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TECHNICAL FOLIO
Fashion designer
Jacob Brunnhage
Photographer
Andrew Stubbersfield
Photoshoot location
150 Campbell st,
Surry hills Sydney 2000
Australia
Model
Reynold Cole
Retouch
Andrew Stubbersfield
Print
Juergens & Co.
Print year
2014
Brand philosophy
2
Target market
3
Product proposal
4
Compeditors
5
A/W 2015 collection
tech/spec pack
8
T-shirt
9
Long sleeved t-shirt
15
Tank
21
Bomber jacket
27
Hoodie
33
Pants
39
Shorts
45
Leggins
51
Beauty can arise from the most
unusual of places born from
existential space - deep
within the depths the dark abyss
comes Vöid.
Vöid is about exploring new paths
for the modern man who is eager to
dress in a unique style that represents
him. Void is for the fearless who are
unbound by perception.
Our goal is to create a fashion forward
brand that blends our roots from
the streets, music and art - drawing
inspiration from current street style and
catwalk trends.
The signature of Vöid can be identified
by a unique style of expression,
executed by eccentric silhouettes and
great attention to detail.
PHILOSOPHY
02
When
The target market is essentially geared to males, between the ages
of 20-35. They live in the bigger cities in and outside Australia
including Sydney, Melbourne, Berlin, Amsterdam, Tokyo, New York,
Los Angeles, Paris and Hong Kong.
They are medium income earners, having completed or are studying
to complete a bachelor degree. If they are not studying they are
working part time/full time. The vast majority work within the creative
industry - predominantly graphic design, enviromental design, music,
fashion, retail business and hospitality.
Our customer is passionate about fashion, he knows his style but also
follows current trends when suited to his taste. In their own time they
follow fashion blogs, companies and bloggers on Instagram, Tumblr,
Twitter and Facebook.
On occasion he will buy Style magazine, GQ, Esquire, Fantastic
man, Numero Homme, Grind, Vogue, Fashion For Men, V Man.
Online he prefers to visit sites such as Hypebeast.com, HighSnobiety.
com, Style.com, Soundcloud.com, TheSartorialist.com, JakJan.com.
Music is fundamental to his life and is the greatest source of
inspiration for his fashion styles. From time to time he visit clubs
and festivals, particularly the following: Field Day, Splendour in the
Grass, Big Day Out. Preferred music artist are A$ap Rocky, Kanye
West, Jay-Z, Frank Ocean, Flume, Wiz Khalifa, Tyga, The Cool Kids
and more.
Travel also plays a huge role in daily life, because this particular
individual is inclined to adventure and spontenaity. He enjoys eating
food at trendy resturants and loves to meet new people and socialise.
Visiting New York, L.A Tokyo and Paris is a must on his bucket list.
TARGET MARKET
Vöid offer quality products and what defines us is the bold and
oblique style with a dark and limited colour palette. Our main focus
is design, construction elements and silhouettes, though price will still
be at affordable and competitive level.
•	 European sizing, for tops: Small, Medium and large. 		
For bottoms: 28, 30, 32, 33.
•	 Produced in China, minimum order of 500 items per design.
•	 Price point reached through alternative fabrics and fabric blends.
PRODUCT PROPOSAL
Jackets
Tops
Sweaters/hoodies
T-shirts/tops
Pants/bottoms
$150-250 AUD
80-150 AUD
$120-200 AUD
$50-100 AUD
$120-180 AUD
04
TARGET MARKET
Age 18-35.
Male and female.
Majority are asian.
Customers occupation are students, casual/
part time workers or young working adults. They
have middle income and often have a strong
sense of style and knowledge of fashion.
TARGET MARKET
Age 20-30.
Males only.
Customers are young working adults with
middle to high income since the prices are quite
high. They are diligent readers and are aware
of trends, they also enjoy design and culture.
Typically hails from inner cbd, Newtown, Bondi,
Surry Hills and Paddington.
ABOUT
Sydney based brand. Produced in China. Drops
new styles every month. Middle price range,
average quality some buttons and stitching are
of very poor quality. Distribution via their website
(ships national only), with stores in Sydney and
Melbourne.
ABOUT
A sydney based brand created by one of
the founders of Ksubi. Prices are within the
higher range and produce locally in Australia.
They drop styles once a season. They have
distrubution in about 30 stores across australia
and 30 more world wide.
PRODUCT OFFER
Their products are different to most brands and
what they call “art meets fashion”. Elegant street
wear with a hint of futuristic design most likely
inspired by Rick Owens. Branded as upper street
brand with some dressy style to it, making things
from t-shirts to jackets. Products are sometimes
made for both men and women.
PRODUCT OFFER
They sell menswear only and beside garments
they also sell shoes, sunglasses and jewellery.
The brand has a gothic feel and focuses on
washes and silhouette. They sell a lot of leather
products as well.
COMPETITORS
TARGET MARKET
Age 17-30.
Males only.
Customers are students or young working adults
with middle income. They live in the bigger cities
in areas such as Bondi and Paddington and
tend to be younger.
TARGET MARKET
Age 25-35.
Male and females.
Customers are full time workers and have a
middle to upper income are fashion educated.
They dare to wear something different compared
to others and are willing to pay a bit more for
their products. They live in the bigger cities
and in areas such as Sydney CBD, Surry Hills,
Paddington.
ABOUT
A Sydney based brand made and owned by
Chronicles Of Never. Products are in the middle
to high on price range since products are quite
basic but it’s locally made in Australia. They
drop styles once a season and produces basic
garments with their own little twist to stand out.
They have an online store and General Pants
stocks their products.
ABOUT
A Sydney based store chain, established in
2010. May Day market Sells products from up
and coming designers from both Australia and
England. They have stores online, but also in
Westfield, Sydney CBD on the same floor as
other australian upper class brands.
PRODUCT OFFER
They sell menswear only. It’s a subtle version of
Chronicles Of Never and a little bit more basic
looking comparing to their big brother. Here you
have exaggered silhouettes, prints, basic t-shirts,
sunglasses and oversized sweatshirts.
PRODUCT OFFER
Products are both casual and formal wear.
Above from selling clothes they stock shoes,
bags, sunglasses and leather goods. These sort
of products are for the people who dare and
knows their fashion. You can find low crotch
pants to $130 assymetric tees.
COMPEDITORS
06
05
OBSIDIAN
Autumn/winter collection 2015
Tech/spec packs
08
10
Oversized t-shirt with assymetric
side seam on wearers right side.
COST PAGE
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Description: Obscur top
Style no: AW151004
Comments: T-shirt with assymetric side seam on wearers right side
Fabric
Accessory and freight details
Subtotal of fabrics
SKETCH
Self Poly cotton 3.00 155 cm 110 cm $3.30
$3.30
-
-
-
-
Contrast 1
Contrast 2
Lining
Care labels
Pressing
Freight
Hanger
Header labels
Raw cost
Total wholesale
Total retail
Swing tags
Advertising
Make price
Wash
Size labels
Subtotal
accessories
1
1
1
1
1
70%
220%
1
1
-
1
$0.05
$1.00
$1.00
$0.25
$0.05
$15.90
$27.03
$59.00
$0.20
$1.00
$9.00
-
$0.05
$3.60
Fusing
Type
Description $ Per/m Width Yield Cost
CostAmount
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Description: Obscur top
MAKE PAGE
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M LComments: T-shirt with assymetric side seam on wearers right side
Front Back
12
Sewn in label in
center under back
neck band.
Overlocked seams from inside with
special finish on outside as illustrated.
Turned hem finished
with 8mm mock safety
stitch hem.Care and size label 8
cm from hem.
Double layered neckband
sewn on to body with special
overlocking.
Sleeves sewn to
body with Special
overlocking.
Style no: AW151004
SIZE PAGE
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Description: Obscur top
Comments: T-shirt with assymetric side seam on weareres right side
Measuring PT
D
A
C
E
D
J
FG
A
B
H
I
H
J
E
I
F
Description
1/2 chest
Neck band width
Top sleeve length
Sleeve hem circumference
Front waist width
Under sleeve length
Front hem width
Incrament
0.6
0.6
0
14.8 cm
38.8 cm
15.4 cm
39.4 cm
16 cm
40 cm
6.5 cm9 cm9 cm
Small Medium Large
Front Back
K
M
G
L
CB length
Back hem width
Length from HSP
0.6
0.6
1.2
71.8 cm
60.3 cm
74.1 cm
72.4 cm
60.9 cm
75.3 cm
73 cm
61.5 cm
76.5 cm
K
L
N
M
B
C
N
1/2 neck width
Front neck drop
2.5
0
2.5
2.5
55.2 cm
45.5 cm
37 cm
57.7 cm
48 cm
39.5 cm
60.5 cm
1.5 cm1.5 cm1.5 cm
50.5 cm
42 cm
1.2
0.3
50.1 cm
8.4 cm
51.3 cm
8.7 cm
52.5 cm
9 cm
Armhole circumference 1.2 50.1 cm 51.3 cm 52.2 cm
3 cmBack neck drop 0.3 2.4 cm 2.7 cm
Style no: AW151004
Description: Obscur top
ACCESSORY PAGE
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M LComments: T-shirt with assymetric side seam on weareres right side
Fabric
Accessories
Colour way 1
(S) Black polyester/cotton Sand grey polyester/cotton White polyester/cotton
(C) 1
(C) 2
(L)
(F)
Contrast
Buttons
Self
Top stitching thread
Eyelets
Overlocking thread
Bar tack
Colour way 2 Colour way 3
14
Type/Qty/Colour
Cotton, N/A, black
Cotton, N/A, black.
Cotton, N/A, grey.
Cotton, N/A, grey.
Cotton, N/A, white.
Cotton, N/A, white.
Type/Qty/Colour Type/Qty/Colour
Style no: AW151004
Black
C0M0Y0K100
White
C0M0Y0K0
Grey
C61M53Y52K24
Oversized and longsleeved tee with thunmholes on
cuffs and assymetric sideseam on wearers left side.
