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Dorset College
http://www.dorset-college.ie/
66 Dorset Street Lower, Dublin
Tel: +353 (01) 8611111,
Email: info@dorset-college.ie
 Founded in 1983, Dorset College is committed to developing high quality courses
to meet the challenges of an increasingly diverse student base and demanding
workplace.
 Situated close to the city centre, the college has grown into a vibrant centre for
learning, which caters for the needs of School Leavers, Graduates, International
Students and Mature Adults.
 There are many courses that Dorset offers, and Digital marketing is one among
the courses.
 All courses are accredited by leading Educational Examining Bodies.The approval
of the College by numerous Accreditation Bodies such as HETAC, FETAC,ACCA,
IATI,CIPD, ACELS and PMI
 Accounting & Finance
 Business, Management & HR.
 Computing & IT
 Montessori & Healthcare
 Law & Forensic Psychology
 Multimedia &Web Design
 International Students
 English language school
 Blended E-learning.
 Learn how Digital Marketing fits into an integrated Marketing communications
strategy.
 Understand each of the key aspects of digital marketing, namely social media
marketing, blogs, rich media, email marketing, search engine optimization, and
online advertising.
 Acquire the knowledge on how to run a digital media campaign from its inception
to implementation, including monitoring and analysis all aspects of a digital
media campaign.
 Understand core issues such as the potential technological, social, legal and
economic impact of Digital Marketing.
 Recognize the importance of network security to the Digital Marketing activity.
 Website Structure & Design that will get you noticed
 GoogleAnalytics Explained
 Foundational Pillars of SEO
 Science of AdwordsTraffic
 Inbound Linking In-depth
 DigitalAdvertising Explained
 GoogleAdwords
 Social Media PR
 What is Blogging? &Writing for theWeb
 Social Networking and Media Sites
 The Email Marketing Persuasion Formula
 Content Management Systems (Wordpress, Joomla and Oscommerce)
 On successful completion of all assessments, participants will be
awarded:
 FETAC Digital Marketing Component Certificate Level 5
 Book Digital Marketing Course
 Digital Marketing Course will prepare student to take on the SEO and Online
Marketing of a company with the skills necessary to give your company a boost on
the web.
 Those who successfully complete the Internet marketing and ebusiness course
may consider other related FETAC Level 5 and 6 courses in Marketing or other
professional career focused programmes such as CIWWeb Design Master
qualifications or Business Studies.

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Dorset college digital marketing course dublin, ireland

  • 1. Dorset College http://www.dorset-college.ie/ 66 Dorset Street Lower, Dublin Tel: +353 (01) 8611111, Email: info@dorset-college.ie
  • 2.  Founded in 1983, Dorset College is committed to developing high quality courses to meet the challenges of an increasingly diverse student base and demanding workplace.  Situated close to the city centre, the college has grown into a vibrant centre for learning, which caters for the needs of School Leavers, Graduates, International Students and Mature Adults.  There are many courses that Dorset offers, and Digital marketing is one among the courses.  All courses are accredited by leading Educational Examining Bodies.The approval of the College by numerous Accreditation Bodies such as HETAC, FETAC,ACCA, IATI,CIPD, ACELS and PMI
  • 3.  Accounting & Finance  Business, Management & HR.  Computing & IT  Montessori & Healthcare  Law & Forensic Psychology  Multimedia &Web Design  International Students  English language school  Blended E-learning.
  • 4.  Learn how Digital Marketing fits into an integrated Marketing communications strategy.  Understand each of the key aspects of digital marketing, namely social media marketing, blogs, rich media, email marketing, search engine optimization, and online advertising.  Acquire the knowledge on how to run a digital media campaign from its inception to implementation, including monitoring and analysis all aspects of a digital media campaign.  Understand core issues such as the potential technological, social, legal and economic impact of Digital Marketing.  Recognize the importance of network security to the Digital Marketing activity.
  • 5.  Website Structure & Design that will get you noticed  GoogleAnalytics Explained  Foundational Pillars of SEO  Science of AdwordsTraffic  Inbound Linking In-depth  DigitalAdvertising Explained  GoogleAdwords  Social Media PR  What is Blogging? &Writing for theWeb  Social Networking and Media Sites  The Email Marketing Persuasion Formula  Content Management Systems (Wordpress, Joomla and Oscommerce)
  • 6.  On successful completion of all assessments, participants will be awarded:  FETAC Digital Marketing Component Certificate Level 5  Book Digital Marketing Course
  • 7.  Digital Marketing Course will prepare student to take on the SEO and Online Marketing of a company with the skills necessary to give your company a boost on the web.  Those who successfully complete the Internet marketing and ebusiness course may consider other related FETAC Level 5 and 6 courses in Marketing or other professional career focused programmes such as CIWWeb Design Master qualifications or Business Studies.