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Triangle Bike Share - Pitch Presentation
1.
The Triangle, NC’s
premier bike share system operator. We consult, design, install and operate fourth-generation bike share systems. Presented by Josh Bielick (954)552 4965 jBielick@gmail.com © 2012 Triangle Bike Share
2.
PROBLEM
Overburdened infrastructure Detriment to Rising cost of environment by gasoline exis7ng op7ons Growing urban popula7on – growing transit use © 2012 Triangle Bike Share
3.
SOLUTION Public Bike Share
Transporta)on Health Environmental Social & Educa)onal Benefits: Economic © 2012 Triangle Bike Share
4.
MORE SYSTEMS WORLDWIDE CITY
D.C. / Denver B-‐ Boston NY City Chicago Arlington Cycle Hubway Year installed 2008 2009 2010 2012 2012 Size 150/1,300 60/600 60/600 600/10,000 300/3000 Operator Alta Bicycle Denver Bike Alta Bicycle Alta Bicycle Alta Bicycle Share Share Share Share Share/ B-‐ cycle © 2012 Triangle Bike Share
5.
PRODUCT: PUBLIC BIKE
SHARE SYSTEM © 2012 Triangle Bike Share
6.
GPS
Central Call Center / Opera7ons Center RFID Wireless GPRS/HSPA © 2012 Triangle Bike Share
7.
HOW IT WORKS
© 2012 Triangle Bike Share
8.
MARKET
• Raleigh’s demographics reflect favorably Urban Popula7on Density • Triangle urban residen7al pop growing Non-‐ins7tu7onalized Group • 7 universi7es in or near downtown Quarter Pop. Density • NCSU Bicycle Plan • RTP, Hospitals, Universi7es all nearby Job Density • Vibrant downtowns in Triangle Tourist/Trip Abractors • Sports, events, fes7vals, arts Regional Transit system • Increasing number of bike facili7es, maps, routes, connec7ons plans Healthy corporate and non-‐ • Many poten7al program partners and sponsors profit community • BCBS, YMCA, hospitals, Universi7es © 2012 Triangle Bike Share
9.
PROVISIONAL MODEL
Source of Funds: • Membership and usage fees • Sponsorships (system naming, station naming) • Capital contributions • Street furniture/advertising? © 2012 Triangle Bike Share
10.
TEAM
Management Director Josh Bielick Opera7ons Director Seeking Genera7on manager Seeking Urban/City Planner — GIS Wizard Seeking © 2012 Triangle Bike Share
11.
MILESTONES • Initial research
and data collection for feasibility study • Business plan written • BCBS NC entrant • entrant © 2012 Triangle Bike Share
12.
FINANCES • Membership sales
projections – FY01 : 13,066 memberships sold • $352,000 membership and usage revenue • Expenses – ~$2,239 per bike per year • FY01 – Operations exp: $569,000 – G&A : $326,568 • FY 01 NET Loss: $543,696 © 2012 Triangle Bike Share
13.
CORPORATE SPONSORSHIP OPPORTUNITY •
System Naming Rights • Reaching objectives in the interest of both parties • Furthering mission and impact of both organizations • Innovative, social & economic impact • High exposure SYSTEM SPONSORSHIP STARTUP NEED :: $500,000 ANNUAL SPONSORSHIP OPERATIONAL NEED :: $287,000 © 2012 Triangle Bike Share
14.
REVOLUTIONIZING URBAN MOBILITY •
Charlotte is now beginning a pilot program and feasibility study. • Bike share is coming to the triangle and we can make a lasting, significant impact on urban communities, transportation in the US, and fostering healthy lifestyles © 2012 Triangle Bike Share
15.
This slide intentionally
left blank © 2012 Triangle Bike Share
16.
CITY PROFILES
Popula)on Densi)es 30,000.00 25,000.00 Pop / mi^2 20,000.00 15,000.00 10,000.00 5,000.00 -‐ % Popula)on enrolled as students 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% © 2012 Triangle Bike Share
17.
CITY PROFILES, CONT.
Employed: Cycling Commu)ng Rate 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% Employed: Public Transit Ridership 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% © 2012 Triangle Bike Share
18.
STARTUP SYSTEM COSTS •
40 Stations, 400 bicycles • $38-50,000 per station • $4,500 station installation • Total: ~$1.48M © 2012 Triangle Bike Share
19.
TARGET MARKET
© 2012 Triangle Bike Share
20.
MEMBERSHIP TYPES AND
SALES PROJECTIONS Membership Type Price FY01 Projected Volume FY02 Projected Volume Point 24-‐hour Temporary $6 11,266 18,958 7-‐day $20 40 275 30-‐day $30 75 155 Annual $80 1685 1,800 © 2012 Triangle Bike Share
21.
© 2012 Triangle
Bike Share
22.
SOURCES •
American Community Survey Data 2010 • Bike Share – History, Impact and Prosivions –Paul DeMaio • http://plancharlotte.org/story/charlotte-bike-sharing-dnc-uptown-downtown • Denver Bike Share 2010 Annual Report • CommuterPageBlog.com, Paul DeMaio • http://www.commuterpageblog.com/2012/02/capital-bikeshare-striving-to-become-financially-self- sufficient.html • IBISWorld.com Public Transportation Industry Report, June 2011 • Transportation Research Part A – Bicycling renaissance in North America? • US Census Bureau • Capital Area Bus Transit Development Plan, Technical Memorandum #2, (2011) • http://www.apta.com/mediacenter/pressreleases/2012/Pages/120312_2011Ridership.aspx • Seattle Feasibility Study • Department of Urban Design and Planning, University of Washington • CityData.com • SimplyMap.com • Raleigh Bicycle Transportation Plan 2009 • Minneapolis NiceRide Subscriber Survey 2010 • Bike Sharing for the Triangle Region March 2, 2012 – Alta Planning and Design (Alta Bicycle Share) • SmartBike DC Survey Results • Case for Bike Share: Opportunities in NYC • http://technicallyphilly.com/2011/02/21/cityrydes-bike-sharing-software-close-to-being-awarded-carbon- credit-certification • Philadelphia Bikeshare Concept Feasibility study (2010) • http://dcist.com/2012/03/national_mall_capital_bikeshare_sta.php • Capital Bike Share “How Jurisdictions Can Join Capital Bikeshare” © 2012 Triangle Bike Share
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