16
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Description: Morph top
Style no: AW151003
Comments: Long sleeved t-shirt with thumbholes in cuffs
Fabric
Accessory and freight details
Subtotal of fabrics
SKETCH
Self Viscose jersey 3.50 155 cm 180 cm $6.30
$6.30
-
-
-
-
Contrast 1
Contrast 2
Lining
Care labels
Pressing
Hanger
Header labels
Raw cost
Total wholesale
Total retail
Swing tags
Advertising
Make price
Wash
Size labels
Subtotal
accessories
1
1
1
1
70 %
229 %
1
1
-
1
$0.05
$1.00
$0.25
$0.05
$17.90
$30.43
$69.00
$0.20
$1.00
$8.00
-
$0.05
$3.60
Fusing
Type
Description $ Per/m Width Yield Cost
CostAmount
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Freight 1 $1.00
COST PAGE
Description: Morph top
Style no: AW151003
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Front Back
Double layered cuffs
sewn on to body with 8
mm mock safety stitch.
Thumbhole made by 3.5
cm buttonhole cutout finish
4 cm from hem.
Sewn in label in
center under back
neck band.
Overlocked seams from inside with
special finish on outside as illustrated.
Turned hem finished
with 8mm mock safety
stitch hem.
Comments: Long sleeved t-shirt with thumbholes in cuffs
Care and size label 8
cm from hem.
MAKE PAGE
18
Double layered neckband
sewn on to body with special
overlocking.
Sleeves sewn to
body with Special
overlocking.
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Measuring PT Description Incrament Small Medium Large
Front Back
Comments: Long sleeved t-shirt with thumbholes in cuffs
D
A
G
J
E
F
H
1/2 chest
Neck band width
Top sleeve length
Cuff circumference
Front waist width
Under sleeve length
2.5
0
2.5
0.6
0.6
0
22.5 cm
57.8 cm
19.8 cm
25 cm
58.4 cm
20.4 cm
53 cm53 cm
27.5 cm
1.3 cm1.3 cm1.3 cm
59 cm
21 cm
53 cm
M
O
K
L
N Armhole circumference
CB length
Cuff length
Thumhole length
Length from HSP
1.2
0.6
0
0
1.2
48.6 cm
85.8 cm
81.6 cm
49.8 cm
86.4 cm
82.8 cm
51 cm
87 cm
2 cm
20.3 cm20.3 cm20.3 cm
3.5 cm3.5 cm3.5 cm
84 cm
B
C
P
Q
1/2 neck width
Front neck drop
Back neck drop
1.2
0.3
0.3
68.6 cm
11.9 cm
1.4 cm
69.8 cm
12.2 cm
1.7 cm
71 cm
12.5 cm
C
E
J
D
K
M L
F G
A B
H
I
N O
P
Q
I
1/2 sleeve width 0.6 13.3 cm 13.9 cm 14.5 cm
45.5 cm 48 cm 50.5 cm
Front hem width
Back hem width 0.6 60.3 cm 60.9 cm 61.5 cm
2.5 37 cm 39.5 cm 42 cm
SIZE PAGE
Description: Morph top
Style no: AW151003
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Fabric
Accessories
Colour way 1
(S) Sand grey Viscose jersey White Viscose jersey Black Viscose jersey
(C) 1
(C) 2
(L)
(F)
Self
Eyelets
Zips #2
Zips #1
Colour way 2 Colour way 3
Comments: Long sleeved t-shirt with thumbholes in cuffs
ACCESSORY PAGE
20
Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour
Cotton, N/A, sand grey.
Cotton, N/A, sand grey.
Cotton, N/A, white.
Cotton, N/A, white.
Cotton, N/A, black.
Cotton, N/A, black.
Contrast
Top stitching thread
Overlocking thread
Description: Morph top
Style no: AW151003
Sand grey
C44M39Y39K3
Black
C0M0Y0K100
White
C0M0Y0K0
Tank made in imitation leather with deep neck and side zippers in metal.
22
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Fabric
Accessory and freight details
Subtotal of fabrics
SKETCH
Self Imitation leather 13.63
1.50 112 cm 86 cm
150 cm 1m $13.63
$1.29
$14.92
-
-
Polyester
-
Contrast 1
Contrast 2
Lining
Care labels
Pressing
Freight
Hanger
Header labels
Raw cost
Total wholesale
Total retail
Swing tags
Advertising
Make price
Wash
Size labels
Subtotal
accessories
1
1
1
1
1
50%
220%
1
1
2
-
1
$0.05
$1.00
$1.00
$0.25
$0.05
$39.52
$59.28
$129.00
$0.20
$1.00
$20.00
$1.00
-
$0.05
$4.60
Fusing
Type
Description $ Per/m Width Yield Cost
CostAmount
Style no: AW151009
Comments: Leather tank with invinzible zips on sideseams.
Description: Chrome top
-
-
- - -
- -
-- -
Zips, 15 cm
closed ended,
metal.
COST PAGE
Style no: AW151009
Description: Chrome top
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Front Back
Fully lined and bagged out.
Turn up 2.5cm twin needle hem.
Care and size label 8
cm from hem.
Side zippers
Sewn in label in
center under back
neck band.
12 mm seams with overlocking for inside.
Comments: Leather tank with invinzible zips on sideseams.
MAKE PAGE
24
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Measuring PT Description Incrament Small Medium Large
Front Back
Comments: Leather tank with invinzible zips on sideseams.
D
E
F
1/2 chest
1/2 waist
1/2 hem
2.5
2.5
2.5
49 cm
50.5 cm
50.5 cm
51.5 cm
53 cm
53 cm
54 cm
55.5 cm
55.5 cm
G
I
H
Armhole circumference
CB length
Length from HSP
1.2
0.6
1.2
63.6 cm
84.3 cm
85.6 cm
64.8 cm
84.9 cm
86.8 cm
66 cm
85.5 cm
1 cm
4 cm
88 cm
B
A
C
J
K
1/2 neck width
Shoulder width
Front neck drop
Back neck drop
Side zip length
0.6
0.7
0.3
0.3
0
18.8 cm
15.9 cm
0.4 cm
3.4 cm
19.4 cm
16.2 cm
0.7 cm
3.7 cm
20 cm
6.5 cm5.8 cm5.1 cm
16.5 cm
C
E
D
F
A B
G H
I
K
J
SIZE PAGE
Style no: AW151009
Description: Chrome top
Comments: Leather tank with invinzible zips on sideseams.
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Fabric
Accessories
Colour way 1
(S) Black imitation leather Grey imitation leather
Black polyester Black polyester
(C) 1
(C) 2
(L)
(F)
Self
Zippers
Colour way 2 Colour way 3
ACCESSORY PAGE
26
-Size 5, metal teeth,
15 cm, closed end.
-Qty: 2.
-Black tape, silver teeth.
-Size 5, metal teeth,
15 cm, closed end.
-Qty: 2.
-Black tape, silver teeth.
Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour
Cotton, N/A, black
Cotton, N/A, black.
Cotton, N/A, grey
Cotton, N/A, grey.
Contrast
(Lining)
Top stitching thread
Overlocking thread
Style no: AW151009
Description: Chrome top
Black
C0M0Y0K100
Grey
C61M53Y52K24
Black
C0M0Y0K100
Black
C0M0Y0K100
Bomber jacket with panels across chest
and vertically on front. Split hem design
and pocket on sleeve with metal zipper.
28
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Fabric
Accessory and freight details
Subtotal of fabrics
SKETCH
Self 100% Nylon 4.00
3.50
-
155 cm
-
150 cm
-
147 cm
-- - -
150 cm $6.00
$5.25
-
$11.55
-
Grey viscose/jersey
-
Contrast 2
Lining
Care labels
Zip #2: 15 cm
closed end
metal zip
Pressing
Freight
Hanger
Header labels
Raw cost
Total wholesale
Total retail
Buttons
Swing tags
Advertising
Make price
Zip #1: 50 cm
open ended
metal zip
Wash
Size labels
Subtotal
accessories
1
1
1
1
1
1
70%
240 %
2
1
1
1
-
1
$0.05
0.40
$1.00
$1.00
$0.25
$0.05
$48.90
$83.13
$199.00
$0.35
$0.20
$1.00
$28.00
$5.00
-
$0.05
$9.35
Interfacing
Type
Description $ Per/m Width Yield Cost
CostAmount
Style no: AW152001
Comments: Bomber jacket with panels and split hem.
Description: Obsidian jacket
3.00 142 cm 0.10 m $0.30Cotton ribContrast 1
COST PAGE
Style no: AW152001
Description: Obsidian jacket
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Front Back
Fully lined.
Double layered collar
sewn into body with mock
safety stitch.
Care and size label 8
cm from hem.
Double layered hem
sewn on to body. 8
mm mock safety stitch.
Zipper ends before
hem band.
Sewn in label in
center under back
neck band.
Panels on front on
both sides of center.
Panel on back overlocked
and finished with pin
stitching.
Zipper with pocket inside
to left. 2nd layer of fabric
pinstitched to self and
finished with stitching on
vertically to create 3 smaller
pockets.
Double layered cuffs sewn
on to body. 8 mm mock
safety stitch.
12 mm seams with overlocking for inside.
Comments: Bomber jacket with panels and split hem.
Welt pocket on angle.
MAKE PAGE
30
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Measuring PT Description Incrament Small Medium Large
Front Back
Comments: Bomber jacket with panels and split hem.
C
Q
E
R
S
D
J
I
K
T
F
F
A
B
G
H
L N
O
P
M
X
Y
U
V
D
A
G
J
E
H
F
1/2 chest
Neck band width
Top sleeve length (excl cuff)
1/2 cuff width
1/2 waist
Under sleeve length (excl cuff)
1/2 hem
2.5
0
2.5
2.5
0.6
0.6
0
56 cm
4 cm
61.3 cm
6.3 cm
55 cm
34 cm
58.5 cm
4 cm
60.4 cm
6.9 cm
57.5 cm
36.5 cm
61 cm
4 cm
61 cm
7.5 cm
60 cm
44.5 cm44.5 cm44.5 cm
39 cm
L
X
Y
V
U
T
N
O
P
Q
R
S
K
M
Armhole circumference
CB length (excl neck and hem band)
Sleeve pocket width
Sleeve pocket length
Waistband height
Top panel height
Center panel height
bottom panel height
Vertical center panel width
Pocket length
Pocket width
Cuff length
Length from HSP (excl neck and hem band)
1.2
0.6
0
0
0
0
0
0
0
0
0
0
1.2
56.1 cm
66.8 cm
60.6 cm
57.3 cm
67.4 cm
61.8 cm
58.5 cm
59 cm
15 cm12 cm12 cm
16 cm15 cm15 cm
6 cm6 cm6 cm
5 cm
4 cm
3.5 cm
6 cm
6 cm
6 cm
6 cm
6 cm
6 cm
6 cm6 cm6 cm
15 cm
1.3 cm
15 cm
1.3 cm
15 cm
1.3 cm
4 cm
5.5 cm5.5 cm5.5 cm
63 cm
B
C
Neck width (seam to seam)
Front neck drop
Back panel width
0.6
0.5
1
22.3 cm
7.5 cm
3 cm
22.9 cm
8 cm
5 cm
23.5 cm
8.5 cm
I 1/2 sleeve girth 2 15 cm 17 cm 19 cm
SIZE PAGE
Style no: AW152001
Description: Obsidian jacket
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Fabric
Accessories
Colour way 1
(S)
(C) 1
(L)
Zip #1
Zip #2
Contrast
Lining
Self
Colour way 2 Colour way 3
Comments: Bomber jacket with panels and split hem.
