8. GreatApps
Instant Usability
Make it “ fast and easy” to sign-up,
build a profile, and/or get the user
deeply engaged in the appexperience.
Example: Instagram, SnapChat,
Fancy
10. by: Marc Fischer | GD75 Mobile App Design
Brainstorming
and daydreaming...
11. by: Marc Fischer | GD75 Mobile App Design
Find a Problem
Become aware of a challenge,
problem, or opportunity
12. Brainstorming
Best ideas comes from awareness
- Pay attention to what irritates you
- What frustrates your friends and family
- How can an app alleviate these pain points?
- How would you improve an existing App?
13. App Stores
Research the app stores
- Which apps are “Topping the Charts”.
- Why are they so popular?
- How did they get to the top?
15. by: Marc Fischer | GD75 Mobile App Design
Brainstorming
Research
- what’s popular?
- what’s trending?
- category leaders?
- editors pick
smc.marcfischer.me
16. App Stores
Download the most popular apps
- What makes them successful?
- What do you like or dislike?
- What do you think can be improved upon?
17. Categories
Download the top apps in your category
- Who are the category leaders?
- What app categories are trending?
- Who are the editors promoting?
19. Brainstorming
Talk through your ideas...
- Bounce ideas off your friends
- Bounce ideas off your family
- Bounce ideas off complete strangers
- Seek mentors and get professional feedback
20. Brainstorming
Rank your ideas
- Is it too complex and costly?
- Do you have the skill-set to execute?
- Does competition exist?
- Are you PASSIONATE for it?
21. by: Marc Fischer | GD75 Mobile App Design
Imagination
Use your creative skills to
think of solutions
22. Audience Personas
If you build it, who will come?
- Who is your target audience?
- What is their background, technical ability,
location, language, etc.?
- How can you create a meaningful experience
optimized for the users?
23. Features +Functions
Determine core features and functions
- List desired features and functions in detail
(camera, user sign-up, GPS, etc.)
- Prioritize the list in order of importance?
- What features and functions can users live
without?
24. User Flow
Sketch it out, let it flow
- How will your users interact with the app?
- After a customer downloads the app, how
will they navigate from page to page?
- Create depictions of the app’s visual
layout with basic sketches or wireframes
- Seek constructive criticism!
26. Emerging Tech
Spark the Revolution
Emerging technologies -- innovations which
represent progressive developments within a
field for competitive advantage
Source
: Wikipedia http://en.wikipedia.org/wiki/
New_technologies
27. by: Marc Fischer | GD75 Mobile App Design
Emerging Tech
Banking - Banks = Bitcoin
29. Trailblazing
What if you idea doesn't exist?
- Does the absence of competitors mean there
is NOT a viable market need?
- Have others tried and failed?
- Is it too ambitious and complex?
- Is it too costly and time intensive?
32. Converging Tech
Building Upon Existing Tech
Convergence refer to separate technologies such
as voice (and telephony features), data (and
productivity applications) and video that now
share resources and interact with each other,
creating new efficiencies.
Source
: Wikipedia http://en.wikipedia.org/wiki/
New_technologies
33. by: Marc Fischer | GD75 Mobile App Design
Emerging TechWatch + Smartphone =
Smartwatch
smc.marcfischer.me
34. Make it Better
How to make an existing app better?
- Find a common problem, create a better
solution
- Model the success of others
- Match ideas with your skills, interests,
experience, and passion
35. Compete
Does your idea already exist?
- Are there other potential markets?
- Could you provide a better user experience?
- Is there a unique way to monetize?
36. What’s Trending
Consider growth trends
- Location based services
- Bluetooth connected devices
- Mobile commerce
- Mobile video
- Object recognition
- Internet of Things
38. Considerations
Doesthe mobile app require the use of any
special device features?
- Camera
- Camera’s flash
- Accelerometer
- Bluetooth
39. Considerations
What programming languagesdo
you already know?
How important is speedand
performance?
Budget constraints - native is
more expensive
Does the mobile appneed
Internet-access?
What is the monetization strategy?
40. Recap
• Great Apps startfrom humble beginnings
• Ideas are everywhere youlook
• Research, research, research
• Pursue projects that you can bePASSIONATE about
• Test it before you build it
• Analyze the playingfield
• Plan, design, build, get feedback, change, grow
