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WISE SYMPOSIUM: You are your brand managing your reputation

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How to utilize social media to build a personal brand.

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WISE SYMPOSIUM: You are your brand managing your reputation

  1. 1. You Are Your Brand: Managing Your (online) Reputation April 12, 2011www.site-seeker.com © 2010 Site-Seeker, Inc.
  2. 2. Who are we? •  Founded in 2003 •  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT, Rochester NY, New Jersey •  20 Employees •  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analyticswww.site-seeker.com © 2010 Site-Seeker, Inc.
  3. 3. Socialnomics by Eric Qualmann equalmann@twitter.com www.socialnomics.comwww.site-seeker.com © 2010 Site-Seeker, Inc.
  4. 4. www.site-seeker.com © 2010 Site-Seeker, Inc.
  5. 5. Before you start . . .www.site-seeker.com © 2010 Site-Seeker, Inc.
  6. 6. Who What When Why Howwww.site-seeker.com © 2010 Site-Seeker, Inc.
  7. 7. It is all about your community . . .www.site-seeker.com © 2010 Site-Seeker, Inc.
  8. 8. So many choices . . . • Facebook • Twitter • Linkedin • YouTube • Slidesharewww.site-seeker.com © 2010 Site-Seeker, Inc.
  9. 9. www.site-seeker.com © 2010 Site-Seeker, Inc.
  10. 10. Top Insights: 1) The 35-54 year old demographic is growing fastest •  276.4% growth rate 2) The 55+ demographic is the second fastest •  194.3% growth rate 3) The 25-34 year old demographic doubles every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook •  2.2% are of unknown gender. 5) College crowd 18-24 year olds remains largest •  at 40.8% •  down from 53.8% six months ago.www.site-seeker.com © 2010 Site-Seeker, Inc.
  11. 11. www.site-seeker.com © 2010 Site-Seeker, Inc.
  12. 12. Your Facebook page: •  Engage •  Interact •  Comment •  Share •  Link •  Be a voice of VALUEwww.site-seeker.com © 2010 Site-Seeker, Inc.
  13. 13. www.site-seeker.com © 2010 Site-Seeker, Inc.
  14. 14. www.site-seeker.com © 2010 Site-Seeker, Inc.
  15. 15. www.site-seeker.com © 2010 Site-Seeker, Inc.
  16. 16. www.site-seeker.com © 2010 Site-Seeker, Inc.
  17. 17. www.site-seeker.com © 2010 Site-Seeker, Inc.
  18. 18. Your Linkedin Profile •  Create your account •  Build your online profile - Completely •  Summarize your expertise •  Build your community •  Request Recommendations •  Give Recommendations •  Integrate blog •  Upload presentations •  Join and engage in relevant groupswww.site-seeker.com © 2010 Site-Seeker, Inc.
  19. 19. www.site-seeker.com © 2010 Site-Seeker, Inc.
  20. 20. www.site-seeker.com © 2010 Site-Seeker, Inc.
  21. 21. www.site-seeker.com © 2010 Site-Seeker, Inc.
  22. 22. www.site-seeker.com © 2010 Site-Seeker, Inc.
  23. 23. • 1 Billion Tweets Per Week • 456 TPS on June 25, 2009 • 6,939 TPS on New Years Day 2011 • 572,000 NEW accounts created 3/12/2011www.site-seeker.com © 2010 Site-Seeker, Inc.
  24. 24. www.site-seeker.com © 2010 Site-Seeker, Inc.
  25. 25. www.site-seeker.com © 2010 Site-Seeker, Inc.
  26. 26. www.site-seeker.com © 2010 Site-Seeker, Inc.
  27. 27. www.site-seeker.com © 2010 Site-Seeker, Inc.
  28. 28. Socialnomics By Eric Qualman www.socialnomics.comwww.site-seeker.com © 2010 Site-Seeker, Inc.
  29. 29. www.site-seeker.com © 2010 Site-Seeker, Inc.
  30. 30. www.site-seeker.com © 2010 Site-Seeker, Inc.
  31. 31. • Exceeds 2 billion views a day • 24 hour of video uploaded every minute • Average person spends 15 minutes a day on YouTubewww.site-seeker.com © 2010 Site-Seeker, Inc.
  32. 32. www.site-seeker.com © 2010 Site-Seeker, Inc.
  33. 33. Monitor Successeswww.site-seeker.com © 2010 Site-Seeker, Inc.
  34. 34. Monitor Successes Is this your target audience?www.site-seeker.com © 2010 Site-Seeker, Inc.
  35. 35. Bloggingwww.site-seeker.com © 2010 Site-Seeker, Inc.
  36. 36. www.site-seeker.com © 2010 Site-Seeker, Inc.
  37. 37. www.site-seeker.com © 2010 Site-Seeker, Inc.
  38. 38. www.site-seeker.com © 2010 Site-Seeker, Inc.
  39. 39. www.site-seeker.com © 2010 Site-Seeker, Inc.
  40. 40. www.site-seeker.com © 2010 Site-Seeker, Inc.
  41. 41. Ways to measure?www.site-seeker.com © 2010 Site-Seeker, Inc.
  42. 42. www.site-seeker.com © 2010 Site-Seeker, Inc.
  43. 43. www.site-seeker.com © 2010 Site-Seeker, Inc.
  44. 44. Google Alerts . . .www.site-seeker.com © 2010 Site-Seeker, Inc.
  45. 45. www.site-seeker.com © 2010 Site-Seeker, Inc.
  46. 46. So what does a consistent online brand look like?www.site-seeker.com © 2010 Site-Seeker, Inc.
  47. 47. www.site-seeker.com © 2010 Site-Seeker, Inc.
  48. 48. www.site-seeker.com © 2010 Site-Seeker, Inc.
  49. 49. www.site-seeker.com © 2010 Site-Seeker, Inc.
  50. 50. www.site-seeker.com © 2010 Site-Seeker, Inc.
  51. 51. www.site-seeker.com © 2010 Site-Seeker, Inc.
  52. 52. www.site-seeker.com © 2010 Site-Seeker, Inc.
  53. 53. This presentation is available at www.slideshare.net/katiehokewww.site-seeker.com © 2010 Site-Seeker, Inc.
  54. 54. Thank You! Kathy Hokunson Vice President Sales and Marketing Site-Seeker, Inc. kathyhokunson@site-seeker.comwww.site-seeker.com © 2010 Site-Seeker, Inc.

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