Black Nylon Grey Nylon
Black cotton rib
Black poly/cotton
Grey cotton rib
Grey poly/cotton
ACCESSORY PAGE
32
-Size 5, metal teeth,
15 cm long.
-Qty: 2.
-Black tape, silver teeth.
-Size 5, metal teeth,
15 cm long.
-Qty: 2.
-Black tape, silver teeth.
-Size 5, metal teeth,
50 cm, open ended.
-Qty: 2.
-Grey tape, silver teeth.
-Size 5, metal teeth,
50 cm, open ended.
-Qty: 2.
-Grey tape, silver teeth.
Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour
Top stitching thread
Overlocking thread
Cotton, N/A, black.
Cotton, N/A, black.
Cotton, N/A, grey.
Cotton, N/A, grey.
Style no: AW152001
Description: Obsidian jacket
Black
C0M0Y0K100
Black
C0M0Y0K100
Black
C0M0Y0K100
Grey
C61M53Y52K24
Grey
C61M53Y52K24
Grey
C61M53Y52K24
Oversized hoodie width exaggerated hood and collar.
Kangaroo pocket, split hem design and 3 panels on sleeve.
34
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Fabric
Accessory and freight details
Subtotal of fabrics
SKETCH
Self Cotton/elastine 6.50
3.00
-
-
- -
-
- - -
-
-
160 cm
142 cm
-
200 cm
14 cm
$13
$0.42
-
-
$13.42
Cotton rib
-
-
-
Contrast 1
Contrast 2
Lining
Care labels
Pressing
Freight
Hanger
Header labels
Raw cost
Total wholesale
Total retail
Swing tags
Advertising
Make price
Wash
Size labels
Subtotal
accessories
1
1
1
1
1
70%
230%
1
1
1
-
1
$0.05
$1.00
$1.00
$0.25
$0.05
$51.02
$86.73
$199.00
$0.20
$1.00
$28.00
$6.00
-
$0.05
$9.60
Interfacing
Type
Description $ Per/m Width Yield Cost
CostAmount
Style no: AW152009
Comments : Oversized hoodie with exaggerated front neck.
Description: Sten hoodie
Zip, 70 cm
double open
ended, metal zip
COST PAGE
Style no: AW152009
Description: Sten hoodie
Comments : Oversized hoodie with exaggerated front neck.
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Front Back
Care and size label 8
cm from hem.
Zipper ends before
hem band.
Sewn in label in
center back neck
seam.
Facing edge
overlocked to self
and top stitched with
single needle.
Overlock raw edge.
Hood fully lined.
Facing on sides of
zippers
Pin stitching along self
edge along zipper.
Double layered rib
contrast hoodie hem
sandwitched to self
with overlocking.
Rib contrasting
panel turned
under and pin
sticthed
Double layered cuffs and
hem sewn on to body with 8
mm mock safety stitch.
12 mm seams with overlocking for inside. Single
needle stitch around hem, cuffs and hood band.
Kangaroo pocket
finished with 1.5 cm
top stitch on sides and
pinstitched on center
top.
MAKE PAGE
36
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Measuring PT
A
N
M
M
Q
O
P
O X
Z
1
Y
A
D
E
F
G
H
K
D
F
B
E
C
G
Description
Half a front width
Top sleeve length (excl cuff)
Half sleeve girth
Half waist width
Under sleeve length (excl cuff)
Half hem width
1/2 cuff width
Cuff length
Incrament
1.2
1.2
1.2
0.6
0.6
0.6
0.6
0
0.6
38.1 cm
58.9 cm
17.3 cm
30.1 cm
44 cm
26.6 cm
3.8 cm
3.3 cm
39.3 cm
59.5 cm
17.9 cm
31.3 cm
44 cm
27.8 cm
4.4 cm
3.9 cm
40.5 cm
60.1 cm
18.5 cm
32.5 cm
44 cm
29 cm
5 cm
4.5 cm
Small Medium Large
Front Back
H
M
J
K
L
I
N
P
O
Q
R
T
U
V
X
Y
z
1
Armhole circumference
Front hood height
Back hood height
1/2 hood width (cb to cf)
1/2 hood width (at narrowest point)
Hood panel width
Sleeve panel width
Across back width
Across back waist width
Across back hem width
Facing outside length
Facing inside length
Facing top width
Facing bottom width
Length from HSP (excl hood)
Pocket center height
Pocket side height
1.2
0
0
1.2
0.6
0
2.5
2.5
2.5
1.2
1.2
0.6
0.6
1.2
0.6
0.6
11.3 cm
75.1 cm
26.5 cm
12.8 cm
-
36.6 cm
25.3 cm
3 cm
55 cm
55 cm
52 cm
68.6 cm
69.6 cm
10.3 cm
6.3 cm
54.1 cm
11.9 cm
76.3 cm
27.1 cm
13.4 cm
55.3 cm
-
37.8 cm
25.9 cm
3 cm
57.5 cm
57.5 cm
54.5 cm
69.8 cm
70.8 cm
10.9 cm
6.9 cm
12.5 cm
77.5 cm
28 cm
14 cm
56.5 cm
46 cm46 cm46 cm
28.5 cm
39 cm
26.5 cm
3 cm
60 cm
60 cm
57 cm
71 cm
72 cm
11.5 cm
7.5 cm
B
L
R
C
D
S
T
U
V
IJ
Comments : Oversized hoodie with exaggerated front neck.
S CB length 0.6 73.3 cm 73.9 cm 74.5 cm
SIZE PAGE
Style no: AW152009
Description: Sten hoodie
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: S M L
Fabric
Accessories
Colour way 1
(S)
(C) 1
(C) 2
(L)
(F)
Self
Contrast
Zip
Colour way 2 Colour way 3
Comments : Oversized hoodie with exaggerated front neck.
Black Cotton elastine
Black Cotton rib
Self Self Self
Grey Cotton rib
Grey Cotton elastine
ACCESSORY PAGE
38
-Size 5, metal teeth,
70 cm, open ended.
-Qty: 1.
-Black tape, silver teeth.
-Size 5, metal teeth,
70 cm, open ended,
-Qty: 1.
-Black tape, silver teeth.
Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour
Top stitching thread
Overlocking thread
Cotton, N/A, black.
Cotton, N/A, black.
Cotton, N/A, grey.
Cotton, N/A, grey.
Style no: AW152009
Description: Sten hoodie
Black
C0M0Y0K100
Black
C0M0Y0K100
Grey
C61M53Y52K24
Grey
C61M53Y52K24
40
Low crotch pants, big at hip and skinny
around legs and panels on front and back.
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Fabric
Accessory and freight details
Subtotal of fabrics
SKETCH
Self Ponti knit 8.00
-
-
$2.00
- -
115 cm
- - -
25 cm
-
150 cm
-
-
150 cm
-
$12.00
-
$0.50
-
$12.50
-
-
Poly cotton
-
Contrast 1
Contrast 2
Lining (pockets)
Care labels
Pressing
Freight
Button
2 cm plastic
Hanger
Header labels
Raw cost
Total wholesale
Total retail
Swing tags
Advertising
Make price
Wash
Size labels
Subtotal
accessories
1
1
1
1
1
1
70%
220%
1
1
1
-
1
$0.05
$1.00
$1.00
$0.05
$0.25
$0.05
$50.65
$86.10
$189.00
$0.20
$1.00
$33.00
$1.50
-
$0.05
$5.15
Interfacing
Type
Description $ Per/m Width Yield Cost
CostAmount
Style no: AW153001
Comments : Low crotch pants with panels on front and back.
Description: Sublime pant
Size range: 28, 30, 32, 33.
Zip, size no 3,
17 cm closed
ended metal zip
COST PAGE
Style no: AW153001
Description: Sublime pant
Comments : Low crotch pants with panels on front and back.
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Front Back
Hem rolled 2.5 cm
finished with single
needle top stitch.
Twin needle
stitching around
Fly front.
Button with
buttonhole.
Front panels
finished with twin
needle seams.
Back panels
finished with
twin needle
seams.
Pockets with
pocket bags.
Finished with pin
stitching around
edge.
Double layered
waistband
sandwitched
to self, finished
with single
needle stitch.
2 belt loops on
front and 3 on
back pin stitched to
waistband and self.
Back pockets
stitched with
twin needle
Pocket top stitched
on top 2cm from
edge.
12 mm seams with overlocking for inside.
Size range: 28, 30, 32, 33.
MAKE PAGE
42
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Measuring PT
A
E
C
G
B
F
D
H
Description
Waistband height
Inleg
1/2 hip
Front crotch height (excl waistband)
1/2 waist
1/2 Thigh
Outleg
Fly width
Fly height
23.5 cm
43 cm
19 cm
32.5 cm
96 cm
6.5 cm6.5 cm6.5 cm6.5 cm
67 cm67 cm67 cm67 cm
26 cm
41 cm
21.5 cm
34 cm
102 cm
22 cm22 cm22 cm22 cm
32 34
Front Back
I
M
K
J
N
O
P
Q
R
L
Front pocket width
1/2 hem width
Back pocket distance from waistband
Back pocket distance from center back
Back pocket width (right side to center)
Back pocket width (left side to center)
Back crotch height
Belt loop width
Front pocket height
1.5
Increment
0
2.5
2.5
0.6
0
1
0
0
0
0.6
0
0
0
0
1
0
0
21 cm
42 cm
16.5 cm
31 cm
90 cm
30
13.8 cm
48 cm
18.5 cm
41 cm
14 cm
29.5 cm
84 cm
28
13.2 cm
47 cm 49 cm
14.4 cm
4 cm4 cm4 cm4 cm
6 cm6 cm6 cm6 cm
12.5 cm12.5 cm12.5 cm12.5 cm
9.5 cm9.5 cm9.5 cm9.5 cm
5 cm5 cm5 cm5 cm
5.5 cm6 cm6 cm6 cm
10.5 cm 10.5 cm 10.5 cm 10.5 cm
50 cm
1 cm1 cm1 cm1 cm
15 cm
Comments : Low crotch pants with panels on front and back.
