Promo Package Research

1. Promo Package Research

2. What is a Promo Package?
A promo package is a variety of
different forms of media used to
promote and represent
something. For example, posters,
radio adverts, demo CDs, flyers
and trailers.
Documentaries predominately
use posters, TV adverts, trailers
and radio adverts in order to
promote their films to wider
audiences.

3. Posters
Posters typically include the
Title, Tagline, Reviews and
Credits. This helps to
promote documentaries as
it uses images to promote
the documentary. By
including the use of the
reviews and credits helps to
show the audience what
other people thought of
the film and what directors
and actors have been
involved. This can appeal
more to those who are
more inclined to watch
things made by successful
directors or actors.
Title
Credits
Awards and Nominations
Awards and Nominations
Title
Reviews
Credits
Awards and Nominations

4. TV Adverts
TV adverts typically includes
the Title, Clips or Soundbites
from documentary, Reviews,
Credit and usually ends with
promotional poster. It ends
with the promotional poster
because it’s the piece of
promotional media seen the
most by the potential audience
members and ends the advert
with something that would be
familiar with the audience. TV
adverts are seen by thousands
of people resulting in a large
amounts of people being
exposed to the documentary.

5. Trailer
The average Trailer includes the Title,
Tagline, Reviews, Clips from film. This
helps to give a brief feel and look to
the entirety of the documentary and
draws in audience. Trailers typically
end with the promotional poster so it
relates back to an image the audience
is familiar with. This works well with
documentaries because it helps to
engage the audience by giving them a
piece of what is to come. This then
makes the audience want to see more
of the documentary.
Trailer for the 2015 Documentary Amy :
https://www.youtube.com/watch?v=_2yClwmNuLE