eCommerce – more specifically, eBusiness – has evolved into a highly integrated ecosystem that extends beyond the traditional shopping cart and exclusivity to a single on-line channel. Companies are now inextricably linked to consumers, suppliers and vendors across various channels, and the systems required to manage these interactions have grown more complex.
The next-generation eCommerce platform must factor in business processes and supporting systems including business intelligence, master data management and customer relationship management to ensure compatibility and synergy.
In this presentation, we explore some of these challenges and provide insight on how to approach them from a business and technology perspective.
- Business process re-engineering to support the next-generation eCommerce platform
- A holistic approach to integrating eCommerce into your business
- To de-couple or not to de-couple from your enterprise applications
- Leveraging the core capabilities of your enterprise applications while still taking advantage of your overlapping eCommerce platform features
Presenter Sameer Peera is Principal of Perficient’s national Commerce practice.