A
M
R
N
Q
OP
K J
G
D
E
F
L
B
I
H
Size range: 28, 30, 32, 33.
SIZE PAGE
Style no: AW153001
Description: Sublime pant
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Fabric
Accessories
Colour way 1
(S)
(C) 1
(C) 2
(L)
(F)
Contrast
(pocketing)
Ponti
Zip
Colour way 2 Colour way 3
Comments : Low crotch pants with panels on front and back. Size range: 28, 30, 32, 33.
Black Ponti
Black Poly/cotton Black Poly/cotton
Grey Ponti
ACCESSORY PAGE
44
Type/Qty/Colour
-Type: round plastic button,
2 cm wide four holes.
-Qty: 1.
-Colour: black.
-Type: round plastic button,
2 cm wide four holes.
-Qty: 1.
-Colour: black.
-Type: plastic zipper, size 3,
20 cm, closed end.
-Qty: 1.
-Colour: black.
-Type: plastic zipper, size 3,
20 cm, closed end.
-Qty: 1.
-Colour: black.
Type/Qty/Colour Type/Qty/Colour
Top stitching thread
Overlocking thread
Cotton, N/A, black.
Cotton, N/A, black.
Cotton, N/A, grey.
Cotton, N/A, grey.
Style no: AW153001
Description: Sublime pant
Black
C0M0Y0K100
Black
C0M0Y0K100
Grey
C61M53Y52K24
Grey
C61M53Y52K24
Shorts with baggy style and low crotch, panels on front and back. 46
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Fabric
Accessory and freight details
Subtotal of fabrics
SKETCH
Self Cotton drill 6.00
-
-
$1.00 110 cm
- - -
10 cm
150 cm
-
-
150 cm
-
$9.00
-
$9.60
-
-
Standard
Contrast 1
Contrast 2
Care labels
Pressing
Freight
Hanger
Header labels
Raw cost
Total wholesale
Total retail
Swing tags
Advertising
Make price
Wash
Size labels
Subtotal
accessories
1
1
1
1
1
1
1
70%
220%
1
1
-
1
$0.05
$1.00
$1.00
$0.05
$0.25
$0.05
$47.75
$81.17
$179.00
$0.20
$1.00
$33.00
-
$0.05
$5.15
Fusing
Type
Description $ Per/m Width Yield Cost
CostAmount
Style no: AW153005
Comments : Oversized shorts with straight and very low crotch.
Description: Ashlar shorts
otch pants
kets and back pock-
$2.00 115 cm 25 cm $0.50
$0.10
Poly cottonLining (pockets)
Size range: 28, 30, 32, 33.
Button, black
2 cm plastic
$1.50
Zip, size no 3,
17 cm closed
ended metal zip
COST PAGE
Style no: AW153005
Description: Ashlar shorts
Comments : Oversized shorts with straight and very low crotch.
Skinny low crotch pants
with side pockets and back pock-
ets
Skinny low crotch pants
with side pockets and back pock-
ets
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Front Back
Hem finished with 2.5
cm twin needle top
stitch.
Button with
buttonhole.
Panels finished
with twin needle
seams.
Panels with twin
needle finish.
Pockets with
pocket bags.
Finished with pin
stitching around
edge.
Double layered
waistband
sandwitched to
self, finished with
single needle top
stitch.
2 belt loops on
front and 3 on
back pin stitched to
waistband and self.
Back pockets twin
stitched to self
Pocket top stitched
on top 2cm from
edge.
12 mm seams with overlocking for inside.
Outside has twin needle seams.
Tucks.
Fusing in waistband.
Twin
needle stitching
around fly front.
Size range: 28, 30, 32, 33.
48
MAKE PAGE
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Front Back
Comments : Oversized shorts with straight and very low crotch.
nts
back pock-
inny low crotch pants
th side pockets and back pock-
s
Measuring PT
A
E
C
G
B
F
D
H
Description
Waistband height
Inleg
1/2 hip
Front crotch height (excl waistband)
1/2 waist
1/2 thigh width
Outleg
Fly width
Fly height
4 cm
20.5 cm
44 cm
43.5 cm
23.5 cm
48.4 cm
4 cm
15.5 cm12 cm12 cm12 cm
23 cm
45 cm
46 cm
25 cm
49 cm
20.5 cm20.5 cm20.5 cm20.5 cm
32 34
I
M
K
J
N
O
P
Q
R
L
Front pocket width
1/2 hem
Back pocket distance from waistband
Back pocket distance from center back
Back pocket width (right side to center)
Back pocket width (left side to center)
Back crotch length (excl waistband)
Belt loop width
Front pocket height
1.5
Increment
0
2.5
2.5
0.6
0
1
0
0
0
0.6
0
0
0
0
1
0
0
4 cm
18 cm
43 cm
41 cm
22 cm
47.8 cm
30
29.3 cm
4 cm
15.5 cm
42 cm
38.5 cm
20.5 cm
47.2 cm
28
28.7 cm 29.9 cm
4.5 cm4.5 cm4.5 cm4.5 cm
8.5 cm8.5 cm8.5 cm8.5 cm
10.5 cm10.5 cm10.5 cm10.5 cm
6 cm6 cm6 cm6 cm
6 cm
6 cm
6 cm
6 cm
6 cm
6 cm
6 cm
6 cm
11 cm11 cm11 cm11 cm
45 cm44 cm43 cm42 cm
1 cm1 cm1 cm1 cm
30.5 cm
A
M
R
N
Q
OP
K
J
G
D
E
F
L
B
C
I
H
Size range: 28, 30, 32, 33.
SIZE PAGE
Style no: AW153005
Description: Ashlar shorts
Comments : Oversized shorts with straight and very low crotch.
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Fabric
Accessories
Colour way 1
(S) Black cotton drill
(weight = 10 ounce)
Grey cotton drill
(weight = 10 ounce)
Black Poly/cotton Black Poly/cotton
(C) 1
(L)
(F
Self
Facing
(pocket)
Buttons
Zip
Overlocking
Top stitching
Colour way 2 Colour way 3
Size range: 28, 30, 32, 33.
50
ACCESSORY PAGE
Type/Qty/Colour
-Type: round plastic button,
2 cm wide four holes.
-Qty: 1.
-Colour: black.
-Type: round plastic button,
2 cm wide four holes.
-Qty: 1.
-Colour: black.
-Plastic zipper, size 3,
17 cm, closed end.
-Qty: 1.
-Black tape, black teeth.
-Plastic zipper, size 3,
17 cm, closed end.
-Qty: 1.
-Black tape, black teeth.
Type/Qty/Colour Type/Qty/Colour
Cotton, N/A, black
Cotton, N/A, black
Cotton, N/A, grey.
Cotton, N/A, grey.
Style no: AW153005
Description: Ashlar shorts
Black
C0M0Y0K100
Black
C0M0Y0K100
Grey
C61M53Y52K24
Grey
C61M53Y52K24
52
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Fabric
Accessory and freight details
Subtotal of fabrics
SKETCH
Self Nylon spandex 8.00
-
-
-
-
-
-
-
-
-
-
-
-
-
150 cm
-
-
-
-
110 cm
-
$8.80
-
$8.80
-
-
-
-
Contrast 1
Contrast 2
Lining
Elastic, white,
90cm long,
3 cm wide
Care labels
Pressing
Freight
Hanger
Header labels
Raw cost
Total wholesale
Total retail
Swing tags
Advertising
Make price
Wash
Size labels
Subtotal
accessories
1
1
1
1
1
1
70%
220%
1
1
-
1
$0.20
$0.05
$1.00
$1.00
$0.25
$0.05
$20.60
$35.02
$79.00
$0.20
$1.00
$8.00
-
$0.05
$3.80
Interfacing
Type
Description $ Per/m Width Yield Cost
CostAmount
Style no: AW153008
Comments : Fitted leggings.
Description: Onyx leggings
Size range: 28, 30, 32, 34.
COST PAGE
Style no: AW153008
Description: Onyx leggings
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Front Back
Mock safety stitched
and finished with 2.5
twin needle hem.
Waistline turned over and
elastic inserted. Finished
with mock safety stitch.
12 mm seams with overlocking for inside.
Outside has twin needle seams.
Comments : Fitted leggings. Size range: 28, 30, 32, 34.
MAKE PAGE
54
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Front Back
Comments : Fitted leggings.
Measuring PT
A
E
C
G
B
F
D
H
Description
Waistband height
Inleg
1/2 hip
Front crotch height
1/2 waist
1/2 Thigh
Outleg
3 cm3 cm3 cm
35 cm32.5 cm30 cm
3.5 cm
76.5 cm76.5 cm76.5 cm76.5 cm
19.5 cm17 cm14.5 cm12 cm
26.5 cm25.5 cm24.5 cm23.5 cm
37.5 cm
21.5 cm20 cm18.5 cm17 cm
97 cm96.4 cm95.8 cm95.2 cm
32 34
I
1/2 hem
Back crotch height 33 cm32 cm31 cm30 cm
12.5 cm11.9 cm11.3 cm10.7 cm
A
G I
B
C
F
H
D
E
Increment 3028
1.5
0
2.5
2.5
0.6
0
1
0.6
1
Size range: 28, 30, 32, 34.
SIZE PAGE
Style no: AW153008
Description: Onyx leggings
Date: 19/03/2014 Story/season: A/W 2015
Block#
Pattern maker: Kirstie Stringer
Size range: 28, 30, 32, 34.
Fabric
Accessories
Colour way 1
(S) Black nylon/spandex Grey nylon/spandex White nylon/spandex
(C) 1
(C) 2
(L)
(F)
Elastic
Overlocking thread
Top stitching thread
Colour way 2 Colour way 3
Comments : Fitted leggings.
ACCESSORY PAGE
56
Cotton, N/A, black.
