3. Advertisers & Sponsors
Generate revenue by negotiating deals with advertisers and sponsors.
Audio and
Display Ads
Revenue
Giveaways Advertorials
$
Product
Reviews
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4. Media Kit - Building a Case for Your Show
Now that you have your show branding all set and ready to go, you need
to build a compelling case for advertisers in the form of a media kit that
reflects your brand and includes the following:
• Introduction (describe yourself & your expertise)
• Your show (i.e. what’s it about, when is it?)
• Your audience (i.e. age, gender, location, income)
• Show stats (i.e. listeners, visitors)
• Online media reach (i.e. Klout, followers, fans, etc.)
• Awards, press mentions, testimonials
• Advertising Opps (i.e. banner, audio ads, etc.)
• Pricing/Payment
• About BlogTalkRadio (refer to our media kit)
* You can also put together a customized pitch based on a specific advertiser you are
targeting (i.e. contest giveaway, product mention, etc.)
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5. Resources
We found that the Mommy Blogger Club Network has some great
resources for hosts looking to monetize content.
• How To Accept Adshttp://www.mombloggersclub.com/page/how-to-
accept-ads-on-your-blog
• Media Kit Templatehttp://www.mombloggersclub.com/page/media-kit-
template-for-mom
Also Helpful
• Blogging Basics 101http://www.bloggingbasics101.com/2009/02/your-
blogs-media-kit/
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