This document provides an evaluation of the media used in a magazine called "Media Evaluation – Tamera Lall". It summarizes the key design elements used on the front cover, contents page, and a double-page article spread. These include the choice of images, text, colors, fonts, and layout which were meant to attract the target audience of students interested in hip hop and R&B music based on prior market research. The document analyzes how each design element was chosen to appeal to and address this intended readership.

1. Media Evaluation – Tamera Lall
How did you attract/address
your audience?

2. Front Cover Media Evaluation – Tamera Lall
•IMAGE – Males would most likely find the
cover star attractive and females would be
inspired by her or aspire to be like her.
•LANGUAGE – the use of artists, in the
footer, that are popular within the genre
will gain readers interest. I knew to do this
as the people told me in my market
research that they would be interested in
the popular artists.
•PRICE – My magazine is priced at £2.50. I
think this is a reasonable price as most
readers would be students. And in my
market research all my participants said
that between £2 and £3 would be the price
they would like to pay for a magazine.
•MASTHEAD – The masthead is in a bright
coloured, interesting font. This would make
it stand out to the audience but not be too
overwhelming. Having more neutral colours
for the rest of the page means it still looks
classy and sophisticated.

3. Contents Page Media Evaluation – Tamera Lall
•IMAGE – the image links to the one on
the front cover. The pose is unusual and
eye-catching which hopefully is interesting
to readers. Again it should attract males
and females for the same reasons as
previous.
•TEXT – the features highlighted on the
contents page includes information that
would hopefully be interesting to the
readers that like the Hip Hop/R&B music
genre so would find those articles
interesting. Also, when I carried out
market research I found out that most
people would like to see a competition in
the magazine so I made sure there was
one on the contents page.
•COLOURS – Again, the colours used are
consistent so the magazine looks
professional. It also isn’t too in-your-face
so would hopefully attract to the
audience.

4. Double-Page Spread Media Evaluation – Tamera Lall
•MAIN IMAGE – The main image is of my
main artist featured in the magazine so the
readers can see the link throughout. Also,
compared to the other images of Grace, this
one is very relaxed and gives a comfortable
vibe to the audience so it is more enjoyable
to read.
•OTHER IMAGES – the other images are not
as dominant as the main one as they are not
that important as the larger one. However,
these are key as they relate to the actual
article and are captioned so it explains to
the readers the purpose of them.

5. Double-Page Spread Media Evaluation – Tamera Lall
•MASTHEAD – the masthead is in a font that
resembles graffiti but is a bit more of a
sophisticated version of it. This will hopefully
appeal to the audience as it looks a lot more
approachable.
•TEXT – the actual article is in an interview
form which is what was recommended from
the market research as people said they
wanted to read an interview with an
upcoming artist.