-Type: elastic, 20 mm thick,
110 cm long, 2.5 cm wide.
-Qty: 1.
-Colour: Black.
-Type: elastic, 20 mm thick,
110 cm long, 2.5 cm wide.
-Qty: 1.
Colour: Black.
-Type: elastic, 20 mm thick,
110 cm long, 2.5 cm wide.
-Qty: 1.
Colour: black.
Cotton, N/A, black.
Cotton, N/A, grey. Cotton, N/A, white.
Cotton, N/A, grey. Cotton, N/A, white.
Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour
Self
Contrast
Style no: AW153008
Description: Onyx leggings
Black
C0M0Y0K100
White
C0M0Y0K0
Grey
C61M53Y52K24
Image references:
Saxony Logo
http://pandasmonium.files.wordpress.com/2013/03/saxony_logo.jpg
Chronicles Of Never logo
http://3.bp.blogspot.com/-NY_vS1-YbBw/TWn8TT6OwRI/AAAAAAAAngo/ZBt01a7kLqU/
s1600/chronicles%2Bof%2Bnever%2Blogo4.jpg
Black Noise White Rain Logo
http://2.bp.blogspot.com/_JT43ZNYv3Mk/TLkiy4dLazI/AAAAAAAAisQ/m81trukJpzc/s1600/
Black+Noise+White+Rain+4.jpg
May Day Market
http://res.cloudinary.com/wlabs/image/fetch/c_limit,f_auto,q_25,w_2048/http://res.cloudinary.
com/wlabs/image/upload/j9zbyzoqsiyetxgw10kp.jpg
58
Technical folio

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Technical folio

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  • 4. Fashion designer Jacob Brunnhage Photographer Andrew Stubbersfield Photoshoot location 150 Campbell st, Surry hills Sydney 2000 Australia Model Reynold Cole Retouch Andrew Stubbersfield Print Juergens & Co. Print year 2014 Brand philosophy 2 Target market 3 Product proposal 4 Compeditors 5 A/W 2015 collection tech/spec pack 8 T-shirt 9 Long sleeved t-shirt 15 Tank 21 Bomber jacket 27 Hoodie 33 Pants 39 Shorts 45 Leggins 51
  • 5. Beauty can arise from the most unusual of places born from existential space - deep within the depths the dark abyss comes Vöid. Vöid is about exploring new paths for the modern man who is eager to dress in a unique style that represents him. Void is for the fearless who are unbound by perception. Our goal is to create a fashion forward brand that blends our roots from the streets, music and art - drawing inspiration from current street style and catwalk trends. The signature of Vöid can be identified by a unique style of expression, executed by eccentric silhouettes and great attention to detail. PHILOSOPHY 02
  • 6. When The target market is essentially geared to males, between the ages of 20-35. They live in the bigger cities in and outside Australia including Sydney, Melbourne, Berlin, Amsterdam, Tokyo, New York, Los Angeles, Paris and Hong Kong. They are medium income earners, having completed or are studying to complete a bachelor degree. If they are not studying they are working part time/full time. The vast majority work within the creative industry - predominantly graphic design, enviromental design, music, fashion, retail business and hospitality. Our customer is passionate about fashion, he knows his style but also follows current trends when suited to his taste. In their own time they follow fashion blogs, companies and bloggers on Instagram, Tumblr, Twitter and Facebook. On occasion he will buy Style magazine, GQ, Esquire, Fantastic man, Numero Homme, Grind, Vogue, Fashion For Men, V Man. Online he prefers to visit sites such as Hypebeast.com, HighSnobiety. com, Style.com, Soundcloud.com, TheSartorialist.com, JakJan.com. Music is fundamental to his life and is the greatest source of inspiration for his fashion styles. From time to time he visit clubs and festivals, particularly the following: Field Day, Splendour in the Grass, Big Day Out. Preferred music artist are A$ap Rocky, Kanye West, Jay-Z, Frank Ocean, Flume, Wiz Khalifa, Tyga, The Cool Kids and more. Travel also plays a huge role in daily life, because this particular individual is inclined to adventure and spontenaity. He enjoys eating food at trendy resturants and loves to meet new people and socialise. Visiting New York, L.A Tokyo and Paris is a must on his bucket list. TARGET MARKET Vöid offer quality products and what defines us is the bold and oblique style with a dark and limited colour palette. Our main focus is design, construction elements and silhouettes, though price will still be at affordable and competitive level. • European sizing, for tops: Small, Medium and large. For bottoms: 28, 30, 32, 33. • Produced in China, minimum order of 500 items per design. • Price point reached through alternative fabrics and fabric blends. PRODUCT PROPOSAL Jackets Tops Sweaters/hoodies T-shirts/tops Pants/bottoms $150-250 AUD 80-150 AUD $120-200 AUD $50-100 AUD $120-180 AUD 04
  • 7. TARGET MARKET Age 18-35. Male and female. Majority are asian. Customers occupation are students, casual/ part time workers or young working adults. They have middle income and often have a strong sense of style and knowledge of fashion. TARGET MARKET Age 20-30. Males only. Customers are young working adults with middle to high income since the prices are quite high. They are diligent readers and are aware of trends, they also enjoy design and culture. Typically hails from inner cbd, Newtown, Bondi, Surry Hills and Paddington. ABOUT Sydney based brand. Produced in China. Drops new styles every month. Middle price range, average quality some buttons and stitching are of very poor quality. Distribution via their website (ships national only), with stores in Sydney and Melbourne. ABOUT A sydney based brand created by one of the founders of Ksubi. Prices are within the higher range and produce locally in Australia. They drop styles once a season. They have distrubution in about 30 stores across australia and 30 more world wide. PRODUCT OFFER Their products are different to most brands and what they call “art meets fashion”. Elegant street wear with a hint of futuristic design most likely inspired by Rick Owens. Branded as upper street brand with some dressy style to it, making things from t-shirts to jackets. Products are sometimes made for both men and women. PRODUCT OFFER They sell menswear only and beside garments they also sell shoes, sunglasses and jewellery. The brand has a gothic feel and focuses on washes and silhouette. They sell a lot of leather products as well. COMPETITORS TARGET MARKET Age 17-30. Males only. Customers are students or young working adults with middle income. They live in the bigger cities in areas such as Bondi and Paddington and tend to be younger. TARGET MARKET Age 25-35. Male and females. Customers are full time workers and have a middle to upper income are fashion educated. They dare to wear something different compared to others and are willing to pay a bit more for their products. They live in the bigger cities and in areas such as Sydney CBD, Surry Hills, Paddington. ABOUT A Sydney based brand made and owned by Chronicles Of Never. Products are in the middle to high on price range since products are quite basic but it’s locally made in Australia. They drop styles once a season and produces basic garments with their own little twist to stand out. They have an online store and General Pants stocks their products. ABOUT A Sydney based store chain, established in 2010. May Day market Sells products from up and coming designers from both Australia and England. They have stores online, but also in Westfield, Sydney CBD on the same floor as other australian upper class brands. PRODUCT OFFER They sell menswear only. It’s a subtle version of Chronicles Of Never and a little bit more basic looking comparing to their big brother. Here you have exaggered silhouettes, prints, basic t-shirts, sunglasses and oversized sweatshirts. PRODUCT OFFER Products are both casual and formal wear. Above from selling clothes they stock shoes, bags, sunglasses and leather goods. These sort of products are for the people who dare and knows their fashion. You can find low crotch pants to $130 assymetric tees. COMPEDITORS 06
  • 9. 10 Oversized t-shirt with assymetric side seam on wearers right side.
  • 10. COST PAGE Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Description: Obscur top Style no: AW151004 Comments: T-shirt with assymetric side seam on wearers right side Fabric Accessory and freight details Subtotal of fabrics SKETCH Self Poly cotton 3.00 155 cm 110 cm $3.30 $3.30 - - - - Contrast 1 Contrast 2 Lining Care labels Pressing Freight Hanger Header labels Raw cost Total wholesale Total retail Swing tags Advertising Make price Wash Size labels Subtotal accessories 1 1 1 1 1 70% 220% 1 1 - 1 $0.05 $1.00 $1.00 $0.25 $0.05 $15.90 $27.03 $59.00 $0.20 $1.00 $9.00 - $0.05 $3.60 Fusing Type Description $ Per/m Width Yield Cost CostAmount - - - - - - - - - - - - - - - - Description: Obscur top MAKE PAGE Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M LComments: T-shirt with assymetric side seam on wearers right side Front Back 12 Sewn in label in center under back neck band. Overlocked seams from inside with special finish on outside as illustrated. Turned hem finished with 8mm mock safety stitch hem.Care and size label 8 cm from hem. Double layered neckband sewn on to body with special overlocking. Sleeves sewn to body with Special overlocking. Style no: AW151004
  • 11. SIZE PAGE Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Description: Obscur top Comments: T-shirt with assymetric side seam on weareres right side Measuring PT D A C E D J FG A B H I H J E I F Description 1/2 chest Neck band width Top sleeve length Sleeve hem circumference Front waist width Under sleeve length Front hem width Incrament 0.6 0.6 0 14.8 cm 38.8 cm 15.4 cm 39.4 cm 16 cm 40 cm 6.5 cm9 cm9 cm Small Medium Large Front Back K M G L CB length Back hem width Length from HSP 0.6 0.6 1.2 71.8 cm 60.3 cm 74.1 cm 72.4 cm 60.9 cm 75.3 cm 73 cm 61.5 cm 76.5 cm K L N M B C N 1/2 neck width Front neck drop 2.5 0 2.5 2.5 55.2 cm 45.5 cm 37 cm 57.7 cm 48 cm 39.5 cm 60.5 cm 1.5 cm1.5 cm1.5 cm 50.5 cm 42 cm 1.2 0.3 50.1 cm 8.4 cm 51.3 cm 8.7 cm 52.5 cm 9 cm Armhole circumference 1.2 50.1 cm 51.3 cm 52.2 cm 3 cmBack neck drop 0.3 2.4 cm 2.7 cm Style no: AW151004 Description: Obscur top ACCESSORY PAGE Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M LComments: T-shirt with assymetric side seam on weareres right side Fabric Accessories Colour way 1 (S) Black polyester/cotton Sand grey polyester/cotton White polyester/cotton (C) 1 (C) 2 (L) (F) Contrast Buttons Self Top stitching thread Eyelets Overlocking thread Bar tack Colour way 2 Colour way 3 14 Type/Qty/Colour Cotton, N/A, black Cotton, N/A, black. Cotton, N/A, grey. Cotton, N/A, grey. Cotton, N/A, white. Cotton, N/A, white. Type/Qty/Colour Type/Qty/Colour Style no: AW151004 Black C0M0Y0K100 White C0M0Y0K0 Grey C61M53Y52K24
  • 12. Oversized and longsleeved tee with thunmholes on cuffs and assymetric sideseam on wearers left side. 16
  • 13. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Description: Morph top Style no: AW151003 Comments: Long sleeved t-shirt with thumbholes in cuffs Fabric Accessory and freight details Subtotal of fabrics SKETCH Self Viscose jersey 3.50 155 cm 180 cm $6.30 $6.30 - - - - Contrast 1 Contrast 2 Lining Care labels Pressing Hanger Header labels Raw cost Total wholesale Total retail Swing tags Advertising Make price Wash Size labels Subtotal accessories 1 1 1 1 70 % 229 % 1 1 - 1 $0.05 $1.00 $0.25 $0.05 $17.90 $30.43 $69.00 $0.20 $1.00 $8.00 - $0.05 $3.60 Fusing Type Description $ Per/m Width Yield Cost CostAmount - - - - - - - - - - - - - - - - Freight 1 $1.00 COST PAGE Description: Morph top Style no: AW151003 Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Front Back Double layered cuffs sewn on to body with 8 mm mock safety stitch. Thumbhole made by 3.5 cm buttonhole cutout finish 4 cm from hem. Sewn in label in center under back neck band. Overlocked seams from inside with special finish on outside as illustrated. Turned hem finished with 8mm mock safety stitch hem. Comments: Long sleeved t-shirt with thumbholes in cuffs Care and size label 8 cm from hem. MAKE PAGE 18 Double layered neckband sewn on to body with special overlocking. Sleeves sewn to body with Special overlocking.
