LSA Bootcamp San Francisco: Taking Control of Your Online Reputation
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This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
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LSA Bootcamp San Francisco: Taking Control of Your Online Reputation
- 1. 5 WAYS TO USE YELP REVIEWS TO GROW YOUR BUSINESS Morgan Remmers – Yelp Senior Manager of Business Outreach
- 2. AGENDA 01 Facebook, Twitter & Email 02 Websites & Newsletters 03 Print & Post For Customers 04 Print & Share With Staff 05 Marketing Collateral 06 Q&A
- 3. Facebook, Twitter & Email 01
- 4. YOU CAN SHARE REVIEWS ACROSS YOUR SOCIAL NETWORKS AS WELL AS THROUGH EMAIL. WHAT
- 5. 12 OW 3
- 6. • QUICK • CASTS A WIDE NET • LINKS TO YELP H
- 8. YOU CAN USE YELPER GENERATED CONTENT TO HELP TELL YOUR STORY. WHAT
- 9. OW
- 10. H• HAT TIP TO YELPERS • MORE AUTHENTIC • LINKS TO YELP
- 11. Print & Post For Customers 03
- 12. YOU CAN PRINT REVIEWS TO POST AND SHARE WITH CUSTOMERS. HA
- 13. OW 12
- 14. HY• MAKES GREAT DECOR • INSPIRES NEW REVIEWS • TELLS A CURATED
- 15. Print & Share With Staff 04
- 16. YOU CAN PRINT REVIEWS TO SHARE WITH STAFF. HA
- 17. OW
- 18. H• A WAY TO REWARD STAFF • WIN HEARTS & MINDS
- 20. YOU CAN PRINT REVIEW SNIPPETS ON BUSINESS CARDS, POSTCARDS & POSTERS. HA
- 21. OW 1 23
- 22. H• SOCIAL TOP OF MIND • INSTILLS CONFIDENCE • DRAWS PEOPLE TO YELP
- 23. BONUS
- 24. No Reviews 06
- 25. BIZ.YELP.COM & BIZ.YELP.COM/SUPPORT/MOBILE: Yelp offers a wealth of free tools for business owners.
- 26. ACTIVITY SPECIALTIES HISTORY MEET THE OWNER BUSINESS RECOMMENDATIONS PHOTOS CHECK-IN OFFER YELP DEAL/CERTIFICATE BADGES RESPOND TO REVIEWS …
- 28. A WAY TO TURN SOMEONE CASUALLY BROWSING YELP’S MOBILE APP INTO SOMEONE SPENDING MONEY AT YOUR BUSINESS. HECKI
- 29. HECKI
- 30. • SMART MARKETING • REWARDS LOYALTY • MEASURE RESULTS • SOCIAL TOOL • WE CLOSE THE LOOP HECKI
- 31. ELPDEA Available on paper… …or on your phone.
- 32. ELPDEA• BUILDS CONFIDENCE • WE CLOSE THE LOOP • EASY WAY TO TRANSACT
- 33. IFTCER
- 34. IFTCER• NICE REVENUE SPLIT • WAY TO SHARE THE LOVE
- 35. ADGE
- 36. UTTON
- 37. 01SHARING CONTENT BUILDS AWARENESS. 02BIZ OWNERS WITH NO REVIEWS • Use the new review sharing tool. Share your Yelp reviews across social networks. • Tell your story. Incorporate Yelper generated content on your website & newsletters. • Inspire new reviews. Post great Yelp reviews within your business. • Use reviews as a training tool. Print out reviews and share with your staff. • Keep social top of mind. Use review snippets on business cards & marketing collateral. • Share your story. Add photos and content to your business page. • Bring people back to Yelp. Use badges & buttons to link people back to your Yelp page. • Encourage transactions on Yelp by offering a Yelp Deal, gift certificate or Check-In Offer. TAKEAWAYS
- 38. Q&A 08
- 39. We know just the place. THANK YOU
Editor's Notes
- Title: Avenir Heavy, 45. Subtitle: Avenir Heavy, sized to match Title width.
- MORGAN
- MORGAN Currently only accessible via the Reviews tab.