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Written Assignment
Billboards, posters, and outdoor signs are considered by some to
be the oldest forms of advertising. From the time of the
Revolutionary War, when posters were used for propaganda,
outdoor signage has been used to promote events such as
circuses, political campaigns, and military recruiting. Although
the advent of television put the future of outdoor signage in
question, the establishment of a federal highway system in the
1960s brought new promise, and billboards and other creative
outdoor displays were revitalized by new opportunity.
Website
:
http:///www.beachnbillboard.com
Questions:
1. What types of markets are best suited for outdoor signage?
2. Describe how Beach ‘N Billboard has seized upon a unique
market opportunity, as outdoor signage such as posters and
billboard did in advertising’s history.
3. Explain how Beach ‘N Billboard represents an
environmentalist response to the notion that billboards represent
a form of visual pollution.
Your write-up should be 200+ words in length. Provide as much
detail as possible.
Written AssignmentBillboards, posters, and outdoor signs are con.docx

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