responsabilité Limitée en cours de création

4. 4 - 3 Septembre 2009

5. Marketing resource management
Lead Generation
Lead Management &
nurturing
Opportunity
Management
Contract
Management
Customer
care
Compensation
5

6. Strategic Management
• Marketing efficiency / ROI dashboard
• Budget allocation
• Business analysis
• Market analysis
Operational management
• Sales Management dashboard. Pipe, forecast
• Campaign
• Lead management
Operative's empowerment
• Personal business & activity report
• Todo’s & reminders
KPIs definition
Effective dashboard production & broadcast
6 - 3 Septembre 2009
User’s empowerment

7. Sales Force
Automation
Marketing Automation
Customer
& Resource Relationship Contract Management
Management
Management
Help Desk
7 - 3 Septembre 2009

8. 8 - 3 Septembre 2009
2 allée des Jardins – 78 430 Louveciennes - France I Tél : +33 9 65 22 35 09
Société à Responsabilité Limitée en cours de création

9. Reliability and control of revenue forecast, early warning capabilities
Comprehensive, flawless opportunity management & follow-up
(reminders, task duration control, etc…)
Securing recurrent revenue (maintenance, hosting services, SAAS)
Personal dashboards at each level of the organization to drive activity
with maximum operational effectiveness
Enhanced customer satisfaction and experience
9 - 3 Septembre 2009

10. Enhanced collaboration within the whole sales team (Sales rep,
presales, telesales, marketing, … )
Unique, centralized, readily accessible information database for internal
staff, customers & partners
Internal alignment and communicating around a common language
Daily arbitration on resource allocation along the revenue cycle
360° vision of the customer at a fingertip
Optimal usage of marketing resources
10 - 3 Septembre 2009

11. Monitoring & decision on marketing investment based on hard
campaign outcome facts (ROI, cost per lead, cost per opportunity)
Ability to measure the funnel and act to plug funnel leaks (conversion
& transformation rates, vs. market benchmarks)
Local and global understanding of the business (win vs. loss, per
industry, product, market segment, geography, partner, new vs. repeat
business, sales team & rep…)
Rightful dimensioning of resources at every step of the funnel (from
lead gen to customer support), based of funnel fluidity and hard
metrics
11 - 3 Septembre 2009

12. 12 - 3 Septembre 2009
2 allée des Jardins – 78 430 Louveciennes - France I Tél : +33 9 65 22 35 09
Société à Responsabilité Limitée en cours de création