2. New line cinema- Why are you the institution
for us?
• Through research into your institution it is clear that ‘The notebook’ is noticeable to every
individual in terms of its immediate success. New line cinema is highly rated for its highly effective
means of production and distribution within the film industry. With New line cinema being a
subsidiary of major conglomerate time warner and a unit of Warner brother entertainment it is
clear that these are the reasons behind the film performances and operating efficiencies.
3. Our own research
• From our own research we have found our audience are between the
ages 16 and 25 years old. This is our specific target audience and
therefore our production is based merely on what we believe to be
most effective in appealing to them. For example a 20 year old female
could be experiencing relationship issues and may relate to the
conflict shown within the trailer and wish to watch the trailer to see
how the female in the film handles the situation. The characters
within the film are of these ages, giving our audience the ability to
sympathise and understand the situations that the characters are in
to some extent.
4. • As continuously reinforced, females are usually primarily the
audience for romantic films. However, our own research concluded
there was an equilibrium in genders who enjoyed watching romantic
films. Many of those who participated in our research also suggested
a typical favourite romantic film was ‘The Notebook’ which reinforces
our trust in producing our film trailer with new line cinema. Many of
the shot types used within the notebook appeal to us. For example
the close-ups where the couple look intimate and in love are most
effective in presenting there relationship to the audience.
5. Convention of genre and form.
• From our individual research into the conventions of genre and form
we found out a range of elements which are associated with
successful film trailers. For example the typical ‘boy meets girl’
scenario. Within our trailer we aim to show how a couple meet and
how they break-up but a narrative resolution brings them back
together in the end.
6. • . Our trailer will begin with a coin toss which is used to demonstrate
the instability of the couples relationship, the coin falls to the floor
and the male walks away. At the end of the trailer the coin toss
reappears and the male catches the coin to signify his control and
dominance. Our trailer therefore also lay emphasis on the traditional
‘happy ever after’ of successful films. The story which due to the age
of its actors can also link to the audience on an emotional level.
7. What are our ideas?
In summary our film trailer is about a young couple who have been
together for a few years and after a conflict they decide to go there
separate ways. The conflict occurs when the women gets a job offer to
work as a CEO at Gucci in America and she chooses to go. The trailer
aims to transition through the time before there relationship and how
they cope afterwards being apart. It shows how they struggle to fit
back in to the normal lives they had before and as a results are drawn
back together when she returns from America after realizing she wants
him back.
8. • We have discussed a variety of scenes which would be included, specifically
we decided on a scene with the couple on a park bench, talking and
reminiscing. We plan to film for long periods of time into the late evening
where the sun can be seen setting in the background. During the editing
stage we would fast forward the footage to show how they spend long
period of time in each others company completely oblivious to the world
around them.
• Another scene which would be present before the ending coin toss scene
would be a scene of the couple before they broke up dancing in a nightclub
together and then a scene transitioning to a wedding where they are
dancing together in a more sophisticated and formal occasion. This would
therefore signify how they have grown up into a more mature state and are
back together.
9. How will this challenge conventions?
• In some aspects we will challenge the expectations for the
conventions of romantic genre in terms of how the female is
perceived. Instead of her appearing vulnerable and less successful we
will show her to be a business women with equally high career
aspects as the male character. It will follow conventions in terms of
how she is emotional and reacts badly to the break-up. Conventions
of genre and form will be similar in the use of props and locations. For
example flowers will be used during the scene where they are
attending a wedding to connote the formality of the situation and
love.
10. For the scene where the couple are sitting on the bench it will be shot
from a distant using a wide shot and from behind. This enabled the shot
to be filmed for a long period of time and also people can be walking
around throughout the day showing how they are isolated in each others
company. We would start filming early afternoon and into the late
evening to show the transition between day and night and the use of the
sunset will connote the romance and intimacy between the couple.
