Jay Anthony Moore digitial portfolio resume

1. INNOVATE // EDUCATE // EXCEL
Building Brands
Creating Synergy
Award –Winning Services and
Dallas, TX 75240
Software Highlight Brand Awareness
202 South Lamar Street, Ste. 777
CC: Mr. Cole Andrew Moore
Attn: Mr. Blake Anthony Moore and Industry Achievements
Two Brothers Sales & Marketing, Inc.
FY 2011 // www.focus41.org

2. 2011
INNOVATE // EDUCATE // EXCEL
The Cover - 4
Professional Experience - 6
A Decade of Stability – 8
Getting Green with Lean - 10
Community Affiliations – 12
Conclusion & Contact - 13

3. Designing and orchestrating
marketing campaigns that drive
new sales and build brands
Bringing immense improvement to
high tech service and software
companies through traditional and
forward thinking marketing plans
and sales strategies are among my
greatest strengths.
Extensive experience managing
and tracking large projects with an
ability to think quickly and
assimilate complex issues and
ideas quickly has enabled me to
provide strategic leadership critical
to company success.
Jay Moore, Business Development
Director – Marketing & Sales

4. 4 The Cover
As the Business Development Director of Marketing & Sales, I direct and oversee all
online and offline marketing efforts to increase market share and profitability of
service and software solutions for customer acquisition and retention.
“My career passion is
marketing. I love
everything about it.
It combines the fun
stuff – grand visions,
plans, and
Sales Performance promotions – with
the hard stuff –
Decreased sales Tripled revenues keeping those grand
cycle timeline by from Fiscal Years visions within a
51%, increased 2000 – 2007 to budget and
lead to customer help position producing
conversion by company for measurable return on
24%, and retained acquisition by investment.
62% of customers Fortune 200
on subscription organization. I‟ve been doing this
programs. for over a decade
and find that each
day brings a new
and challenging
situation that
requires great vision
and tenacity to
create strategic plans
Marketing
that ensure timely
Reduced annual advertising expenses by 33% while adjustment to meet
increasing new website hits by 24% and increasing new changing and
lead conversions by 12% using online and offline competitive
marketing with a strong emphasis on social media. conditions.”
Focus41 MARKETING 2011

5. Designing and orchestrating
marketing campaigns
Leadership that drive new sales to
reinforce and build brands
Energetic, results-driven, accomplished Strong record of domestic and
professional with over ten years history of international marketing and sales
consistently delivering measurable return leadership achievements.
on investment, increased brand presence, Collaborative leader skilled at
and new market exposure in both up and managing cross-functional internal
down economies. teams and working with industry
partners both domestically and
globally. Extensive experience with
online marketing and tracking.
Excellent attention to detail and a
commitment to quality work. Over
seven years of experience with
Salesforce.com CRM software.
Focus41 MARKETING 2011

6. 6 Professional Experience
Ameri-CAD, Inc. – An ITW Company 2007-Present
Business Development Director
Award-winning leader in B2B and B2C services and software solutions for the building industry; acquired by
Illinois Tool Works (ITW) in 2007.
ITW is a multibillion Fortune 200 company and diversified manufacturer of advanced industrial technology,
to increase revenue and reduce time and costs associated with producing manufactured products.
Website Development
Define the customer
experience on the web and
effectively interface with
company departments to
ensure a world class
customer web experience is
Marketing Management being delivered to the Sales Management
market.
Establish short and long range Evaluate market reactions
planning of marketing plans to to advertising programs
Direct and oversee the
ensure profit growth and and product packaging to
customer web experience
expansion of company ensure timely adjustment
efforts including interaction
products and services to of marketing strategy and
design, information
include communication with plans to meet changing
architecture, usability and
outside advertising agencies on market and competitive
visual design.
active campaigns. conditions.
Effectively manage a team that Develop and recommend
achieves business objectives pricing strategies for the
that includes, but is not limited organization which will
to the use of Search Engine result in the greatest
Marketing (Paid and Free), potential for market
Banner Advertising, Social share.
Media, E-Mail Marketing
Campaigns, Newsletters and
3rd party partners.
Focus41 MARKETING 2011

7. Core Competencies
Experience Sales & Marketing Management
Product Development
Channel Management
Customer Relationship Management Strategic Planning
Implemented Salesforce.com (CRM)
Customer Relationship
Enterprise Edition to manage and
Management
report metrics for new leads,
accounts, opportunities, marketing Organization Building
programs and support case resolution. Cross-Functional Management
Brand Management
Contract Negotiation
Ensure organizational ability to remain
effective in down economy and lay the
foundations for economic return by GETTING RESULTS
negotiating favorable new contracts  Decreased sales cycle timeline
with publications and tradeshows. by 51%, increased lead to
customer conversion by 24%, and
retained 62% of customers on
annual subscription programs.
 Reduced annual advertising
expenses by 33% while increasing
new website hits by 24% and
Product Development increasing new lead conversions by
Work with writers and artists to 12% using online and offline
oversees copyrighting, design, layout marketing.
and production of promotional  Tripled revenues from FY 2000 –
materials. 2007 to help position company for
acquisition by Fortune 200
Collaborate with software teams to organization.
create new product lines.
Hiring Cross-functional Team
Conduct interviews and hire new Management
development staff members including
application engineers, support Successfully coordinated new
director, and sales consultants. software product marketing,
advertising, branding, training, and
support initiatives with
international industry partners.
Focus41 MARKETING 2011

