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Personas 2 0 (World Usability Day 2007)


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Personas 2 0 (World Usability Day 2007)

  1. 1. Personas 2.0 - Making user research usable for designing social software David Geerts Jeroen Vanattenhoven World Usability Day 8/11/2007
  2. 2. The Citizen Media Project CITIZEN MEDIA is a collaborative FP6 research project which unites leading creative and technology User-generated media experts from across Europe on research, development and Network Co-created networke validation of A/V systems to media experience enable multiple non- professional users to co-create networked applications and experiences based on their own user-generated content
  3. 3. CITIZEN MEDIA Consortium
  4. 4. Our work in Citizen Media Start End n ts g ts si en de en e m n nc m ti o ed re ire ta xt ui ua rm el ss te p n eq qu ce g od ne al fo g n in si re lr co ev ac -in m si de a Bu r r r r r ci se se se se o- se So U U C U U U USER IN VOLVEMEN T Citizen-Media Applications Citizen-Media Reference Architecture Community Hosting on different testbeds
  5. 5. Personas Personas are fictitious, specific, concrete representations of target users that guide the design process (Cooper)
  6. 6. Communicating Personas
  7. 7. Bridget Jones’ iPod Gah! Almost missed train. Got on in nick of time but had no choice of seat. Just one left next to quite nice looking bloke but opposite nasty looking youth in baseball cap. Said youth plugged in v. loud headphones almost immediately so had no choice but to play nice new iPod. Took this out below table with some care. Wanted nice chap to see it (advertise self as successful young professional) but not youth in cap (must not see self as very much worth mugging).
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  9. 9. Sources John Pruitt and Tamara Adlin (2007) The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Morgan Kaufmann. Djajadiningrat, J. P., Gaver, W. W., and Fres, J. W. 2000. Interaction relabelling and extreme characters: methods for exploring aesthetic interactions. In Proceedings of the 3rd Conference on Designing interactive Systems: Processes, Practices, Methods, and Techniques Mike Kunivasky (2004) Extending a Technique: Group Personas. group_personas Blythe M and Wright P. (2005) Bridget Jones’ iPod: Relating Macro and Micro Theories of User Experience Through Pastiche Scenarios. HOIT 2005 Mary Beth Rosson , John M. Carroll (2001) Usability engineering: scenario-based development of human-computer interaction, Morgan Kaufmann Publishers Inc., San Francisco, CA
  10. 10. Thank You! Questions?