LEAN Channel Management Capabilties

1. LEAN channel
management
6830 NE Bothell Way Suite C-163
Kenmore, WA 98028
Phone: 708-LCM-TEAM (708-526-8326)
eRetail Representation Email: info@leanchannelmanagement.com
LEAN Channel Management is the next evolution in consultative strategic sales planning,
policy deployment, performance analysis and sales improvement. We go beyond simple
Leadership
"representation and sales" to provide a range of support and training for a whole solution
that is cost effective and gets results.
Brand/Customer
•
Relationship
Pricing
PLAN LAUNCH Setup Management
• Offer setup
• Coop/Merch. • Merchandising Planning/
• Returns Negotiation
• Shipping • Initial Stocking Plan
MANAGE REVIEW
Product Success
• Sales Scorecard
•
•
Ongoing Operations
Catalog Management
IMPROVE •
Ops Scorecard
Sell through
• Promotional Calendar • Shelf Performance
• Document processes • Customer reviews
• Scheduled Channel/Vendor Offer Optimization
communications • Offer messaging
• Remerchandise
• Reforecast
• Line changeovers
• Line extensions
We use LEAN thinking, tools, and leadership practices to drive out waste that costs you money.
• LEAN aligns manufacturer, distributor, retail channels, and rep. to the end customer.
• LEAN defines a chain of valuable actions from the end customer’s perspective.
• LEAN eliminates waste at every point in the chain.
• LEAN uses fact-based decision making.
• LEAN defines and measures success for changes.
David McLean – Senior Partner
David has over twenty five years in sales management, marketing, manufacturing and technology. He is an alumni of
Microsoft and most recently Amazon.com. David recently functioned as the LEAN Supply Chain improvement “subject
matter expert” for Amazon Retail teams. David has worked within Fluke Networks, Johnson Worldwide, and Head Sports
in sales, marketing, product management and engineering roles. David holds an MBA in technology management.
david@leanchannelmanagement.com Phone: 708-LCM-TEAM (708-526-8326)

2. LEAN channel
management
Lean Channel Management
6830 NE Bothell Way Suite C-163
Kenmore, WA 98028
eRetail Representation Phone: 708-LCM-TEAM (708-526-8326)
Email: info@leanchannelmanagement.com
Why Sell to eRetail? To Sell to Bricks and Mortar…
 The US Is Projected To Spend over $188 Billion Online in 2011…
http://www.forrester.com/rb/Research/understanding_online_shopper_behaviors%2C_us_2011/q/id/59237/t/2
 58% of Americans research products online
http://pewinternet.org/Reports/2010/Online-Product-Research.aspx
 For every $7 purchased after online research,
only $1 is purchased online. Traditional Retail gets $6.
http://www.forrester.com/rb/Research/research_web-influenced_retail_sales_forecast%2C_2010_to/q/id/58681/t/2
Amazon Ranked #1 in Customer Satisfaction again and again…
http://foreseeresults.com/research-white-papers/top-100-e-retail-satisfaction-index-2011-form-foresee.shtml
Why Sell Directly to Amazon?
Key Sales Drivers Sell TO Amazon Sell ON Amazon (3rd Party)
Top Value - Shipping
• Super Saver Shipping
• Amazon Prime
12.1% of
Traffic Generation +++ 2010
• Google Key Word Bidding
• Site Search/Browse
Net Sales
• Direct Traffic/ Front Page structure Reinvested
• Search Optimization (SEO) In Key Sales
• Amazon Associates
* 2010 Amazon 10K Annual Earnings Report 1/27/2011
• Sponsored Links Drivers *
Site Experience +++
• A+ Enhanced Detail Pages
• High Res Product Images
• Product Videos
• Replacement Product Redirects
LEAN Channel
Management
Marketing / Promotions +++
Adds Value
• Vendor Bestseller Lists
• Email Campaigns
• Brand Stores
International Expansion
• UK, Europe
• China, Canada