Smart Real Estate is a full service real estate broker,offering property selection & evaluation, investment analysis,  dea...
Delivering Results• On average, it has taken us 29.2 days to get  our clients home under contract   – Current market avera...
Why We’re Getting Superior Results• A well functioning team will always out-  perform individuals without teamwork. It’s o...
Home Selling Process                                                                                                      ...
Web PresenceInternet Partners, Listing Syndication, Web Marketing                 Smart Real Estate 707 NW 11th Ave. Portl...
Our Marketing StrategySearch Engine Optimization, Digital Marketing, Brand Recognition                       • Big investm...
We Serve 300+ Buyers a Day!SmartRealEstate.net attracts thousands of visitors with many converting to registered users    ...
Converting Traffic into an OfferHigh quality photos and video tours                 Smart Real Estate 707 NW 11th Ave. Por...
Affordability/Pricing InfluencersReal Estate is local, but influenced by national trends      National                    ...
Market Introduction is Window of Opportunity       A       C       T       I       V       I       T       Y            1 ...
5 Step Process                               1.        Marketing Design                                         Specialize...
Sales & Marketing PlanTarget Customer           Strategy                      Plan / Assets•Mass Market              •Ubiq...
Service Plan• Project Plan  – Sales & Marketing, Conversion, Inspection &    Repairs, Escrow• Regularly Scheduled Weekly R...
Market Pricing to Maximize Value         IMPORTANCE OF INTELLIGENT PRICING                          +15%               10%...
Our Value Proposition• Team of Realtors   – Execution and customer service happen reliably   – Collective wisdom• Web savv...
Target Market & Plan• Professionals moving from Pearl District & Out of State    – Seeking Excellent Schools, Walkability,...
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Smart Real Estate Listing Slides

  1. 1. Smart Real Estate is a full service real estate broker,offering property selection & evaluation, investment analysis, deal negotiation, and representing clients in all phases of buying and selling property. Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  2. 2. Delivering Results• On average, it has taken us 29.2 days to get our clients home under contract – Current market average is 107 days• Final Selling price for our clients’ properties has been over 97% of original list price – Current market average is 93% – Sold Price per SF 16% higher than market ave. Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  3. 3. Why We’re Getting Superior Results• A well functioning team will always out- perform individuals without teamwork. It’s our teamwork that sets us apart.• We attract buyers. Hundreds every day. This audience gives us unique insight and a unique marketing channel.• We’re seasoned business people, and we negotiate great deals. Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  4. 4. Home Selling Process Milestone Market Pricing Sales & Marketing Agent Selection ListingMARKETING PLAN Analysis Analysis Plan Contract PRE-LIST MARKET Live Staging Home Sales & Marketing Materials OFFER RECEIVED OFFER Advance Selling on PREPARATION MLS MASS MARKETING MLS Internet Print MLS Tours where HomeRECRUITING BUYERS Visits we DIRECT MARKETING Internet Mail Phone Broker excel Open House Private Sales Training and PurchaseCONVERTING BUYERS OFFER RECEIVED OFFER Commission Selling Offer Showings Materials NEGOTIATING Sales Counter Offer Inspections OFFER Negotiation Repair RECEIVED OFFER CONTRACT Contract PROCESSING Buyer Title Insurance Deed Funds in TRANSACTION Financing Preparation OFFER RECEIVED OFFER Escrow $$$ Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  5. 5. Web PresenceInternet Partners, Listing Syndication, Web Marketing Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  6. 6. Our Marketing StrategySearch Engine Optimization, Digital Marketing, Brand Recognition • Big investment in internet marketing – Attract ~ 300 unique visitors every day – On Google’s top pages for key search terms – 5000+ buyer registrations over past years – Superior execution on ALL major real estate sites • Targeted and Direct Marketing – Email newsletters – Buyer database – Daily Prospecting – At least 3-4 hours of daily direct contacts Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  7. 