2. • The average age viewer of RADAR is 22 which matches the age
they have targeted during the focus group surveys. The
surveys show what is most popular and appeals most
conventionally to its audience.
• 64% of the reader are Indie genre leaning, along with 36%
being rock genre leaning. This reveals that RADAR is more
indie based but has elements of powerful energetic rock
artists.
3. RADAR’s Audience
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Important stats!
64% indie genre leading.
36% rock genre leading.
69% predominately male audience.
72% belong to the social grade of ABC1’s.
Average age reader is 22 years old.
Over 60% purchase a music magazine at least every
fortnight.
• Targets mainly men between ages 16-28.
• The audience of young and trendy readers are
dedicated to the informative magazine..
4. The audience of RADAR is modern, up to date with
technology and they enjoy easy reading which is full
of informative condensed information. There
expectations of RADAR include containing enough
information to provide a monthly overview of music
events. Most of my audience prefer convenience ,
therefore they rely heavily on the internet for quick
news. With research into my target audience RADAR
will be specifically designed to appeal to its
audience. This means being informative, visually
appealing through its effective use of fonts and
images. The captions used will be engaging and the
use of pull quotes will draw the reader in to the
gripping articles.
5. A typical reader, demographics.
• Age;22
• Employment; full time job
• Geographic's; lives in UK
• My audience have a passion for music and they spend their
high disposable income on concert tickets and even
instruments which the music industry has influenced them to
buy. RADAR readers will depend highly on its magazine as it
has a in-depth knowledge on music, film and technology due
to the diversity of the magazine in order to accommodate to
the requests of its centred audience. Therefore the audience
will trust the brands that are advertised throughout the
magazine and the information provided.
6. How does RADAR gain membership?
• Every issue of RADAR contains a promotion
offer for subscription membership.
• The brand ownership of IPC means that
RADAR is a well trusted magazine which
ensures quality and value for money.
• RADAR has already obtained a readership of
10,000 since the short time it has been
released. Along with a circulation of 20,000.
7. RADAR’s mode of Address.
• The overall tone of RADAR is easy reading, music
centred and appropriately suited to its audience. It is
energetic and includes engaging pull quotes on the
front cover to draw the reader to purchase the
magazine. It appears trendy and modern and uses
reference to the RADAR website, for dependable news
as soon as we have access to it. RADAR aims to educate
and inform its reader and it takes its music very
seriously also reveals its passion for music and the
artists within the rock/indie genre. The conventions of
the genres are carefully researched and as a result in
resembles similar elements to those of other
successful music magazines.
