The document provides an analysis of different elements of a magazine designed to attract an audience interested in hip hop and R&B music. These elements include the front cover featuring an attractive image to draw in both male and female readers, contents highlighting articles of interest to the target genre, and a double-page spread with a relaxed primary image of the featured artist and supplementary images captioned to the article. Market research was conducted to inform pricing at £2.50, popular artists to feature, and including a competition to engage readers.

1. Media Evaluation – Tamera Lall
How did you attract/address
your audience?

2. Front Cover Media Evaluation – Tamera Lall
•IMAGE – Males would most likely find the
cover star attractive and females would be
inspired by her or aspire to be like her.
•LANGUAGE – the use of artists, in the
footer, that are popular within the genre
will gain readers interest. I knew to do this
as the people told me in my market
research that they would be interested in
the popular artists.
•PRICE – My magazine is priced at £2.50. I
think this is a reasonable price as most
readers would be students. And in my
market research all my participants said
that between £2 and £3 would be the price
they would like to pay for a magazine.
•MASTHEAD – The masthead is in a bright
coloured, interesting font. This would make
it stand out to the audience but not be too
overwhelming. Having more neutral colours
for the rest of the page means it still looks
classy and sophisticated.

3. Contents Page Media Evaluation – Tamera Lall
•IMAGE – the image links to the one on
the front cover. The pose is unusual and
eye-catching which hopefully is interesting
to readers. Again it should attract males
and females for the same reasons as
previous.
•TEXT – the features highlighted on the
contents page includes information that
would hopefully be interesting to the
readers that like the Hip Hop/R&B music
genre so would find those articles
interesting. Also, when I carried out
market research I found out that most
people would like to see a competition in
the magazine so I made sure there was
one on the contents page.
•COLOURS – Again, the colours used are
consistent so the magazine looks
professional. It also isn’t too in-your-face
so would hopefully attract to the
audience.

4. Double-Page Spread Media Evaluation – Tamera Lall
•MAIN IMAGE/BACKGROUND – The main image is of my main artist featured in the magazine so
the readers can see the link throughout. Also, compared to the other images of Grace, this one
is very relaxed and gives a comfortable vibe to the audience so it is more enjoyable to read.
•OTHER IMAGES – the other images are not as dominant as the main one as they are not that
important as the larger one. However, these are key as they relate to the actual article and are
captioned so it explains to the readers the purpose of them.
•MASTHEAD – the masthead is in a font that resembles graffiti but is a bit more of a
sophisticated version of it. This will hopefully appeal to the audience as it looks a lot more
approachable and classy.
•TEXT – the actual article is in an interview form which is what was recommended from the
market research as people said they wanted to read an interview with an upcoming artist.