Coldwell Banker Select Professionals 2nd Quarter 2014 Marketing Tips - Jeff Geoghan

1. Summer/Fall Marketing Tips
Jeff Geoghan
VP Marketing & Communications
jgeoghan@cbsp.com

2. Summer/Fall Marketing Tips
1.Get Recommended…
2.Buy a domain for your website.
3.The new listing presentation.

3. Get recommended
• Now is the prime time of year to be getting
customer recommendations and reviews
• You won’t get if you don’t ask! Be sure to ask
early and often… both paper survey and email.
• Send an email BCC’ing your spring clients with a
generic request for comments. You’ll be
surprised how many respond!
• Try extra hard to use the Big 3 RE site’s systems
• Copy all recommendations you get to the
Marketing team so we can promote you!

4. Get recommended

5. Get recommended
Your Agentnet profile page now has all your submitted
recommendations for you to check out…

6. Get recommended

7. Get recommended
55 Million Web visitors monthly
Most viewed online agent reviews
Hardest to get (client must set up Z acct) but worth it
26 Million Web visitors monthly
CBSP is a preferred corporate partner
Most flexible recommendation system – email or add them
31 Million Web visitors monthly
Easiest recommendation system – just copy and paste!
Socialbios.com is the website to add recommendations
10 Million Web visitors monthly
Recommendations are called “Endorsements”

8. Zillow.com
• Click
“Request
Review” and
add your
client emails.
• Requires
account
creation
• must be past
home sale
client.

9. Trulia.com
• Click
“Request
Review” and
add your
client emails.
• Requires
account
creation
• must be past
home sale
client.

10. Trulia.com
• You can do
the same
method as
Zillow, using
the “request”
tab
• Does not
require
account
creation

11. Trulia.com
• Use “Add”
tab to paste
in client
comments
• Requires
email
verification
• Can be
virtually
anybody!

12. Realtor.com(socialbios.com)
• Log in to
socialbios
account
• Do not need
verifications
• Can be
virtually
anybody!
• Can import
from
Linkedin

13. Homes.com “endorsements”
• Click on Endorsements tab
• Add emails to send to

14. Get recommended

15. Buy a domain for your website
• Everyone has an excellent free website with CBSP,
with a free domain (jeffwalton.cbsp.com), BUT
• Having your own domain name makes it more
memorable for both you and your clients.
• CBSP.com agent sites now accept connected
domains
• A personalized domain is much better for
branding yourself long‐term.
• Godaddy.com domains come with 100 FREE email
forwarding accounts to use for marketing
(listnow@berksdreamhomes.com)

16. Buy a domain for your website
www.homeswithvictoria.com
This is NOT domain
forwarding! If you
had a domain before
we need to update
your settings

17. Buy a domain for your website
NEW DOMAINS
.homes
.properties
.estate
.condos
.expert
.guru
.ninja
.tips
.rentals
.realestate
And of course
Coming in 3rd Quarter 2014, first year
will be free to NAR members
http://dotrealtor.org for more info and
multi‐year pricing

18. Buy a domain for your website
gd4714c
Still want a .com? I don’t blame you
Specials right now at GoDaddy.com
Let us know when you buy one and we’ll set it all up for free!

19. New Listing Presentation
• List.cbsp.com/firstinitiallastname
• Responsive – changes to fit all devices
• Updated listing videos and flyers
• Improved “About me” page
• All‐new features:
– Your recommendations displayed
– Links display to all your social media and Big 3 profiles
– Your geocoded past and current sales displayed
– Team presentations with each member “about” page
– You can turn off sections or the whole presentation
Perfect to use in your email signature or to send as pre‐listing email to prospects

20. New Listing Presentation
Tablet/ iPad Smartphone
Responsive – changes to fit all devices

21. New Listing Presentation

22. New Listing Presentation

23. New Listing Presentation

24. New Listing Presentation

25. New Listing Presentation

26. Summer/Fall Marketing Tips
1.Get Recommended.
2.Buy a domain for your website.
3.The new listing presentation.