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LatentView Overview


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This presentation gives an overview of LatentView's capabilities and engagement model.
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LatentView Overview

  1. 1. LatentView Analytics – An Overview Runners-Up, INFORMS Data Mining Contest 2008 Top Performer, PAKDD 2009 Data Mining Competition
  2. 2. LatentView at a Glance Overview Awards & Recognition Knowledge Services for Marketing & Strategy - Data Analysis, Insight Generation and Analytics Integrate Market Intelligence with Analytics using Enterprise data and Social Media INFORMS Data PAKDD 2009 KDD 2009 Mining 2008 Perform Qualitative & Quantitative Analysis and present findings in a Customer Accolades structured, concise, actionable format Robust Global Right-Shoring model that - "Thanks for the great work your team provided! I am very impressed with the quality and quick turn around“ leverages proprietary technology, GM, Consumer Lifestyle, Leading Global Consumer reduces risks & supplements in-house Goods Provider capability - “Great analysis and presentation on customer management strategy - very impressive” Serves clients across US, Europe and VP, Business Development, Leading Life Insurer India2
  3. 3. 4Es that make LatentView Different! ECONOMICS EFFICIENCY Enable Client to focus on Strategy >30% Cost Savings EXPERTISE ENGAGEMENT Experience with Fortune 500s Tiered Client relationship for Results Digital Marketing Dashboards, Advanced Scorecards Business Analytics Market Intelligence3
  4. 4. Engagement Structure and Typical Profiles Client LatentView The scalable analyst team will be utilized during peak load and to provide crunch time support PROGRAM MANAGER PROJECT MANAGER Scalable Analyst Team MKTG & STRATEGY TEAM CORE TEAM SHARED SERVICES TEAM Primary interface for the Client Project Manager Ensures seamless workflow management, quality control and delivery schedule management Dedicated analyst team with experience in Strategy and Mktg projects Core Analyst Team Expertise in Competitive Intelligence, Market Research, Data Analysis, Analytics, Visualization Specialized support on demand across projects Scalable Analyst Team Experts with a wide variety of skill sets including Advanced Modeling, VBA, Search & Aggregation experts, Software Development4
  5. 5. Marketing & Strategy Decision Needs CREATE COMMUNICATE DELIVER VALUE. VALUE. VALUE. Understand & Address Inform & Persuade Target & Grow Market Needs Customers Customers SOLUTION Market Marketing Decision OFFERINGS Intelligence Analytics Enablers Qualitative Quantitative Application CAPABILITIES Analysis Analysis Development5
  6. 6. Enable Strategy Teams make Informed Decisions Market Marketing Decision Intelligence Analytics Enablers New Product Introduction Market Entry Study Market Potential Study Opportunity Analysis Regulatory Landscape Market M & A decisions Research Service Channel revamp Market Sizing Competitor Analyses Market Trends Strategic Projects6
  7. 7. Transform Data into Actionable Insights Market Marketing Decision Intelligence Analytics Enablers DATA TECHNIQUES SOLUTIONS Demographics Data Mining Customer Management Segmentation Cross sell/Up-sell Transactional Lifetime Value Predictive Modeling Consumer Insights Interaction Marketing Management Text & Opinion Promotions Mining Effectiveness ROI Analysis Attitude Marketing Mix Modeling7
  8. 8. Incorporate Insights into Everyday Business Market Marketing Decision Intelligence Analytics Enablers Analyze Visualize Optimize8
  9. 9. Do You Have Any Questions? We would be happy to help. Princeton Mumbai Chennai +1 609 955 3503 +91 22 6746 4239 +91 44 4344 07009