  • 14. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Measuring PT Description Incrament Small Medium Large Front Back Comments: Long sleeved t-shirt with thumbholes in cuffs D A G J E F H 1/2 chest Neck band width Top sleeve length Cuff circumference Front waist width Under sleeve length 2.5 0 2.5 0.6 0.6 0 22.5 cm 57.8 cm 19.8 cm 25 cm 58.4 cm 20.4 cm 53 cm53 cm 27.5 cm 1.3 cm1.3 cm1.3 cm 59 cm 21 cm 53 cm M O K L N Armhole circumference CB length Cuff length Thumhole length Length from HSP 1.2 0.6 0 0 1.2 48.6 cm 85.8 cm 81.6 cm 49.8 cm 86.4 cm 82.8 cm 51 cm 87 cm 2 cm 20.3 cm20.3 cm20.3 cm 3.5 cm3.5 cm3.5 cm 84 cm B C P Q 1/2 neck width Front neck drop Back neck drop 1.2 0.3 0.3 68.6 cm 11.9 cm 1.4 cm 69.8 cm 12.2 cm 1.7 cm 71 cm 12.5 cm C E J D K M L F G A B H I N O P Q I 1/2 sleeve width 0.6 13.3 cm 13.9 cm 14.5 cm 45.5 cm 48 cm 50.5 cm Front hem width Back hem width 0.6 60.3 cm 60.9 cm 61.5 cm 2.5 37 cm 39.5 cm 42 cm SIZE PAGE Description: Morph top Style no: AW151003 Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Fabric Accessories Colour way 1 (S) Sand grey Viscose jersey White Viscose jersey Black Viscose jersey (C) 1 (C) 2 (L) (F) Self Eyelets Zips #2 Zips #1 Colour way 2 Colour way 3 Comments: Long sleeved t-shirt with thumbholes in cuffs ACCESSORY PAGE 20 Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour Cotton, N/A, sand grey. Cotton, N/A, sand grey. Cotton, N/A, white. Cotton, N/A, white. Cotton, N/A, black. Cotton, N/A, black. Contrast Top stitching thread Overlocking thread Description: Morph top Style no: AW151003 Sand grey C44M39Y39K3 Black C0M0Y0K100 White C0M0Y0K0
  • 15. Tank made in imitation leather with deep neck and side zippers in metal. 22
  • 16. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Fabric Accessory and freight details Subtotal of fabrics SKETCH Self Imitation leather 13.63 1.50 112 cm 86 cm 150 cm 1m $13.63 $1.29 $14.92 - - Polyester - Contrast 1 Contrast 2 Lining Care labels Pressing Freight Hanger Header labels Raw cost Total wholesale Total retail Swing tags Advertising Make price Wash Size labels Subtotal accessories 1 1 1 1 1 50% 220% 1 1 2 - 1 $0.05 $1.00 $1.00 $0.25 $0.05 $39.52 $59.28 $129.00 $0.20 $1.00 $20.00 $1.00 - $0.05 $4.60 Fusing Type Description $ Per/m Width Yield Cost CostAmount Style no: AW151009 Comments: Leather tank with invinzible zips on sideseams. Description: Chrome top - - - - - - - -- - Zips, 15 cm closed ended, metal. COST PAGE Style no: AW151009 Description: Chrome top Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Front Back Fully lined and bagged out. Turn up 2.5cm twin needle hem. Care and size label 8 cm from hem. Side zippers Sewn in label in center under back neck band. 12 mm seams with overlocking for inside. Comments: Leather tank with invinzible zips on sideseams. MAKE PAGE 24
  • 17. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Measuring PT Description Incrament Small Medium Large Front Back Comments: Leather tank with invinzible zips on sideseams. D E F 1/2 chest 1/2 waist 1/2 hem 2.5 2.5 2.5 49 cm 50.5 cm 50.5 cm 51.5 cm 53 cm 53 cm 54 cm 55.5 cm 55.5 cm G I H Armhole circumference CB length Length from HSP 1.2 0.6 1.2 63.6 cm 84.3 cm 85.6 cm 64.8 cm 84.9 cm 86.8 cm 66 cm 85.5 cm 1 cm 4 cm 88 cm B A C J K 1/2 neck width Shoulder width Front neck drop Back neck drop Side zip length 0.6 0.7 0.3 0.3 0 18.8 cm 15.9 cm 0.4 cm 3.4 cm 19.4 cm 16.2 cm 0.7 cm 3.7 cm 20 cm 6.5 cm5.8 cm5.1 cm 16.5 cm C E D F A B G H I K J SIZE PAGE Style no: AW151009 Description: Chrome top Comments: Leather tank with invinzible zips on sideseams. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Fabric Accessories Colour way 1 (S) Black imitation leather Grey imitation leather Black polyester Black polyester (C) 1 (C) 2 (L) (F) Self Zippers Colour way 2 Colour way 3 ACCESSORY PAGE 26 -Size 5, metal teeth, 15 cm, closed end. -Qty: 2. -Black tape, silver teeth. -Size 5, metal teeth, 15 cm, closed end. -Qty: 2. -Black tape, silver teeth. Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour Cotton, N/A, black Cotton, N/A, black. Cotton, N/A, grey Cotton, N/A, grey. Contrast (Lining) Top stitching thread Overlocking thread Style no: AW151009 Description: Chrome top Black C0M0Y0K100 Grey C61M53Y52K24 Black C0M0Y0K100 Black C0M0Y0K100
  • 18. Bomber jacket with panels across chest and vertically on front. Split hem design and pocket on sleeve with metal zipper. 28
  • 19. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Fabric Accessory and freight details Subtotal of fabrics SKETCH Self 100% Nylon 4.00 3.50 - 155 cm - 150 cm - 147 cm -- - - 150 cm $6.00 $5.25 - $11.55 - Grey viscose/jersey - Contrast 2 Lining Care labels Zip #2: 15 cm closed end metal zip Pressing Freight Hanger Header labels Raw cost Total wholesale Total retail Buttons Swing tags Advertising Make price Zip #1: 50 cm open ended metal zip Wash Size labels Subtotal accessories 1 1 1 1 1 1 70% 240 % 2 1 1 1 - 1 $0.05 0.40 $1.00 $1.00 $0.25 $0.05 $48.90 $83.13 $199.00 $0.35 $0.20 $1.00 $28.00 $5.00 - $0.05 $9.35 Interfacing Type Description $ Per/m Width Yield Cost CostAmount Style no: AW152001 Comments: Bomber jacket with panels and split hem. Description: Obsidian jacket 3.00 142 cm 0.10 m $0.30Cotton ribContrast 1 COST PAGE Style no: AW152001 Description: Obsidian jacket Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Front Back Fully lined. Double layered collar sewn into body with mock safety stitch. Care and size label 8 cm from hem. Double layered hem sewn on to body. 8 mm mock safety stitch. Zipper ends before hem band. Sewn in label in center under back neck band. Panels on front on both sides of center. Panel on back overlocked and finished with pin stitching. Zipper with pocket inside to left. 2nd layer of fabric pinstitched to self and finished with stitching on vertically to create 3 smaller pockets. Double layered cuffs sewn on to body. 8 mm mock safety stitch. 12 mm seams with overlocking for inside. Comments: Bomber jacket with panels and split hem. Welt pocket on angle. MAKE PAGE 30
  • 20. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Measuring PT Description Incrament Small Medium Large Front Back Comments: Bomber jacket with panels and split hem. C Q E R S D J I K T F F A B G H L N O P M X Y U V D A G J E H F 1/2 chest Neck band width Top sleeve length (excl cuff) 1/2 cuff width 1/2 waist Under sleeve length (excl cuff) 1/2 hem 2.5 0 2.5 2.5 0.6 0.6 0 56 cm 4 cm 61.3 cm 6.3 cm 55 cm 34 cm 58.5 cm 4 cm 60.4 cm 6.9 cm 57.5 cm 36.5 cm 61 cm 4 cm 61 cm 7.5 cm 60 cm 44.5 cm44.5 cm44.5 cm 39 cm L X Y V U T N O P Q R S K M Armhole circumference CB length (excl neck and hem band) Sleeve pocket width Sleeve pocket length Waistband height Top panel height Center panel height bottom panel height Vertical center panel width Pocket length Pocket width Cuff length Length from HSP (excl neck and hem band) 1.2 0.6 0 0 0 0 0 0 0 0 0 0 1.2 56.1 cm 66.8 cm 60.6 cm 57.3 cm 67.4 cm 61.8 cm 58.5 cm 59 cm 15 cm12 cm12 cm 16 cm15 cm15 cm 6 cm6 cm6 cm 5 cm 4 cm 3.5 cm 6 cm 6 cm 6 cm 6 cm 6 cm 6 cm 6 cm6 cm6 cm 15 cm 1.3 cm 15 cm 1.3 cm 15 cm 1.3 cm 4 cm 5.5 cm5.5 cm5.5 cm 63 cm B C Neck width (seam to seam) Front neck drop Back panel width 0.6 0.5 1 22.3 cm 7.5 cm 3 cm 22.9 cm 8 cm 5 cm 23.5 cm 8.5 cm I 1/2 sleeve girth 2 15 cm 17 cm 19 cm SIZE PAGE Style no: AW152001 Description: Obsidian jacket Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Fabric Accessories Colour way 1 (S) (C) 1 (L) Zip #1 Zip #2 Contrast Lining Self Colour way 2 Colour way 3 Comments: Bomber jacket with panels and split hem. Black Nylon Grey Nylon Black cotton rib Black poly/cotton Grey cotton rib Grey poly/cotton ACCESSORY PAGE 32 -Size 5, metal teeth, 15 cm long. -Qty: 2. -Black tape, silver teeth. -Size 5, metal teeth, 15 cm long. -Qty: 2. -Black tape, silver teeth. -Size 5, metal teeth, 50 cm, open ended. -Qty: 2. -Grey tape, silver teeth. -Size 5, metal teeth, 50 cm, open ended. -Qty: 2. -Grey tape, silver teeth. Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour Top stitching thread Overlocking thread Cotton, N/A, black. Cotton, N/A, black. Cotton, N/A, grey. Cotton, N/A, grey. Style no: AW152001 Description: Obsidian jacket Black C0M0Y0K100 Black C0M0Y0K100 Black C0M0Y0K100 Grey C61M53Y52K24 Grey C61M53Y52K24 Grey C61M53Y52K24
