1. KRISTIN
ENGARD
kristin.engard@gmail.com
+1
919
278
7735
kristinengard
(skype)
Extensive
experience
driving
strategic
growth
and
market
visibility
for
global
clients,
through
the
development
and
delivery
of
integrated
media
and
communications
solutions.
Broad
and
deep
experience
in
financial,
technology
and
consumer
sectors
and
across
multiple
geographies
including
Europe,
North
America,
Latin
America
and
Asia.
Proven
success
record
in:
 Increasing
visibility
and
profitability
of
brands
and
their
marketing
/
media
campaigns.
 Distilling
consumer
insights
into
impactful
ideas
that
drive
innovative
solutions.
 Motivating
and
training
staff
across
multiple
disciplines
to
peak
performance
levels.
 Leveraging
advanced
analytical
and
problem-­‐solving
skills
to
address
business,
operational
and
relationship
issues.
CORE
COMPETENCIES
•
Communication
Architecture
•
Traditional
/
Digital
/
Social
Media
•
Relationship
Building
•
Consumer
Insights
•
Competitive/Strategic
Planning
•
Budgeting/
Forecasting
•
New
Business
Development
•
Branded
Content
•
Sponsorship
/
Promotion
HIGHLIGHTED
CAREER
ACHIEVEMENTS
• Revenue
Generation
–
Tripled
office
billings
with
new
business
wins
totaling
over
us$100
million
• Award–Winning
Solutions
–
China
Effies,
Advertising
and
Marketing
Effectiveness
Awards,
WPP
Partnership
Award,
American
Express’
Chairman
Award
for
Quality
(2
times),
“most
innovative”
rating
in
IPSOS
2008
Olympic
Study.
• Effective
Marketing
–
Achieved
97%
awareness
and
66%
increase
in
response
rates
for
American
Express’
Revitalized
Green
Card
launch
in
Brazil.
Helped
move
UPS
to
#2
in
brand
awareness
in
China,
resulting
in
a
47%
increase
in
business
billings.
Exceeded
a
Microsoft
6-­‐month
digital
engagement
goal
by
140%
within
2
months
of
campaign
launch
• Team
building
–
Increased
quality
of
output
that
led
to
a
25%
increase
in
client-­‐agency
evaluation
scores.
Improved
employee
morale
and
cohesiveness,
resulting
in
#1
ranking
in
2009
Employee
Evaluation.
PROFESSIONAL
EXPERIENCE
UM,
Beijing,
China
2007
–
2010
General
Manager,
Beijing;
Head
of
Strategy
Planning,
China
Managed
local
office
of
35
people
across
multiple
disciplines,
including
strategic
planning,
trading
and
digital.
Led
teams
responsible
for
the
local
execution
of
global
strategies,
which
resulted
in
award
winning
campaigns
and
revenue
growth
for
clients,
including
Microsoft,
UPS,
Cathay
Pacific
Airlines
and
MasterCard.
Identified
key
consumer
insights
and
wrote
communication
strategies
that
contributed
to
the
winning
of
over
us$100
million
in
new
business.
Thought
leader
and
key
contact
to
regional
media
publications
for
opinions
and
analysis
regarding
critical
issues
facing
the
industry.
MEDIACOM,
Singapore
2006
–
2007

2. Kristin
Engard
Page
Two
Senior
Managing
Partner
Agency
lead
for
Nokia’s
Lifestyle
GBU,
driving
the
creation
and
delivery
of
integrated
media
and
communications
solutions,
incorporating
all
touch
points
including
PR,
events,
sponsorships,
partnerships,
digital,
retail,
traditional
and
non-­‐traditional
media.
Delivered
innovative
and
impactful
campaign
architectures
through
the
construction
of
multi-­‐
channel,
audience/lifestyle-­‐specific
solutions
that
ran
across
multiple
regions
(Europe,
Latin
America,
Middle
East,
Asia).
Strengthened
the
agency-­‐client
partnership
through
consistency,
strategic
insight
and
strong
relationship-­‐building
skills.
MINDSHARE,
New
York,
NY
1998
-­‐-­‐
2006
Accelerated
though
the
ranks
based
on
proven
account
management,
team
leadership,
strategic
planning
and
understanding
of
global
consumer
insights
and
cultures.
Senior
Partner,
WW
Strategic
Planning
Director,
Lenovo
(2004-­‐2006)
Appointed
as
the
WW
agency
leader
on
the
global
expansion
of
the
Chinese
electronics
manufacturer
after
their
purchase
of
IBM’s
PC
division.
Developed
and
managed
execution
of
transition
plans,
marketing
communication
strategies
and
global
processes
and
systems
across
teams
in
40+
countries.
Senior
Partner,
WW
Group
Planning
Director,
Cisco
Systems
(2002-­‐2004)
Established
and
led
a
new
global
account
within
the
agency,
building
teams
and
developing
global
processes
to
ensure
success
of
this
new
relationship.
Developed
the
global
media
strategy
for
the
launch
of
the
new
advertising
campaign
and
ensured
successful
implementation
in
all
countries.
This
initiative
won
the
WPP
Partnership
Award.
Senior
Partner,
International
Group
Planning
Director,
American
Express
(1998-­‐2002)
Managed
the
development
of
media
strategies
and
contributed
to
the
creation
of
integrated
communications
plans
for
American
Express
in
21
international
markets
and
ensured
global
best
practices
were
implemented
consistently.
Participated
in
global
cross-­‐functional
leadership
teams
to
develop
global
communication
architectures
for
the
launch
of
the
Blue
card
and
revitalized
Green
card,
which
resulted
in
the
execution
of
‘never-­‐been-­‐done
before’
marketing
solutions
in
multiple
countries.
Built
visibility
for
the
American
Express
brand
through
the
creation
of
a
successful
strategy
that
resulted
in
non-­‐traditional
executions
that
set
standards
for
best
practice.
Managed
strategic
support
for
American
Express’
sport
and
entertainment
sponsorships
to
build
consistency
around
the
world.
Career
Note:
Additional
account
experience
includes
Cantel
/
AT&T
Mobile
at
Gee
Jeffrey
&
Partners
(1998);
Fruit
of
the
Loom
at
Leo
Burnett
(1997-­‐1998);
Unilever,
Maybelline,
Johnson
&
Johnson
at
Ammirati
Puris
Lintas
(1992-­‐1997)
and
Unilever,
American
Express,
Seagram’s
at
Ogilvy
&
Mather
(1989-­‐1992).
Details
available
on
request
EDUCATION
/
TRAINING
Bachelor
of
Arts
in
Communications,
Rutgers
University
North
American
Training
Program
(Ogilvy)
Maestro
Training
(WPP)
INTERESTS
/
SKILLS
Interests
include
exploring
new
cultures
and
lifestyles
through
travel,
expanding
my
horizons
through
books
and
websites
and
learning
to
be
a
‘pack
leader’
to
my
one-­‐year-­‐old
Samoyed.
Volunteer
work
is
important
and
has
included
projects
from
9/11
disaster
relief
to
literacy
programs
for
at-­‐risk
children
and
helping
animals
at
rescue
shelters.
Language
skills
include
a
basic
knowledge
of
Mandarin
and
Spanish
and
an
intermediate
knowledge
of
French
(was
bilingual
as
a
child
growing
up
in
Quebec).