8. 8 A Decade of Stability
Ameri-CAD, Inc. 2000-2007
Marketing & Sales Manager
Hired as company’s first dedicated marketing and sales professional; challenged with aggressively driving
sales to Top 200 largest homebuilders and supporting organizations (architects, designers, estimators,
engineers, and manufacturing) in North and South American markets. Manage reseller communication and
reporting with Autodesk, Inc.
New Product Launch: Spearheaded market launch, management, and growth of four software
lines, five new architectural services, and a web-based SaaS collaboration portal service.
Brand Management: Directed trademark activities for multiple product names and slogans
Marketing: Identified and capitalized on market
opportunities through demographic profiling; created
and delivered electronic newsletters and surveys.
Search Engine Optimization: Initiated and implemented
click-through and white-hat SEO activities.
Ecommerce: Directed selection and implementation of
online shopping cart, gateway and processor to increase
order processing efficiency.
Strategic Planning: Developed, presented, and
executed marketing, advertising, and sales annual
and long-range planning including quarterly, annual,
and two-to-five-year goals and budgets.
Honors and Awards: Constant Contact All Star E-mail
Marketing Award (2010 & 2009) and Autodesk ISV
Shooting Star Award (2009); played key role in Ameri-
CAD’s inclusion in Constructech’s 50 Hottest Companies
and Top Products (2009, 2010, 2011) as well as winning
Vision Awards: Technology Bronze (2009 – 2010).
Focus41 MARKETING 2011

9. Vision
Marketing Collateral: Improved sales and
application engineer representatives’
understanding of complex product features
by spearheading development of catalogs,
course guides, and training brochures
Trade Shows: Capture new clients by
participating in annual industry trade
shows. Provide management of all
aspects from show selection and
research to booth design as well as all
show marketing and advertising
Focus41 MARKETING 2011

10. 10 Get Lean with Green
Everybody wins when organizations leverage electronic forms of
communication for marketing, advertising and sales efforts
Articles
Newsletters
Banner
Advertising
Facebook
Press
Releases
FOCUS41
Surveys
Discussion
Groups YouTube
LinkedIn
Focus41 MARKETING 2011

11. Innovation
MAKE IT GREEN, MAKE IT LEAN…
The rapid nature of changes in the
world necessitate that
organizations leverage many forms
of advertising mediums. However,
it is possible to spread your
message while being responsible
stewards of our natural
environment
Websites, social platforms, collaboration
electronic file formats and email should be used as often as
possible to reduce dependence on paper and energy resources
Focus41 MARKETING 2011

12. 12 Community Affiliations
"Our lives begin to end the day we become silent
about things that matter." - Martin Luther King, Jr.
TEAM LEADER CHILD PROTECTIVE CHILDREN’S READING COMMUNITY
SPEAKER SERVICES BUDDIES PROGRAM ORGANIZATION
VOLUNTEER BOARD OF DIRECTORS VOLUNTEER FOUNDER
VOLUNTEER
COALITION MEMBER
GIVE. ADVOCATE. VOLUNTEER
Excelling in life is not solely about financial
excess. A dedication and passion to the
betterment of humanity affords returns many
times greater than personal gain. I operate as a
volunteer and speaker for the United Way Dallas,
City House and with the Rountree Elementary
children’s reading program and have recently
founded a community organization, focus41.
focus41 is founded in the belief that the enormity
of need in the world provokes many to inaction.
This community promotes the ideal that social
needs are best met when individuals focus there
efforts on one individual, organization, or cause
at time to enact measurable change in our
communities and the world as a whole…focus41
Focus41 MARKETING 2011

13. Passion
We Listen. We Help. We Protect.
My Friend’s House
• Emergency shelter for children removed from
their home due to abuse, neglect & abandonment
• Accepting children from birth through 17
• Provides a warm and safe environment to ensure
children in our care have all their needs met.
TRIPS
• Transitional Resources in Preparation for Success
• Services are provided to pregnant, parenting and
/or homeless young adults (18-23) , or those at
risk of becoming homeless
Don‟t spend your precious time asking ‟Why isn‟t the world a better
place?‟ It will only be time wasted. The question to ask is „How can I
make it better?‟ To that there is an answer. ~ Leo F. Buscaglia
Focus41 MARKETING 2011

14. Professional Contact Information
LinkedIn Profile: http://www.linkedin.com/in/moorejay
Email: focus41@live.com