  • 21. Oversized hoodie width exaggerated hood and collar. Kangaroo pocket, split hem design and 3 panels on sleeve. 34
  • 22. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Fabric Accessory and freight details Subtotal of fabrics SKETCH Self Cotton/elastine 6.50 3.00 - - - - - - - - - - 160 cm 142 cm - 200 cm 14 cm $13 $0.42 - - $13.42 Cotton rib - - - Contrast 1 Contrast 2 Lining Care labels Pressing Freight Hanger Header labels Raw cost Total wholesale Total retail Swing tags Advertising Make price Wash Size labels Subtotal accessories 1 1 1 1 1 70% 230% 1 1 1 - 1 $0.05 $1.00 $1.00 $0.25 $0.05 $51.02 $86.73 $199.00 $0.20 $1.00 $28.00 $6.00 - $0.05 $9.60 Interfacing Type Description $ Per/m Width Yield Cost CostAmount Style no: AW152009 Comments : Oversized hoodie with exaggerated front neck. Description: Sten hoodie Zip, 70 cm double open ended, metal zip COST PAGE Style no: AW152009 Description: Sten hoodie Comments : Oversized hoodie with exaggerated front neck. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Front Back Care and size label 8 cm from hem. Zipper ends before hem band. Sewn in label in center back neck seam. Facing edge overlocked to self and top stitched with single needle. Overlock raw edge. Hood fully lined. Facing on sides of zippers Pin stitching along self edge along zipper. Double layered rib contrast hoodie hem sandwitched to self with overlocking. Rib contrasting panel turned under and pin sticthed Double layered cuffs and hem sewn on to body with 8 mm mock safety stitch. 12 mm seams with overlocking for inside. Single needle stitch around hem, cuffs and hood band. Kangaroo pocket finished with 1.5 cm top stitch on sides and pinstitched on center top. MAKE PAGE 36
  • 23. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Measuring PT A N M M Q O P O X Z 1 Y A D E F G H K D F B E C G Description Half a front width Top sleeve length (excl cuff) Half sleeve girth Half waist width Under sleeve length (excl cuff) Half hem width 1/2 cuff width Cuff length Incrament 1.2 1.2 1.2 0.6 0.6 0.6 0.6 0 0.6 38.1 cm 58.9 cm 17.3 cm 30.1 cm 44 cm 26.6 cm 3.8 cm 3.3 cm 39.3 cm 59.5 cm 17.9 cm 31.3 cm 44 cm 27.8 cm 4.4 cm 3.9 cm 40.5 cm 60.1 cm 18.5 cm 32.5 cm 44 cm 29 cm 5 cm 4.5 cm Small Medium Large Front Back H M J K L I N P O Q R T U V X Y z 1 Armhole circumference Front hood height Back hood height 1/2 hood width (cb to cf) 1/2 hood width (at narrowest point) Hood panel width Sleeve panel width Across back width Across back waist width Across back hem width Facing outside length Facing inside length Facing top width Facing bottom width Length from HSP (excl hood) Pocket center height Pocket side height 1.2 0 0 1.2 0.6 0 2.5 2.5 2.5 1.2 1.2 0.6 0.6 1.2 0.6 0.6 11.3 cm 75.1 cm 26.5 cm 12.8 cm - 36.6 cm 25.3 cm 3 cm 55 cm 55 cm 52 cm 68.6 cm 69.6 cm 10.3 cm 6.3 cm 54.1 cm 11.9 cm 76.3 cm 27.1 cm 13.4 cm 55.3 cm - 37.8 cm 25.9 cm 3 cm 57.5 cm 57.5 cm 54.5 cm 69.8 cm 70.8 cm 10.9 cm 6.9 cm 12.5 cm 77.5 cm 28 cm 14 cm 56.5 cm 46 cm46 cm46 cm 28.5 cm 39 cm 26.5 cm 3 cm 60 cm 60 cm 57 cm 71 cm 72 cm 11.5 cm 7.5 cm B L R C D S T U V IJ Comments : Oversized hoodie with exaggerated front neck. S CB length 0.6 73.3 cm 73.9 cm 74.5 cm SIZE PAGE Style no: AW152009 Description: Sten hoodie Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: S M L Fabric Accessories Colour way 1 (S) (C) 1 (C) 2 (L) (F) Self Contrast Zip Colour way 2 Colour way 3 Comments : Oversized hoodie with exaggerated front neck. Black Cotton elastine Black Cotton rib Self Self Self Grey Cotton rib Grey Cotton elastine ACCESSORY PAGE 38 -Size 5, metal teeth, 70 cm, open ended. -Qty: 1. -Black tape, silver teeth. -Size 5, metal teeth, 70 cm, open ended, -Qty: 1. -Black tape, silver teeth. Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour Top stitching thread Overlocking thread Cotton, N/A, black. Cotton, N/A, black. Cotton, N/A, grey. Cotton, N/A, grey. Style no: AW152009 Description: Sten hoodie Black C0M0Y0K100 Black C0M0Y0K100 Grey C61M53Y52K24 Grey C61M53Y52K24
  • 24. 40 Low crotch pants, big at hip and skinny around legs and panels on front and back.
  • 25. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Fabric Accessory and freight details Subtotal of fabrics SKETCH Self Ponti knit 8.00 - - $2.00 - - 115 cm - - - 25 cm - 150 cm - - 150 cm - $12.00 - $0.50 - $12.50 - - Poly cotton - Contrast 1 Contrast 2 Lining (pockets) Care labels Pressing Freight Button 2 cm plastic Hanger Header labels Raw cost Total wholesale Total retail Swing tags Advertising Make price Wash Size labels Subtotal accessories 1 1 1 1 1 1 70% 220% 1 1 1 - 1 $0.05 $1.00 $1.00 $0.05 $0.25 $0.05 $50.65 $86.10 $189.00 $0.20 $1.00 $33.00 $1.50 - $0.05 $5.15 Interfacing Type Description $ Per/m Width Yield Cost CostAmount Style no: AW153001 Comments : Low crotch pants with panels on front and back. Description: Sublime pant Size range: 28, 30, 32, 33. Zip, size no 3, 17 cm closed ended metal zip COST PAGE Style no: AW153001 Description: Sublime pant Comments : Low crotch pants with panels on front and back. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Front Back Hem rolled 2.5 cm finished with single needle top stitch. Twin needle stitching around Fly front. Button with buttonhole. Front panels finished with twin needle seams. Back panels finished with twin needle seams. Pockets with pocket bags. Finished with pin stitching around edge. Double layered waistband sandwitched to self, finished with single needle stitch. 2 belt loops on front and 3 on back pin stitched to waistband and self. Back pockets stitched with twin needle Pocket top stitched on top 2cm from edge. 12 mm seams with overlocking for inside. Size range: 28, 30, 32, 33. MAKE PAGE 42
  • 26. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Measuring PT A E C G B F D H Description Waistband height Inleg 1/2 hip Front crotch height (excl waistband) 1/2 waist 1/2 Thigh Outleg Fly width Fly height 23.5 cm 43 cm 19 cm 32.5 cm 96 cm 6.5 cm6.5 cm6.5 cm6.5 cm 67 cm67 cm67 cm67 cm 26 cm 41 cm 21.5 cm 34 cm 102 cm 22 cm22 cm22 cm22 cm 32 34 Front Back I M K J N O P Q R L Front pocket width 1/2 hem width Back pocket distance from waistband Back pocket distance from center back Back pocket width (right side to center) Back pocket width (left side to center) Back crotch height Belt loop width Front pocket height 1.5 Increment 0 2.5 2.5 0.6 0 1 0 0 0 0.6 0 0 0 0 1 0 0 21 cm 42 cm 16.5 cm 31 cm 90 cm 30 13.8 cm 48 cm 18.5 cm 41 cm 14 cm 29.5 cm 84 cm 28 13.2 cm 47 cm 49 cm 14.4 cm 4 cm4 cm4 cm4 cm 6 cm6 cm6 cm6 cm 12.5 cm12.5 cm12.5 cm12.5 cm 9.5 cm9.5 cm9.5 cm9.5 cm 5 cm5 cm5 cm5 cm 5.5 cm6 cm6 cm6 cm 10.5 cm 10.5 cm 10.5 cm 10.5 cm 50 cm 1 cm1 cm1 cm1 cm 15 cm Comments : Low crotch pants with panels on front and back. A M R N Q OP K J G D E F L B I H Size range: 28, 30, 32, 33. SIZE PAGE Style no: AW153001 Description: Sublime pant Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Fabric Accessories Colour way 1 (S) (C) 1 (C) 2 (L) (F) Contrast (pocketing) Ponti Zip Colour way 2 Colour way 3 Comments : Low crotch pants with panels on front and back. Size range: 28, 30, 32, 33. Black Ponti Black Poly/cotton Black Poly/cotton Grey Ponti ACCESSORY PAGE 44 Type/Qty/Colour -Type: round plastic button, 2 cm wide four holes. -Qty: 1. -Colour: black. -Type: round plastic button, 2 cm wide four holes. -Qty: 1. -Colour: black. -Type: plastic zipper, size 3, 20 cm, closed end. -Qty: 1. -Colour: black. -Type: plastic zipper, size 3, 20 cm, closed end. -Qty: 1. -Colour: black. Type/Qty/Colour Type/Qty/Colour Top stitching thread Overlocking thread Cotton, N/A, black. Cotton, N/A, black. Cotton, N/A, grey. Cotton, N/A, grey. Style no: AW153001 Description: Sublime pant Black C0M0Y0K100 Black C0M0Y0K100 Grey C61M53Y52K24 Grey C61M53Y52K24
