2. New line cinema- Why are you the institution
for us?
• Through research into your institution it is clear that ‘The notebook’
is noticeable to every individual in terms of its immediate success.
New line cinema is highly rated for its highly effective means of
production and distribution within the film industry. With New line
cinema being a subsidiary of major conglomerate time warner and a
unit of Warner brother entertainment it is clear that these are the
reasons behind the film performances and operating efficiencies.
3. Our own research
• From our own research we have found our audience are between the
ages 16 and 25 years old. This is our specific target audience and
therefore our production is based merely on what we believe to be
most effective in appealing to them. The characters within the film
are of these ages, giving our audience the ability to sympathise and
understand the situations that the characters are in to some extent.
• As continuously reinforced, females are usually primarily the
audience for romantic films. However, our own research concluded
there was an equilibrium in genders who enjoyed watching romantic
films. Many of those who participated in our research also suggested
a typical favourite romantic film was ‘The Notebook’ which reinforces
our trust in producing our film trailer with new line cinema.
4. Convention of genre and form.
• From our individual research into the conventions of genre and form we
found out a range of elements which are associated with successful film
trailers. For example the typical ‘boy meets girl’ scenario. Within our trailer
we aim to show how a couple meet and how they break-up but a narrative
resolution brings them back together in the end. Our trailer will begin with
a coin toss which is used to show the instability of the couples relationship,
the coin falls to the floor and the male walks away. At the end of the trailer
the coin toss reappears and the male catches the coin to signify his control
and dominance. Our trailer therefore also emphasises the traditional
‘happy ever after’ of successful films. The story which due to the age of its
actors can also link to the audience on an emotional level.
5. What are our ideas?
In summary our film trailer is about a young couple who have been together for a
few years and after a conflict they decide to go there separate ways. The trailer
aims to transition through the time before there relationship and how they cope
afterwards being apart. It shows how they struggle to fit back in to the normal lives
they had before and as a results are drawn back together.
We have discussed a variety of scenes which would be included, specifically we
decided on a scene with the couple on a park bench, talking and reminiscing. We
plan to film for long periods of time into the late evening where the sun can be
seen setting in the background. During the editing stage we would fast forward the
footage to show how they spend long period of time in each others company
completely oblivious to the world around them.
Another scene which would be present before the ending coin toss scene would be
a scene of the couple before they broke up dancing in a nightclub together and
then a scene transitioning to a wedding where they are dancing together in a more
sophisticated and formal occasion. This would therefore signify how they have
grown up into a more mature state and are back together.
6. How will this challenge conventions?
• In some aspects we will challenge the expectations for the
conventions of romantic genre in terms of how the female is
perceived. Instead of her appearing vulnerable and less successful we
will show her to be a business women with equally high career
aspects as the male character. It will follow conventions in terms of
how she is emotional and reacts badly to the break-up. Conventions
of genre and form will be similar in the use of props and locations. For
example flowers will be used during the scene where they are
attending a wedding to connote the formality of the situation and
love.
7. For the scene where the couple are sitting on the bench it will be shot
from a distant using a wide shot and from behind. This enabled the shot
to be filmed for a long period of time and also people can be walking
around throughout the day showing how they are isolated in each others
company. We would start filming early afternoon and into the late
evening to show the transition between day and night and the use of the
sunset will connote the romance and intimacy between the couple.
