1. Thanks for attending today’s
webinar. We will get started
shortly.
To ensure I finish in the
allotted time, I ask that you
hold questions until the end.
You may type in questions during the
presentation, and I will address them at
the end. Thanks.
-Jason Wilson
3. • Over 62% of smartphone
• In 2009, only 18% of owners have downloaded
mobile phone users were apps on their device within
using smartphones and by the last 30 days.
the beginning of 2012
that number rose to over • Smartphones are expected
50%. to be the highest selling
consumer electronic device
in 2012.
• Smartphones are already
the majority technology
used by Core golfers (61%)
and that percentage is
growing rapidly. - NGF
4. “A smartphone is much more than a phone, it is the link to
tens of millions of users’ digital life... and PC will soon no
longer be the main access to your content, services, AND
advertising.” - Forbes Magazine
Do you have a
mobile strategy at
your course?
5. Facebook stats:
Real Social Marketing
• There are over 150
million users in the US
• The average user has
130 friends on
Facebook
• 50% of Facebook users
log on everyday If only 1% of
those 4,500
friends who saw
- That 1% (or 35 that FB post came
golfers) told a out and played
collective 4,500 of just one round of
their friends on golf at your
Facebook about course as a result,
- 3500 rounds/mo your course in one that would be 45
month. additional rounds.
- $30 avg rate That’s $1,350 in
(35 golfers x 130
- 1% of golfers use additional
friends each)
the app to share on revenue in one
Facebook month!
6. Keys to a Successful Mobile Strategy
Your Brand Enhance the Golfer Truly Social
Experience
7. Do Something Bold.
Do Something Different.
• Mobile Tee Times
• GPS Yardage
• Interactive Scorecard
• Course News Feed
• Food & Beverage Menu
• Facebook Integration
• Live Leaderboards
• Push Notifications
• Course Tour
• Map/Location
• App Dashboard
8. Thanks for attending
today!
We look forward to
building an app for
your course soon!
To get your app started send an email to
jason@gallusgolf.com
Editor's Notes
A little bit about Gallus GolfThe Gallus team has been working in the mobile “space” since it mobile web/apps existed.We’ve developed nearly 100 apps across multiple industries now.We are now bringing our expertise to the golf industry.Today I want to talk about why mobile is so important to any business, especially golf.
I’m sure most of you are well aware of the mobile boom that is happening, but here are some remarkable stats.Go through each statRapid growthRapid adoption of appsGrowth is still increasingThis is relevant to golf
Two quotes that I feel really capture where we are with mobile technology.Comparing mobile now to traditional internet/PC 20 years ago, now is the time to act.Smartphone is becoming and will be the most effective marketing channel to any business.What is your course doing to leverage these trends?
One important feature we incorporate is leveraging the power of social media, but in a different way.Most golf courses think social marketing is having a Facebook page for their business.But REAL social marketing is not getting golfers to “like” your Facebook page, it is getting golfers to talk about YOUR course on THEIR Facebook page, to all of THEIR friends.Let me explain how this could work.(follow example)
So what are the keys to a successful mobile strategy?It must be branded for your course to help foster brand loyalty to your club.It must have compelling features that engage your golfer and enhances their experience. If not they will not use it.It must be truly social by leveraging the power of social media and turning your golfers into active referral partners.
We are all aware that the days of “Just build it and they will come” are something of the past. It is a competitive market, so you must do something to differentiate what you are offering at your course. Gallus Golf has developed the most comprehensive mobile app solution that helps to leverage the fastest growing trends today. And we can do it quickly too. You could have your golfers downloading your course app in as little as 3 weeks from today.
Thank you all for letting Gallus join you today. Please drop your business card on our table and we will be awarding one of you with $1,100 towards a custom app for your golf club.
