Liam Smith is a hard working and organized individual with a passion for sports, video games, and shoes. His personal identity focuses on teamwork and individual success. His mission embraces change and sets him apart. His brand values include being understanding, knowledgeable, kindhearted, and hard working. His target audience consists of hard working individuals interested in building a future through customer care and career growth. His aesthetic inspiration draws from the simple yet modifiable designs of Nike, Twitch, YouTube, and Nickelodeon.