Secrets of Specialism

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  • <2> :03
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  • 1 SPecialism follows the LAW of DIVISION. Over time, every category divides
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  • 5 For example, if someone said I'm fun, fresh and fabulous, that would only be GREAT compared to someone who was not-fun, stale, and mediocre... which no one would claim because it is a Total Fail. 
  • 5 For example, if someone said I'm fun, fresh and fabulous, that would only be GREAT compared to someone who was not-fun, stale, and mediocre... which no one would claim because it is a Total Fail. 
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  • 2 You can’t talk about how perfect you are for them if you don’t know what “perfect” actually means to them.
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  • Secrets of Specialism

    1. 1. (Some)Secrets of SpecialismJeff JochumA WEBINARA WEBINAR
    2. 2. • Started & sold 3 tech.companies(’88-’01)• SeniorVice President: Pictage(’04-’07)• CMO: deviantART• CMO: SmugMug• Coached: Joe Buissink, Mike Colon,David Jay, Dane Sanders, Bob &Dawn Davis, ShootQ, ShowIt, Me RaKoh, ShootDotEdit, Jim Garner, MikeLarson, & lots of creative photobusinesses just like yours.Who is Jeff Jochum?
    3. 3. The DifferenceThe DifferenceSpecialism vs Specializing✓ Specializing – Select any niche or categoryand focus your message at it.✓ Specialism – Build a business around yourauthenticYOUnique differentiators.
    4. 4. Anyone can do whatyou DO.Nobody can copyWHO you areThe Credo of Specialism130
    5. 5. Authentic MESpecialist MEInsecure ME
    6. 6. Be Extraordinaryor Be ForgottenIn a world where specialization increasesvalue, if you aren’t definably different, youbecome a commodity and will be pricedinto oblivion.Secret of {X}traordinary
    7. 7. The SystemThe SystemGeneralist vs Specialist✓ Discover - What makes you unique?✓ Define - Why do you matter to the market?✓ Declare - How does anyone know you matter?✓ Deliver - The BIG version of you; i.e. how do youbring extraordinary happiness to your yourself andclients and let them be happy withYOU?
    8. 8. Build Inside Out1. Define YOU (why)2. Define your BUSINESS(how)3. Define your MARKET (who)Secret of {X}ecution
    9. 9. •What’s in your soup?•Hot or Cold?•“Unique” ingredients that bestdescribe what you are mostproud of?•What is the “why” of your soup?Discovering YOU
    10. 10. (Better than BAD ain’t good enough.)You must compete with aGOOD to be elevated toExceptional in the mind.Secret of {X}ceptional
    11. 11. Test the power of yourpositioning by reviewing itsextreme opposite to be sureyou arent competing against aFAIL in the first place.Secret of {X}tremes
    12. 12. •Passion Words•Fun, Fresh and Fabulous (NO)•Sophisticated•Adventurous•IndulgentDefining YOU
    13. 13. Secret of {X}positionSocial & PersonalService Businesses areperformance-based.(not production-based)430
    14. 14. People trust peoplebefore they trust logosor taglines.You must stand for something in theminds of a market.Secret of {X}pectation
    15. 15. •Your Purpose•A singular wish?•Your Strengths•What do you believe?•Your Humanity•Non-critical weaknessesDeclaring YOU
    16. 16. Secret of {X}changeCustomers want you toknow them beforethey will make anyeffort to know you.
    17. 17. Self-trust is thefirst secret tosuccess.-Emerson
    18. 18. A successful specialistmust remain specializedOtherwise you’ll erode theperception of specialism in theminds of your customers.Secret of {X}pected130
    19. 19. The goalThe goalWork.Happily.Ever-After.
    20. 20. The PanelThe Panel✓ Jane Ammon – Kids & Families✓ Stephanie O – Maternity & Birth✓ Michelle Ocampo – Senior Girls✓ Ivona Dixon – Boudoir✓ Jen Rozenbaum – Boudoir✓ Brian Friedman – Weddings✓ Paige Elizabeth – Weddings
    21. 21. Next StepsNext StepsTeam-X Cafe on FacebookTeamXFightClub.com1to1 Coaching & MentorsTeam-X.biz

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