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Global Search Marketing Tactics

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Joost de Valk
Joost de Valk

Lessons learned while doing global search marketing campaigns.

Business
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Global Search Marketing Tactics: Europe
Who am I and who do I work for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The problem of search marketing in Europe ,[object Object],[object Object]
The state of search Source: Nielsen//NetRatings home and work data (UK, FR, DE, IT, SE, US) and home data (ES, CH) Apr 05.
The state of search 5 4 3 2 1 Rank Bluewin Yahoo! search.ch MSN Google Switzerland Eniro Find a company Buscador Yahoo! T-Online AOL AOL Eniro Find a person Wanadoo Libero Yahoo! Yahoo! Ask Eniro Web Search Yahoo! Virgilio AOL MSN Yahoo! MSN MSN MSN MSN Voila MSN Google Google Google Google Google Google Sweden Spain Italy Germany France UK
Lessons learned ,[object Object],[object Object],[object Object]
Lessons learned ,[object Object],[object Object]
Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned ,[object Object],[object Object]
Lessons learned ,[object Object],[object Object]
Lessons learned ,[object Object]
Very important: ,[object Object]
Thanks ,[object Object],[object Object],[object Object],[object Object]

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Global Search Marketing Tactics

  • 1. Global Search Marketing Tactics: Europe
  • 2.
  • 3.
  • 4. The state of search Source: Nielsen//NetRatings home and work data (UK, FR, DE, IT, SE, US) and home data (ES, CH) Apr 05.
  • 5. The state of search 5 4 3 2 1 Rank Bluewin Yahoo! search.ch MSN Google Switzerland Eniro Find a company Buscador Yahoo! T-Online AOL AOL Eniro Find a person Wanadoo Libero Yahoo! Yahoo! Ask Eniro Web Search Yahoo! Virgilio AOL MSN Yahoo! MSN MSN MSN MSN Voila MSN Google Google Google Google Google Google Sweden Spain Italy Germany France UK
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.