  • 27. Shorts with baggy style and low crotch, panels on front and back. 46
  • 28. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Fabric Accessory and freight details Subtotal of fabrics SKETCH Self Cotton drill 6.00 - - $1.00 110 cm - - - 10 cm 150 cm - - 150 cm - $9.00 - $9.60 - - Standard Contrast 1 Contrast 2 Care labels Pressing Freight Hanger Header labels Raw cost Total wholesale Total retail Swing tags Advertising Make price Wash Size labels Subtotal accessories 1 1 1 1 1 1 1 70% 220% 1 1 - 1 $0.05 $1.00 $1.00 $0.05 $0.25 $0.05 $47.75 $81.17 $179.00 $0.20 $1.00 $33.00 - $0.05 $5.15 Fusing Type Description $ Per/m Width Yield Cost CostAmount Style no: AW153005 Comments : Oversized shorts with straight and very low crotch. Description: Ashlar shorts otch pants kets and back pock- $2.00 115 cm 25 cm $0.50 $0.10 Poly cottonLining (pockets) Size range: 28, 30, 32, 33. Button, black 2 cm plastic $1.50 Zip, size no 3, 17 cm closed ended metal zip COST PAGE Style no: AW153005 Description: Ashlar shorts Comments : Oversized shorts with straight and very low crotch. Skinny low crotch pants with side pockets and back pock- ets Skinny low crotch pants with side pockets and back pock- ets Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Front Back Hem finished with 2.5 cm twin needle top stitch. Button with buttonhole. Panels finished with twin needle seams. Panels with twin needle finish. Pockets with pocket bags. Finished with pin stitching around edge. Double layered waistband sandwitched to self, finished with single needle top stitch. 2 belt loops on front and 3 on back pin stitched to waistband and self. Back pockets twin stitched to self Pocket top stitched on top 2cm from edge. 12 mm seams with overlocking for inside. Outside has twin needle seams. Tucks. Fusing in waistband. Twin needle stitching around fly front. Size range: 28, 30, 32, 33. 48 MAKE PAGE
  • 29. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Front Back Comments : Oversized shorts with straight and very low crotch. nts back pock- inny low crotch pants th side pockets and back pock- s Measuring PT A E C G B F D H Description Waistband height Inleg 1/2 hip Front crotch height (excl waistband) 1/2 waist 1/2 thigh width Outleg Fly width Fly height 4 cm 20.5 cm 44 cm 43.5 cm 23.5 cm 48.4 cm 4 cm 15.5 cm12 cm12 cm12 cm 23 cm 45 cm 46 cm 25 cm 49 cm 20.5 cm20.5 cm20.5 cm20.5 cm 32 34 I M K J N O P Q R L Front pocket width 1/2 hem Back pocket distance from waistband Back pocket distance from center back Back pocket width (right side to center) Back pocket width (left side to center) Back crotch length (excl waistband) Belt loop width Front pocket height 1.5 Increment 0 2.5 2.5 0.6 0 1 0 0 0 0.6 0 0 0 0 1 0 0 4 cm 18 cm 43 cm 41 cm 22 cm 47.8 cm 30 29.3 cm 4 cm 15.5 cm 42 cm 38.5 cm 20.5 cm 47.2 cm 28 28.7 cm 29.9 cm 4.5 cm4.5 cm4.5 cm4.5 cm 8.5 cm8.5 cm8.5 cm8.5 cm 10.5 cm10.5 cm10.5 cm10.5 cm 6 cm6 cm6 cm6 cm 6 cm 6 cm 6 cm 6 cm 6 cm 6 cm 6 cm 6 cm 11 cm11 cm11 cm11 cm 45 cm44 cm43 cm42 cm 1 cm1 cm1 cm1 cm 30.5 cm A M R N Q OP K J G D E F L B C I H Size range: 28, 30, 32, 33. SIZE PAGE Style no: AW153005 Description: Ashlar shorts Comments : Oversized shorts with straight and very low crotch. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Fabric Accessories Colour way 1 (S) Black cotton drill (weight = 10 ounce) Grey cotton drill (weight = 10 ounce) Black Poly/cotton Black Poly/cotton (C) 1 (L) (F Self Facing (pocket) Buttons Zip Overlocking Top stitching Colour way 2 Colour way 3 Size range: 28, 30, 32, 33. 50 ACCESSORY PAGE Type/Qty/Colour -Type: round plastic button, 2 cm wide four holes. -Qty: 1. -Colour: black. -Type: round plastic button, 2 cm wide four holes. -Qty: 1. -Colour: black. -Plastic zipper, size 3, 17 cm, closed end. -Qty: 1. -Black tape, black teeth. -Plastic zipper, size 3, 17 cm, closed end. -Qty: 1. -Black tape, black teeth. Type/Qty/Colour Type/Qty/Colour Cotton, N/A, black Cotton, N/A, black Cotton, N/A, grey. Cotton, N/A, grey. Style no: AW153005 Description: Ashlar shorts Black C0M0Y0K100 Black C0M0Y0K100 Grey C61M53Y52K24 Grey C61M53Y52K24
  • 30. 52
  • 31. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Fabric Accessory and freight details Subtotal of fabrics SKETCH Self Nylon spandex 8.00 - - - - - - - - - - - - - 150 cm - - - - 110 cm - $8.80 - $8.80 - - - - Contrast 1 Contrast 2 Lining Elastic, white, 90cm long, 3 cm wide Care labels Pressing Freight Hanger Header labels Raw cost Total wholesale Total retail Swing tags Advertising Make price Wash Size labels Subtotal accessories 1 1 1 1 1 1 70% 220% 1 1 - 1 $0.20 $0.05 $1.00 $1.00 $0.25 $0.05 $20.60 $35.02 $79.00 $0.20 $1.00 $8.00 - $0.05 $3.80 Interfacing Type Description $ Per/m Width Yield Cost CostAmount Style no: AW153008 Comments : Fitted leggings. Description: Onyx leggings Size range: 28, 30, 32, 34. COST PAGE Style no: AW153008 Description: Onyx leggings Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Front Back Mock safety stitched and finished with 2.5 twin needle hem. Waistline turned over and elastic inserted. Finished with mock safety stitch. 12 mm seams with overlocking for inside. Outside has twin needle seams. Comments : Fitted leggings. Size range: 28, 30, 32, 34. MAKE PAGE 54
  • 32. Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Front Back Comments : Fitted leggings. Measuring PT A E C G B F D H Description Waistband height Inleg 1/2 hip Front crotch height 1/2 waist 1/2 Thigh Outleg 3 cm3 cm3 cm 35 cm32.5 cm30 cm 3.5 cm 76.5 cm76.5 cm76.5 cm76.5 cm 19.5 cm17 cm14.5 cm12 cm 26.5 cm25.5 cm24.5 cm23.5 cm 37.5 cm 21.5 cm20 cm18.5 cm17 cm 97 cm96.4 cm95.8 cm95.2 cm 32 34 I 1/2 hem Back crotch height 33 cm32 cm31 cm30 cm 12.5 cm11.9 cm11.3 cm10.7 cm A G I B C F H D E Increment 3028 1.5 0 2.5 2.5 0.6 0 1 0.6 1 Size range: 28, 30, 32, 34. SIZE PAGE Style no: AW153008 Description: Onyx leggings Date: 19/03/2014 Story/season: A/W 2015 Block# Pattern maker: Kirstie Stringer Size range: 28, 30, 32, 34. Fabric Accessories Colour way 1 (S) Black nylon/spandex Grey nylon/spandex White nylon/spandex (C) 1 (C) 2 (L) (F) Elastic Overlocking thread Top stitching thread Colour way 2 Colour way 3 Comments : Fitted leggings. ACCESSORY PAGE 56 Cotton, N/A, black. -Type: elastic, 20 mm thick, 110 cm long, 2.5 cm wide. -Qty: 1. -Colour: Black. -Type: elastic, 20 mm thick, 110 cm long, 2.5 cm wide. -Qty: 1. Colour: Black. -Type: elastic, 20 mm thick, 110 cm long, 2.5 cm wide. -Qty: 1. Colour: black. Cotton, N/A, black. Cotton, N/A, grey. Cotton, N/A, white. Cotton, N/A, grey. Cotton, N/A, white. Type/Qty/Colour Type/Qty/Colour Type/Qty/Colour Self Contrast Style no: AW153008 Description: Onyx leggings Black C0M0Y0K100 White C0M0Y0K0 Grey C61M53Y52K24
  • 33. Image references: Saxony Logo http://pandasmonium.files.wordpress.com/2013/03/saxony_logo.jpg Chronicles Of Never logo http://3.bp.blogspot.com/-NY_vS1-YbBw/TWn8TT6OwRI/AAAAAAAAngo/ZBt01a7kLqU/ s1600/chronicles%2Bof%2Bnever%2Blogo4.jpg Black Noise White Rain Logo http://2.bp.blogspot.com/_JT43ZNYv3Mk/TLkiy4dLazI/AAAAAAAAisQ/m81trukJpzc/s1600/ Black+Noise+White+Rain+4.jpg May Day Market http://res.cloudinary.com/wlabs/image/fetch/c_limit,f_auto,q_25,w_2048/http://res.cloudinary. com/wlabs/image/upload/j9zbyzoqsiyetxgw10kp.jpg 58