My initial ideas for my media campaign,

1. My Media Campaign.
By Jade Matthews.

2. An introduction…
• My campaign is based on the effect of
cyber bullying and how to warn teenagers
of what to do if they feel in danger online.

3. My idea…
• My target audience:
• Teenage girls.
• Media form 1:
• My first media form will be a print advert.
• Media form 2:
• My second media form will be a website.
• Similarities:
• Slogan.
• Celebrity.
• Theme.
• In order for the audience to identify the same campaign.
• Differences:
• Print advert would be more about the image of the campaign in order to demonstrate
the effects of cyber bullying whereas the website would be about explaining the
effects of cyber bullying.

4. An example of similar print
adverts…
For my print campaign, I was
thinking of doing something
like this for my campaign but
with some differences:
t slogan.
A differen
brity.
t cele
A differen A diffe
rent lo
go.

5. An example of a website similar to
mine…
For my website, I will be giving
advice to people who are getting
bullied, outlining the effects using a
story of a previous. An example
would be Demi Lovato because:
ng.
bullyi
ffe red
Sh e su
•
•She’s well known for •She
told h
being treated in rehab er story.
at a young age.

6. Draft for my print advert...
This influenced me because:
• previous victim…
• “teen sensation” therefore some people find him an
inspiration…
• appeals to my target audience…

7. Draft for my website…
I’ve designed a website that I think mine
could look like:
Colour scheme is grey and
red..
•Connotations of danger
and the darkness the victims
are in…
•Company logo design…
•Use of Celebrities…