7. We Serve 300+ Buyers a Day!SmartRealEstate.net attracts thousands of visitors with many converting to registered users Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  8. 8. Converting Traffic into an OfferHigh quality photos and video tours Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  9. 9. Affordability/Pricing InfluencersReal Estate is local, but influenced by national trends National • Macro – Inflation – Interest Rates City • Metro – Population – Employment Local – Household Income • Micro – Neighborhood Dynamics – Home Prices Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  10. 10. Market Introduction is Window of Opportunity A C T I V I T Y 1 2 3 4 5 6 7 8 WEEKS ON MARKET • A property attracts the most activity from the real estate community and potential buyers when it is first listed. • It has the greatest opportunity to sell when it is new on the market. Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  11. 11. 5 Step Process 1. Marketing Design Specialized KnowledgeStrengths Target audiences, pricing, Customer Experiences awareness, merchandisingSEOSocial Networking 2. View listing on line: - RMLS, Agent Web SiteseNewslettersHigh Quality Photos Generating - Zillow, Trulia, etc.Virtual Tours – Video Awareness SmartRealEstate.netBroker-Awareness - web site, direct email, Sgnage, flyers, 3.Realtor Prospecting In-Home Agent Showings (Broker Opens)Direct/Target Marketing Public Showings (Open Houses)Event Marketing Showing Private Showings 4. In-Home experienceHome Staging Purchase - appealing to subconsciousHome Feedback Offer Follow-up interviews Adjustments to marketing mix 5. $Specialized Knowledge Sold in 29 Days (v __ days)Negotiating Strategies and Tactics Sold Price = 9_% of List (v __%)Transaction Bullet-Proofing Sold Price / SF 110% of Mkt Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  12. 12. Sales & Marketing PlanTarget Customer Strategy Plan / Assets•Mass Market •Ubiquitous web presence, •RMLS, premium placement with web expertly merchandized 2.0 sites, Smart websites , enhanced •Easy for other realtors to Craigslist, Oregon Live, regular Open sell House •Web Advertising – Relocating to Portland •Realtor tours, complete RMLS coverage, HomeFeedback.com, IVR, RealEstateShows.com•Target Marketing •Direct postcard campaign •Title company to ID 250 HH to 250 target households •Regular prospecting to contact Db •Email Campaign (5000 contacts). •Open House prospecting •Door-knocking 1-2 days before open houses •Yard signs, IVR, WebsiteConverting Prospects •Premium presence on-line •Wide-angle photos, video, Real and in-home. Estate shows, Home-books, in-home signage, home stories and drawings, staging consult. Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  13. 13. Service Plan• Project Plan – Sales & Marketing, Conversion, Inspection & Repairs, Escrow• Regularly Scheduled Weekly Reporting – Ties to project plan – Review & analysis of what happened past 7 days – Preview what’s scheduled for next week• Ad-Hoc communication – Technology friendly Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  14. 14. Market Pricing to Maximize Value IMPORTANCE OF INTELLIGENT PRICING +15% 10%ASKING +10% 30% PERCENTAGE PRICE OF BUYERS Market Value 60% -10% 75% -15% 90% As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  15. 15. Our Value Proposition• Team of Realtors – Execution and customer service happen reliably – Collective wisdom• Web savvy marketers – More eyeballs, the right prospects – Sales and marketing uniquely designed for target buyer • Includes face-to-face prospecting – Premier on-line and in-home merchandising – Thorough customer service, metric tracking and reporting• Investor Savvy – Real Estate experience with advanced business degrees and ongoing training – Extensive market analytics – Thorough negotiators Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209
  16. 16. Target Market & Plan• Professionals moving from Pearl District & Out of State – Seeking Excellent Schools, Walkability, Modern Design• Marketing Plan – Retail storefront in Pearl District exposing to the right prospects & demographics utilizing front window and video screen to maximize exposure – Direct Email Marketing to 5000+ potential buyers – Enhanced Digital Marketing (ads, photos, video) – Broker-to-Broker communication – Smart Real Estate events (1st Thursday, Broker Open, Networking Events) Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

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