1. The magazine ispromotingthe filmfranchise
Twilightwhichisaromanticthriller.The magazine
image featuresthe three maincharactersinthe
films.The use of bothgendersfeaturedonthe
frontcover createsflexibilitytowardsboth
gendersandtherefore the magazine attractsboth
genderswhichisconventional togenre as
romance is notspecificallyaimedateithergender.
The colour scheme usedisdarkwithlighttext.
The contrast in colourallowsthe texttobe clear
and boldagainstthe dark background.The use of
dark colours,the predominantcolourbeingbrown
alsocreatesflexibilitytowardsbothgenders.The
dark coloursconnote conservativenessand
mystery.The white contrastswiththissignifying
purity and innocence whichisconventional to
genre type because itisa romance thrilleranditis
a controversial film.
The compositionof the image whichisa midshotis symbolicof the relationshipbetweenthe three
of the characters.The placementof eachcharactersignifiestheirpositiontothe female character.
Thisimage isparticularlyconventional tothe genre asit connotessome sortof attractionbetween
the female characterandthe male characters.It alsorepresentshow she isprotectedbythe males,
whichisstereotypical inarelationshipandthisisconventional togenre.The coverlinesare situated
aroundthe image whichallowsaclearand non-clutteredappearancewhichshowsthatthis
magazine isaimingforitstarget audience to be aroundoversixteen’s.The filmTwilightisa12 and
therefore thismagazine isaimedataroundthisage groupand above.
The typographyisall in sansserif whichcreatesflexibilitytowardsbothgenders.Sansserif also
connotesinformalityandisa boldfonttype.The sansserif font representsthe factthatthisis a dark
filmandisnot a typical romance filmandtherefore the sansserif fonthasbeenusedinsteadof a
feminineserif font.
The route of the eye has beencomposedsothatit beginsinthe toplefthandcorner,where the
mastheadhasbeenplacedbehindthe maleshead.The route goesacrossthe optical areato the top
righthand corner,downto the bottomlefthandcorner andacross the terminal areainorder to read
the cover story‘Twilight,New moon’.
The language usedisformal whichshowsthatthismagazine isaimedatan oldertargetaudience.
But the language isstill usedtoadvertise the magazine suchas“KristenStewart,TaylorLautnerand
RobertPattinsonreveal all”.Thiscoverline isplacedunderthe coverstorywhichshowsthatthe
biggestarticle inthismagazine isgoingtobe basedon the filmandan interviewwiththe three
characters.Using the word‘reveal’makesoutthattheyare talkingaboutunknownfactsaboutthe
filmandthismakesfansof the filmwantto readaboutit. Andusing‘all’alsosuggeststheyare
revealingalotof unknowninformation.